Marketing Automation Specialist (m/f/d | 100%)

Miroculus, Inc.; San Francisco (CA); Sur place; USD 100 000 - 130 000; Plein temps

Avantages offerts par ce poste

Pension levels

Health benefits

Flexible working

Modern campus

Résumé du poste

INTEGRA is looking for a Marketing Automation Specialist who will own Salesforce Account Engagement. You will shape its roadmap, define backlogs, and translate requirements into configurations or user stories for Application IT.

You will build automated customer journeys and email campaigns with Marketing, Sales and Product Management. You will refine lead scoring and the handover of qualified leads to Sales, maintain data quality and CRM sync, and measure performance with KPIs, dashboards, and

Qualifications

• Degree in marketing, business, business informatics or similar, or equivalent experience.
• 3+ years of hands-on experience with a B2B marketing automation platform, ideally Salesforce Account Engagement.
• Good understanding of Salesforce CRM data and lead management.
• Basic HTML/CSS skills for email templates and landing pages.
• Experience with requirements, user stories and backlogs.
• Analytical, structured and independent, and at ease with several stakeholders.
• Fluent English; German is a plus.

Responsabilités

• Run and further develop Salesforce Account Engagement as product owner.
• Define the roadmap and backlog, and turn requirements into configuration or user stories for Application IT.
• Build automated customer journeys and email campaigns with Marketing, Sales and Product Management.
• Refine lead scoring and the handover of qualified leads to Sales.
• Keep data quality, CRM sync and email deliverability in good shape.
• Work closely with our Product Owner Digital Customer Experience.
• Measure performance with clear KPIs, reports and dashboards.
• Evaluate new Salesforce features, including AI, and help decide the platform’s future.

Connaissances

Marketing automation

Salesforce Account Engagement

Lead management

HTML/CSS

Requirements/backlogs

Fluent English

Formation

Bachelor's degree in marketing or related field

Outils

Salesforce CRM

Salesforce Account Engagement

Description du poste

Are you ready to use innovation to improve the lives of millions of people?

Do you think one step ahead, see opportunities where others see limits, and want to invest your energy in something meaningful? If so, INTEGRA is the right place for you.

Our solutions are not created by chance – they are the result of passion, precision and team spirit. With every technology we develop, we help people around the world to research diseases, perform diagnoses and enable new therapies. Whether in diagnostics, research or quality control, our instruments – made in Switzerland and the USA – make laboratory work safer, more efficient and more sustainable.

With us, you can make changes that will shape the world.

Does this sound like what you're looking for? Then join our team and help to accelerate scientific discovery.

What you can expect from the role

This is not a role where you work through other people’s tickets. As our Marketing Automation Specialist, you own Salesforce Account Engagement: you shape its roadmap, decide how it develops and see the impact of your work in our sales pipeline.

• Run and further develop Salesforce Account Engagement as product owner
• Define the roadmap and backlog, and turn requirements into configuration or user stories for Application IT
• Build automated customer journeys and email campaigns with Marketing, Sales and Product Management
• Refine lead scoring and the handover of qualified leads to Sales
• Keep data quality, CRM sync and email deliverability in good shape
• Work closely with our Product Owner Digital Customer Experience
• Measure performance with clear KPIs, reports and dashboards
• Evaluate new Salesforce features, including AI, and help decide the platform’s future

What you offer

• Degree in marketing, business, business informatics or similar, or equivalent experience
• 3+ years of hands-on experience with a B2B marketing automation platform, ideally Salesforce Account Engagement
• Good understanding of Salesforce CRM data and lead management
• Basic HTML/CSS skills for email templates and landing pages
• Experience with requirements, user stories and backlogs
• Analytical, structured and independent, and at ease with several stakeholders
• Fluent English; German is a plus

Why choose INTEGRA / Your benefits

• Attractive social benefits Top provision: Choice of pension levels & 100% premium for daily sickness benefits.
• Health and well-being Health counts: Ergonomics, healthy nutrition and fitness offers.
• International flair Global perspectives and a multicultural environment.
• Further development Further training is very important to us.
• Flexible working time models We offer flexible working models for your ideal work-life balance.
• Modern campus Top workplaces in a modern campus - for creativity & teamwork.
• Cohesion and exchange Regular team and company events: we love to celebrate our successes!
• Optimal Work-Life Balance Thanks to six weeks of vacation – one week of which is taken in advance.
• Staff restaurant ‘La Pipetta’ Discounted menus at La Pipetta – with a sun terrace to relax on.
• Attractive social benefits Top provision: Choice of pension levels & 100% premium for daily sickness benefits.
• Health and well-being Health counts: Ergonomics, healthy nutrition and fitness offers.
• International flair Global perspectives and a multicultural environment.
• Further development Further training is very important to us.
• Flexible working time models We offer flexible working models for your ideal work-life balance.
• Modern campus Top workplaces in a modern campus - for creativity & teamwork.
• Cohesion and exchange Regular team and company events: we love to celebrate our successes!
• Optimal Work-Life Balance Thanks to six weeks of vacation – one week of which is taken in advance.

Your superior

Lukas Keller

Head of Global Marketing

[phone]

HR Manager

Azra Wiesner

Head of Global HR, VP

[phone]

Your new working environment – INTEGRA Campus

Welcome to our brand new company campus in Zizers – 30,000 m² of concentrated high tech power and sustainability with a panoramic view of the Alps. The building envelope, solar panel installations and smart climate-controlled system are designed to minimize our ecological footprint.

What You Can Look Forward To

• State-of-the-art workspaces – light-flooded rooms, ergonomic workstations and think tanks for creative brainstorming, all with a view of the Grisons Alps.
• La Pipetta – our in-house restaurant – offers fresh, discounted meals every day. When the sun is shining, the large terrace is the perfect place to refuel.
• Easy commute – only 3 minutes from the A13 with free parking, direct connection to public transit and e-charging stations.

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