Marketing Automation Specialist

NVT Phybridge Inc.; United States; Remote; USD 55,000 - 85,000; Full time

Job summary

A progressive company specializing in robust network solutions is in search of a detail-oriented Marketing Automation & Admin Specialist. This pivotal role will focus on email marketing, CRM management, and campaign analytics while leveraging tools like Pardot and Salesforce to optimize marketing operations. Ideal candidates will bring technical expertise and organizational skills to facilitate lead nurturing and enhance digital engagement.

Qualifications

• Minimum 3 years of Pardot experience.
• Proficient in Salesforce and Excel.
• Excellent written and verbal communication skills.

Responsibilities

• Manage Pardot engagement programs, email templates, and dynamic lists.
• Maintain data hygiene in Pardot and Salesforce.
• Generate marketing reports and dashboards to monitor KPIs.

Skills

Pardot

Salesforce

Email Marketing

Data Hygiene

SEO

Organizational Skills

Communication

Tools

Excel

MS Office

Zoom

WordPress

Job description

Company Overview

Organizations applying traditional local area network design to enable IP devices have experienced higher costs, greater network complexity, and cyber-security concerns. Our mission is to help organizations maximize their digital transformation return on investment by providing high-performance network solutions that are robust, secure, simple to implement, and environmentally responsible. NVT Phybridge is a global leader in Power over Ethernet (PoE) innovations that eliminate the reach and cable type limitations of traditional switches, enabling the latest IP technologies over any new or existing single-pair UTP, coax, multi-pair UTP, or 2-wire infrastructure without high costs, complexity, business disruption, or security concerns.

Position Summary

NVT Phybridge is looking for a detail-oriented Marketing Automation & Admin Specialist to support its email marketing, CRM management, lead nurturing, and campaign analytics efforts. The ideal candidate has hands-on experience with Pardot and Salesforce, excellent technical and organizational skills, and a strong understanding of marketing operations workflows.

Key Responsibilities

• Build and manage Pardot engagement programs, email templates, forms, and dynamic lists.
• Handle backend Pardot configurations, including lead scoring, grading, and integrations with Salesforce, Zoom, and other tools.
• Support webinar setup and integration workflows for Zoom Pardot Salesforce.
• Maintain accurate data hygiene in Pardot and Salesforce, supporting segmentation and CRM updates.
• Generate marketing reports and dashboards to monitor KPIs and performance metrics.
• Assist in website management tasks (SEO, WordPress updates) and Microsoft Book a Meeting (BAM) tool administration.
• Support administrative marketing tasks such as data entry, partner awards submissions, and file localization.
• Leverage AI tools (ChatGPT, Grammarly, etc.) to enhance and expedite marketing processes.

Required Skills & Qualifications

• Minimum 3 years of Pardot experience with automation, email deployment, list management, and integrations. Note: Experience with adjacent marketing automation tools, such as HubSpot, will be considered; however, candidates will be evaluated on how well their skills translate to using Pardot.
• Proficient in Pardot (Account Engagement), Salesforce, Excel, and MS Office suite. Experience with Zoom webinars is a bonus.
• Familiar with marketing automation best practices and campaign performance tracking.
• Detail-oriented, organized, and able to manage multiple workflows simultaneousy.
• Excellent written and verbal communication skills.
• Familiarity with WordPress and SEO best practices is a bonus.

Shift: 5:30 PM - 3:30 AM (IST)