Product Marketing Manager

Siemens AG; Peachtree Corners (GA); Remote; USD 106,000 - 181,000; Full time

Job summary

Siemens AG in the United States is seeking a Marketing Manager to develop and execute product marketing, branding, and digital strategies across B2C and B2B audiences. You will translate insights into differentiated product positioning, partner with product, design, and launch teams, and drive campaigns across social media, email, and online advertising to increase awareness and leads.

This remote role requires 10+ years of marketing leadership, a relevant degree, and an ability to travel up to

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• 10+ years in marketing, product marketing, brand management, or related field.
• Experience developing marketing strategies, product-positioning plans, branding initiatives, and digital campaigns.
• Experience using customer, market, competitive, and campaign data to guide decisions.
• Strong project management and cross-functional collaboration experience.
• Ability to travel up to 10% for business meetings and events.
• Legally authorized to work in the United States without sponsorship.

Responsibilities

• Developing and executing product marketing and branding strategies for B2C and B2B audiences.
• Translating insights into differentiated product positioning and go-to-market plans.
• Partnering with product management, marketing, design, and launch teams to communicate features and value.
• Leading promotional and digital marketing across channels to increase awareness, engagement, leads, and sales.
• Providing creative direction for marketing content and assets while maintaining brand consistency.
• Establishing KPIs and using data-driven insights to improve results.

Skills

Marketing strategy

Brand management

Digital campaigns

Cross-functional collaboration

Data-driven decision making

Travel readiness

Education

Bachelor’s degree in Marketing/Business

MBA or advanced degree (preferred)

Job description

Here at Siemens, we take pride in enabling sustainable progress through technology. We do this through empowering customers by combining the real and digital worlds, thereby improving how we live, work, and move today and for the next generation! We know that the only way a business thrives is if our people are thriving. That’s why we always put our people first. Our global, diverse team would be happy to support you and challenge you to grow in new ways. Who knows where our shared journey will take you?

Transform the everyday with us!

We are looking for a Marketing Manager to develop and execute product marketing, branding, and digital strategies that strengthen market positioning, increase customer engagement, and support business growth. This is a remote position based in the United States.

You'llmake an impact by:

• Developing and executing product marketing and branding strategies for business-to-consumer and business-to-business audiences
• Translating customer insights, market research, competitive intelligence, and industry trends into differentiated product positioning and go-to-market plans
• Partnering with product management, marketing communications, design, and market-launch teams to communicate product features, benefits, and value propositions
• Leading promotional and digital marketing strategies across channels such as social media, email marketing, and online advertising to increase awareness, engagement, lead generation, and sales
• Providing creative direction for marketing content and promotional assets while maintaining consistency with brand standards across customer touchpoints
• Establishing key performance indicators, evaluating campaign and marketing performance, and using data-driven insights to improve results and marketing effectiveness

You’ll win us over by having the following qualifications:

Basic Qualifications:

• Bachelor’s degree in Marketing, Business, Communications, or a related field
• 10 or more years of experience in marketing, product marketing, brand management, or a related field
• Experience developing and executing marketing strategies, product-positioning plans, branding initiatives, and digital campaigns
• Experience using customer, market, competitive, and campaign-performance data to guide marketing decisions
• Demonstrated project management and cross-functional collaboration experience, including coordinating initiatives with product, communications, sales, or design teams
• Ability to travel up to 10% for business meetings, customer engagements, and company events
• Legally authorized to work in the United States on a continual and permanent basis without company sponsorship

Preferred Qualifications:

• Master of Business Administration or another advanced degree in Marketing, Business, or a related field
• Experience marketing consumer goods, products, or solutions to both business-to-consumer and business-to-business audiences
• Experience developing campaigns across social media, email marketing, online advertising, and other digital channels
• Knowledge of branding principles, customer behavior, market segmentation, and contemporary digital marketing practices
• Experience establishing marketing key performance indicators and using analytics to evaluate and optimize campaign performance
• Experience applying agile planning practices to marketing launches or product-release activities

About Siemens:

We are a global technology company focused on industry, infrastructure, transport, and healthcare. From more resource-efficient factories, resilient supply chains, and smarter buildings and grids to sustainable transportation as well as advanced healthcare, we create technology with purpose adding real value for customers. Learn more about Siemens here .

Our Commitment to Equity and Inclusion in our Diverse Global Workforce:

We value your unique identity and perspective. We are fully committed to providing equitable opportunities and building a workplace that reflects the diversity of society, while ensuring that we attract the best talent based on qualifications, skills, and experiences. We welcome you to bring your authentic self and transform the everyday with us.

You’ll Benefit From

Siemens offers a variety of health and wellness benefits to our employees. Details regarding our benefits can be found here: https://www.benefitsquickstart.com/siemens/index.html
The pay range for this position is $105,533 - $180,913 annually with a target incentive of 10% of the base salary. The actual wage offered may be lower or higher depending on budget and candidate experience, knowledge, skills, qualifications, and premium geographic location.

Equal Employment Opportunity Statement

Siemens is an Equal Opportunity Employer encouraging inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to their race, color, creed, religion, national origin, citizenship status, ancestry, sex, age, physical or mental disability unrelated to ability, marital status, family responsibilities, pregnancy, genetic information, sexual orientation, gender expression, gender identity, transgender, sex stereotyping, order of protection status, protected veteran or military status, or an unfavorable discharge from military service, and other categories protected by federal, state or local law.

EEO is the Law

Applicants and employees are protected from discrimination on the basis of race, color, religion, sex, national origin, or any characteristic protected by Federal or other applicable law.

Reasonable Accommodations

If you require a reasonable accommodation in completing a job application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please fill out the accommodations form by clicking on this link Accommodationfor disability form . If you’re unable to complete the form, you can reach out to our AskHR team for support at 1-866-743-6367. Please note our AskHR representatives do not have visibility of application or interview status.

Application Deadline

This role will be posted for a minimum of five (5) days from the original posting date. The posting timeline may change based on applicant volume to ensure we attract and consider a strong and representative candidate pool.

California Privacy Notice

California residents have the right to receive additional notices about theirpersonal information. To learn more, click here .

Equal Employment Opportunity Statement

Siemens is an Equal Opportunity Employer encouraging inclusion in the workplace. All qualified applicants will receive consideration for employment without regard to their race, color, creed, religion, national origin, citizenship status, ancestry, sex, age, physical or mental disability unrelated to ability, marital status, family responsibilities, pregnancy, genetic information, sexual orientation, gender expression, gender identity, transgender, sex stereotyping, order of protection status, protected veteran or military status, or an unfavorable discharge from military service, and other categories protected by federal, state or local law.

EEO is the Law

Applicants and employees are protected from discrimination on the basis of race, color, religion, sex, national origin, or any characteristic protected by Federal or other applicable law.

Reasonable Accommodations

If you require a reasonable accommodation in completing a job application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, please fill out the accommodations form by clicking on this link Accommodationfor disability form . If you’re unable to complete the form, you can reach out to our AskHR team for support at 1-866-743-6367. Please note our AskHR representatives do not have visibility of application or interview status.

Application Deadline

This role will be posted for a minimum of five (5) days from the original posting date. The posting timeline may change based on applicant volume to ensure we attract and consider a strong and representative candidate pool.

California Privacy Notice

California residents have the right to receive additional notices about theirpersonal information. To learn more, click here .

Pay Transparency

Siemens follows Pay Transparency laws.

Criminal History

Qualified applications with arrest or conviction records will be considered foremployment in accordance with applicable local and state laws.