Marketing Automation Intern: Email & Martech

LPL Financial; Charlotte (NC); Hybrid; USD 28,000 - 41,000; Full time

Benefits offered by this job

Hybrid schedule (2-3 days in office)

Job summary

LPL Financial is seeking a Summer Intern to join the Email & Marketing Automation team within Digital. This internship offers exposure to marketing technology, channel performance, customer journeys, and personalization, with hands-on experience across Salesforce Marketing Cloud, MCP, Data Cloud, and Salesforce CRM.

You will collaborate with marketing automation, analytics, and digital strategy partners, work on real campaigns, and develop skills in reporting, dashboards, and campaign

Qualifications

• Currently enrolled in an Undergraduate degree program with an expected graduation date of December 2027 or May 2028
• Interest in the Marketing and Public Relations industry
• Offer is contingent upon successful background screening and agreement to be local to the Fort Mill. Selected candidates will operate out of the office working on a hybrid schedule (2-3 days in office)

Responsibilities

• Support channel and campaign performance analysis across email and related digital experiences
• Help identify trends, optimization opportunities, and best practices across automated and triggered communications
• Assist with reporting, dashboards, and summaries tied to engagement, conversion, and lead generation
• Support documentation of customer journeys, campaign requirements, audience logic, and platform dependencies
• Participate in testing and implementation of new martech capabilities, including AI-enabled features, personalization opportunities, and real-time integrations
• Help evaluate how systems and data flows connect across Salesforce Marketing Cloud, MCP, Data Cloud, and CRM
• Assist with QA, launch preparation, and post-launch monitoring for digital campaigns and automated programs
• Contribute to summer projects focused on martech innovation, journey optimization, or performance insights

Skills

Collaboration

Microsoft Office

SEO basics

Data analysis

Content writing

Communication

Education

Undergraduate degree

Tools

Salesforce Marketing Cloud

MCP

Data Cloud

Salesforce CRM

Job description

LPL Financial is seeking a Summer Intern to join the Email & Marketing Automation team within Digital. This internship offers exposure to marketing technology, channel performance, customer journeys, and personalization, with hands-on experience across Salesforce Marketing Cloud, MCP, Data Cloud, and Salesforce CRM.

You will collaborate with marketing automation, analytics, and digital strategy partners, work on real campaigns, and develop skills in reporting, dashboards, and campaign