Internship 2027 - Digital Marketing

LPL Financial; Charlotte (NC); Hybrid; USD 28,000 - 41,000; Full time

Benefits offered by this job

Hybrid schedule (2-3 days in office)

Job summary

LPL Financial is seeking a Summer Intern to join the Email & Marketing Automation team within Digital. This internship offers exposure to marketing technology, channel performance, customer journeys, and personalization, with hands-on experience across Salesforce Marketing Cloud, MCP, Data Cloud, and Salesforce CRM.

You will collaborate with marketing automation, analytics, and digital strategy partners, work on real campaigns, and develop skills in reporting, dashboards, and campaign

Qualifications

• Currently enrolled in an Undergraduate degree program with an expected graduation date of December 2027 or May 2028
• Interest in the Marketing and Public Relations industry
• Offer is contingent upon successful background screening and agreement to be local to the Fort Mill. Selected candidates will operate out of the office working on a hybrid schedule (2-3 days in office)

Responsibilities

• Support channel and campaign performance analysis across email and related digital experiences
• Help identify trends, optimization opportunities, and best practices across automated and triggered communications
• Assist with reporting, dashboards, and summaries tied to engagement, conversion, and lead generation
• Support documentation of customer journeys, campaign requirements, audience logic, and platform dependencies
• Participate in testing and implementation of new martech capabilities, including AI-enabled features, personalization opportunities, and real-time integrations
• Help evaluate how systems and data flows connect across Salesforce Marketing Cloud, MCP, Data Cloud, and CRM
• Assist with QA, launch preparation, and post-launch monitoring for digital campaigns and automated programs
• Contribute to summer projects focused on martech innovation, journey optimization, or performance insights

Skills

Collaboration

Microsoft Office

SEO basics

Data analysis

Content writing

Communication

Education

Undergraduate degree

Tools

Salesforce Marketing Cloud

MCP

Data Cloud

Salesforce CRM

Job description

Where Ambition Meets Innovation

Build a career that matches all your initiative with an impressive dose of innovation. Fromcutting-edgeresources and a collaborative environment to the freedom to make an impact and more,you’llfind the ingredients you need at LPL Financial to shape your success while helping clients pursue their financial goals.

Job Overview:

LPL Financial is seeking a Summer Intern to join the Email & Marketing Automation team within Digital. This role is a great fit for a student interested in marketing technology, channel performance, customer journeys, personalization, and how enterprise platforms work together to power modern marketing.As an intern, you will work alongside experienced partners across marketing automation, CRM, analytics, and digital strategy to support initiatives across Salesforce Marketing Cloud, MCP, Data Cloud, and Salesforce CRM. You will gain hands‑on exposure to how platforms, data, and testing help improve campaign performance and audience engagement.

Responsibilities:

• Support channel and campaign performance analysis across email and related digital experiences


• Helpidentifytrends, optimization opportunities, and best practices across automated and triggered communications


• Assistwith reporting, dashboards, and summaries tied to engagement, conversion, and lead generation


• Support documentation of customer journeys, campaign requirements, audience logic, and platform dependencies


• Participate in testing and implementation of newmartechcapabilities, including AI-enabled features, personalization opportunities, and real-time integrations


• Help evaluate how systems and data flows connect across Salesforce Marketing Cloud, MCP, Data Cloud, and CRM


• Assist with QA, launch preparation, and post-launch monitoring for digital campaigns and automated programs


• Contribute to summer projects focused onmartechinnovation, journey optimization, or performance insights

What are we looking for?

We’relooking for strong collaborators who deliver exceptional client experiences and thrive in fast-paced, team-oriented environments. Our ideal candidates pursue greatness , act with integrity , and are driven to help our clients succeed. We value those who embrace creativity, continuous improvement, and contribute to a culture where we win together and create and share joy in our work.

Requirements:

• Currently enrolled in an Undergraduate degree program with an expected graduation date of December 2027or May 2028


• Interest in the Marketing and Public Relations industry


• Offer is contingent upon successful background screening and agreement to be local tothe FortMill- Selected candidates willoperateout of the office working on a hybrid schedule (2-3 days in office)

Core Competencies:

• Strong communication,collaborationand time management skills with the ability to write engaging content and provide recommendations.


• Proficiencywith Microsoft Office products (Excel, Word, PowerPoint, and Outlook)


• Basic knowledge of SEO principles, keyword research, social media management tools, platforms

Preferences:

• Current undergraduate or graduate student pursuing Marketing, Business, Communications, Analytics, Information Systems, or a related field


• Strong interest in marketing technology, campaign performance, analytics, or customer experience


• Detail-oriented, organized, and eager to learn


• Comfortable working with data in Excel or similar tools


• Strong written and verbal communication skills

Summer Internship Schedule:

• Full - time position for10 weeksin the summer of 2027; Monday through Friday, working40 hoursa week during business operating hours.


• Internship dates: 6/1/2027 – 8/6/2027

Final Fall Priority Application Date: October 19 at 11:59 PM EST

Disclaimer for international students:

• At this time, for our early career program positions,we’reunable to consider candidates whorequiresponsorship now or in the future. For other positions, within LPL it will depend on the specific position.


• You willbe responsible forobtaining andproviding toLPLthe required I-9 documentation as part of our onboarding process.


• Positions offered are for full-time work at40 hoursper week.


• Please consult your Designated School Official to confirm your eligibility with your school ability prior to applying.

Hourly Rate:

25.00/hour

The hourly amount is dependent on a number of factors, including the applicant’s skill, experience, and work location.

Company Overview:

LPL Financial Holdings Inc. (Nasdaq: LPLA) was founded on the principle that the firm should work for advisors and institutions, and not the other way around. Today, LPL is a leader in the markets we serve, serving more than 23,000 financial advisors, including advisors at approximately 1,000 institutions and at approximately 580 registered investment advisor(“RIA”) firms nationwide. We are steadfast in our commitment to the advisor-mediated model and the belief that Americans deserve access to personalized guidance from a financial professional.

At LPL, independence means that advisors and institution leaders have the freedom they deserve to choose the business model, services, and technology resources that allow them to run a thriving business. They have the flexibility to do business their way. And they have the freedom to manage their client relationships, because they know their clients best. Simply put, we take care of our advisors and institutions, so they can take care of their clients.

Join LPL Financial: Where Your Potential Meets Opportunity

At LPL Financial, we believe that everyone deserves objective financial guidance. As the nation’s leading independent broker-dealer, we offer an integrated platform of cutting-edge technology, brokerage, and investment advisor services.

Why LPL?

• Innovative Environment: We foster creativity and growth, providing a supportive and responsive leadership team.


• Limitless Career Potential: Your career at LPL has no limits, only amazing potential.


• Unified Mission: We are one team on one mission—taking care of our advisors so they can take care of their clients.


• Impactful Work: Our size is just right for you to make a real impact.


• Commitment to Equality: We support workplace equality and embrace diverse perspectives and backgrounds.


• Community Focus: We care for our communities and encourage our employees to do the same.


• Benefits and Total Rewards: Our Total Rewards package goes beyond just compensation and insurance. It includes a mix of traditional and unique benefits, perks, and resources designed to enhance your life both at work and at home.

Join the LPL team and help us make a difference by turning life’s aspirations into financial realities.

EOE.

Information on Interviews:

LPL will only communicate with a job applicant directly from an @lplfinancial.com email address and will never conduct an interview online or in a chatroom forum. During an interview, LPL will not request any form of payment from the applicant, or information regarding an applicant’s bank or credit card.