Marketing Automation Manager

DigiCert; Lehi (UT); On-site; USD 90,000 - 120,000; Full time

Benefits offered by this job

Health insurance

401(k) matching

Paid parental leave

Flexible spending options

Education assistance

Job summary

DigiCert is searching for a Marketing Automation Manager to lead the transition of its marketing automation platform from Oracle Eloqua to Adobe Marketo. The position involves designing frameworks for demand generation while managing day-to-day operations in Marketo.

The ideal candidate will have over 5 years of experience in marketing automation, strong expertise in Adobe Marketo, and a proven track record of driving measurable results in a cross-functional environment.

This role offers competitive compensation along with comprehensive health benefits and a commitment to diversity.

Qualifications

• Strong expertise in Adobe Marketo, including program design and reporting.
• Experience leading marketing automation platform migrations.
• Ability to operate effectively at both strategic and execution level.

Responsibilities

• Own and drive the migration from Eloqua to Marketo.
• Develop and operationalize marketing automation strategies.
• Manage day-to-day execution in Marketo, including campaign builds.

Skills

Adobe Marketo program design

Lead scoring

Segmentation strategies

Attribution models

Cross-functional collaboration

Analytical skills

Education

5+ years of experience in marketing automation or marketing operations

Tools

Salesforce

Qualified

ZoomInfo

Zoom Events

Job description

Job summary

We are looking for a Marketing Automation Manager to join our Marketing Operations team. This role will lead the transition of our marketing automation platform from Oracle Eloqua to Adobe Marketo and will be responsible for the ongoing management, optimization, and governance of Marketo following implementation.

This position requires a balance of strategic thinking and hands‑on execution. You will design scalable frameworks that support demand generation and revenue growth while ensuring campaigns and programs are executed with precision. You will collaborate cross‑functionally with Marketing, Revenue Operations, and Engineering to ensure our systems and processes are aligned and effective.

What you will do

Lead Marketing Automation Transformation

• Own and drive the migration from Eloqua to Marketo, including architecture design, data mapping, and program migration
• Identify opportunities to simplify, standardize, and improve existing processes during the transition
• Establish scalable frameworks for campaign execution, reporting, and governance within Marketo

Drive Strategy and Execution

• Develop and operationalize marketing automation strategies that support pipeline and revenue goals
• Design and maintain lead lifecycle models, lead scoring frameworks, and segmentation strategies
• Build and enforce consistent campaign hierarchies to enable accurate reporting and visibility
• Define and support attribution models that measure marketing’s impact across the buyer journey

Own Platform Operations

• Manage day‑to‑day execution in Marketo, including campaign builds, QA, launches, and performance monitoring
• Ensure data quality, compliance, and system integrity across marketing systems
• Create and maintain documentation, processes, and best practices for marketing automation

Reporting & Insights

• Develop and maintain dashboards and reporting frameworks that provide visibility into campaign performance, funnel health, and pipeline impact
• Partner with Marketing and Revenue Operations to deliver actionable insights and support data‑driven decision making
• Partner with Marketing, Sales, Revenue Operations, and Engineering to align systems and processes
• Translate business requirements into scalable marketing automation solutions
• Support integrations across the martech stack without requiring direct engineering work

What you will have

• 5+ years of experience in marketing automation or marketing operations
• Strong expertise in Adobe Marketo, including program design, lifecycle processing, and reporting
• Experience leading or supporting a marketing automation platform migration (Eloqua & Marketo experience strongly preferred)
• Deep knowledge of:
• Lead scoring (behavioral and demographic)
• Attribution models and reporting
• Segmentation and lifecycle management
• Ability to operate effectively at both strategic and execution level
• Experience working cross‑functionally with technical and non‑technical teams
• Strong analytical, organizational, and communication skills

Nice to have

• Experience with Qualified, ZoomInfo, and Zoom Events
• Familiarity with CRM platforms such as Salesforce and marketing data architecture
• Experience in B2B enterprise or high‑growth environments

Why you will love working here

• You will play a key role in modernizing and scaling DigiCert’s marketing automation capabilities
• You will partner across the organization to drive measurable business impact
• You will help build systems that enable secure, trusted digital experiences at a global scale
• Competitive compensation and comprehensive health, dental, and vision coverage
• Retirement savings programs with company matching (401(k) or RRSP)
• Generous paid time off, including holidays, and vacation
• Paid parental leave and family support benefits
• Life and disability coverage
• Flexible spending and health savings options (where applicable)
• Health and wellness support, including gym reimbursement and wellness programs
• Employee Assistance Program with 24/7 confidential support for employees and families
• Education assistance and professional development opportunities
• Access to LinkedIn Learning and continuous learning resources
• Employee referral bonus program and additional company perks and discounts
• Business travel insurance and global employee support programs

Compensation Transparency

The annualized base salary range for this position is outlined below. Each candidate’s compensation offer will be determined based on factors including experience, skills, qualifications, job duties, business needs, and location. For roles that include additional compensation components, total compensation may include base pay, bonus, equity, or other incentives. This role may also be eligible for benefits, which will be discussed during the hiring process. We are committed to fair and transparent pay practices and comply with all applicable pay transparency requirements. If you would like more information about compensation or benefits, we are happy to provide additional details during the hiring process. For more information regarding our comprehensive benefits, see the benefits section.

DigiCert is an Equal Opportunity employer and is committed to diversity in its workforce. In compliance with applicable federal and state laws, DigiCert prohibits discrimination on the basis of race or ethnicity, religion, color, national origin, sex, age, sexual orientation, gender identity/expression, veteran’s status, status as a qualified person with a disability, or genetic information. Individuals from historically underrepresented groups, such as minorities, women, qualified person with disabilities, and protected veterans are strongly encouraged to apply.