Marketing Automation and Database Architect

Mountain America Credit Union; Idaho Falls (ID); Hybrid; USD 90,000 - 120,000; Full time

Job summary

Mountain America Credit Union seeks a Marketing Automation & CRM Specialist to maintain Eloqua and CRM data infrastructure, ensuring data quality and system performance. The role involves data feeds, mappings, integrations, and troubleshooting across marketing tools, with collaboration from senior technical staff on strategic initiatives.

The candidate will monitor data hygiene, run audits, and document solutions while supporting ongoing enhancements and platform governance across marketing and

Qualifications

• 4+ years in marketing automation, database operations, CRM data, or data quality.
• Eloqua or comparable platform experience preferred.
• 4+ years supporting technical projects, audits, system maintenance, data-quality processes, or database optimization.
• Track record of performance excellence meeting targets and objectives.
• Experience with quantitative analysis, statistics, etc.

Responsibilities

• Executes on best practices to support Eloqua and CRM infrastructure, including data hygiene, profiling, segmentation, and reporting.
• Maintains marketing automation standards for data quality and hygiene.
• Performs routine database maintenance, list management, data validation, and field mapping verification.
• Manages system integrations between marketing technologies and CRM platforms.
• Analyzes marketing and sales data to identify trends and opportunities for process improvement.

Skills

Marketing automation

CRM data

Data quality

Data analytics

Statistical analysis

Predictive modeling

Business analysis

Education

Bachelor's degree

Four-year degree

Tools

Eloqua

Salesforce

SugarCRM

Job description

Job Summary

Applies thorough knowledge of marketing automation, CRM, and database operations to maintain the quality, reliability, optimization, and day-to-day performance of Eloqua backend data infrastructure and related marketing technologies. Independently supports database health, system integrations, audits, performance monitoring, optimization, documentation, and approved technical initiatives, partnering with senior technical staff on highly complex issues or broader system strategy. Maintains and improves automation data feeds, data mapping, system connections, troubleshooting, reporting, database integrations, and data hygiene. Evaluates moderately complex issues, recommends practical solutions, and supports approved enhancements and technical initiatives in Eloqua, CRM platforms, and related systems in partnership with the Senior Architect or Senior Manager.

Job Description

To be effective, an individual must be able to perform each job duty successfully. Executes on established best practices and professional judgment to support Eloqua and CRM infrastructure, including lead scoring, profiling, segmentation, system integration, data hygiene, optimization, troubleshooting, and reporting. Maintains and administers marketing automation and CRM platforms by monitoring system functionality, resolving recurring and moderately complex issues, documenting solutions, and escalating highly complex technical concerns when appropriate. Maintains established marketing automation standards for data quality and hygiene, list management, optimization, auditing, and troubleshooting; identifies issues, evaluates impact, and recommends improvement opportunities for review or implementation. Performs routine database maintenance activities, including list management, deduplication efforts, data validation, field mapping verification, and monitoring of integration processes to ensure data accuracy and reliability. Monitors and maintains large data sets, performs data‑quality checks, documents findings, investigates root causes, and supports remediation efforts across marketing systems and databases. Creates, maintains, and updates technical documentation, operating procedures, configuration records, and process guides related to marketing automation platforms and database operations. Participates on cross‑functional teams and performs technical tasks involving sales and marketing tools, databases, engagement milestones, and approved campaign requirements. Supports and coordinates the implementation, testing, validation, and ongoing support of system integrations between marketing technologies, CRM platforms, data warehouses, and other approved business applications. Conducts technical evaluations, testing, documentation, and implementation tasks for approved technologies, platform enhancements, and add‑on applications. Analyzes marketing and sales data to identify trends, data‑quality concerns, operational issues, and opportunities for process improvement; develops findings and recommendations for senior technical staff and business partners. Supports user access administration, security controls, and platform governance processes based on established policies and approved business requirements. Contributes to technical project activities including requirements gathering, solution testing, user acceptance testing, implementation support, and post‑deployment validation; identifies risks, documents outcomes, and recommends follow‑up actions. Provides operational support to marketing and sales teams by troubleshooting platform issues, researching root causes, documenting resolutions, and ensuring timely handling of service requests. Stays current on marketing automation capabilities, industry trends, and platform enhancements; applies knowledge to identify process improvements and recommend practical changes that improve platform effectiveness, data quality, or operational efficiency. Performs other duties as assigned.

KNOWLEDGE, SKILLS, and ABILITIES

The requirements listed are representative of the knowledge, skills, and/or abilities required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential job functions.

Experience

• 4+ years of related experience in marketing automation, database operations, CRM data, or data quality.


• Eloqua or comparable platform experience is preferred.


• 4+ years of experience supporting technical projects, audits, system maintenance, data‑quality processes, or database optimization efforts.


• Track record of performance excellence meeting targets and objectives.


• Working knowledge and experience with quantitative analysis, statistics, etc.


• Experience in data and analytics management, including the use of predictive modeling to develop accurate market and product forecasts.


• Ability to analyze business needs and formulate them into effective marketing strategies.

Education

• Four‑year college degree or equivalent.


• Bachelor’s degree in Advertising, Marketing, Information Technology or related field.

Licenses, Certificates, Registrations

• Eloqua Product Master Certification


• Salesforce Certified Database Administrator


• Adobe Analytics Certification

Computer/Office Equipment Skills

• Must be proficient with the Eloqua, Salesforce, SugarCRM or like systems.


• Solid experience in troubleshooting and resolving complex data issues undefined

Leadership and Organization Development

Collaborates with direct reports and/or peers to deliver results and build organizational capacity. Strong contribution to team effectiveness. Develops multifunctional base level skills. Scope and Strategic Impact. Begins to apply knowledge to implement programs. Analyzes data to summarize. Supports program delivery through the practical application of basic discipline knowledge with limited guidance. Applies subject matter knowledge to solve common business issues within established guidelines. Evaluates unique circumstances and assists in making recommendations. Develops practical knowledge of applications within business environment.

Analytical Thinking & Problem Solving

Works on problems / projects of diverse complexity and scope. Exercises independent judgment within generally defined procedures and practices to identify a solution. Seeks advice in order to make decisions on complex business issues.

PHYSICAL ABILITIES / WORKING CONDITIONS

Physical Demands

• Ability to talk, sit, and hear consistently.


• Ability to stand, walk, and use hands to handle or reach occasionally.

Vision Requirements

• Close vision (clear vision at 20 inches or less).


• Distant vision (clear vision at 20 feet or more).


• Color vision (ability to identify and distinguish colors).

Weight Lifted or Force Exerted

• Ability to lift up to 10 pounds occasionally.

Environmental

• There are no unusual environmental factors (such as a typical office).

Noise Environment

• Moderate noise (business office with computers and printers, light traffic).

About Mountain America Credit Union

Mountain America Credit Union is an EEO/AA/ADA/Veterans employer.

Mountain America Credit Union is one of the foremost financial institutions in the country, with more than 95 branches located in 5 states (Utah, Idaho, Nevada, Montana, and Arizona). We believe that a healthy balance between work, home life, and play is essential to our team members and our success. We offer a friendly, comfortable and inclusive work environment, fun employee activities and exciting charity events to ensure that no day is dull at Mountain America. Our purpose is to help members enjoy a good life by providing them a positive incentive to save and manage their finances.

We also give members easy access to their accounts and allow them to control their funds in a variety of ways, including ATMs, online home banking, mobile banking, direct deposit, automatic payment options and access through a large branch network. When making decisions, we always put members' needs first. It's just the way we do business and a part of the \"people helping people\" philosophy of credit unions.