Marketing Associate III

General Atomics; San Diego (CA); Sur place; USD 84 000 - 141 000; Plein temps

Résumé du poste

General Atomics in San Diego, CA is seeking an experienced Marketing Associate to lead our digital advertising and paid media programs. You will own employer brand advertising as part of the brand’s broader business goals and collaborate with social, creative, and web teams to support enterprise objectives.

You will manage paid activations across major platforms, analyze campaign data, optimize tactics, and report results to leadership.

Qualifications

• Bachelor's degree in marketing or related field; 6+ years in marketing.
• 1.

Responsabilités

• Manage paid activations on digital advertising platforms including Google and major social media, focusing on talent acquisition.
• Control campaign budgets and allocated funds.
• Partner with social lead to align strategies and messaging.
• Identify opportunities for quality lead acquisition of qualified talent.
• Analyze analytics and report performance metrics to leadership.
• Brief creative teams and manage stakeholders to launch campaigns on schedule.
• Coordinate publications with business portfolio and affiliated brands.

Connaissances

Analytical skills

Verbal communication

Written communication

Organizational skills

Teamwork

Independent work

Travel readiness

Formation

Bachelor's degree in Marketing or related field

Outils

Google Ads

Google Analytics

Description du poste

57914BR

Job Summary:

General Atomics (GA), and its affiliated companies, is one of the world’s leading resources for high-technology systems development ranging from the nuclear fuel cycle to remotely piloted aircraft, airborne sensors, and advanced electric, electronic, wireless and laser technologies.

We are seeking an experienced Marketing Associate to develop and maintain our digital advertising and paid media programs. This role will own the company’s employer brand advertising efforts as a part of the brand’s overall business goals.

This position is responsible for day-to-day management and execution of paid media campaigns across multiple channels and sits within the broader brand team, working closely with social, creative and web teams to support enterprise objectives. The role requires multi-platform expertise to plan and optimize the best approach to achieve the desired performance, drawing insights and recommendations for continuous improvement along the way.

DUTIES AND RESPONSIBILITIES:

• Manage and monitor paid activations on digital advertising platforms including major social media platforms and Google, with an emphasis on driving talent acquisition and recruitment for the brand.
• Responsible for allocated funds and campaign budgeting.
• Partner with social lead to inform holistic platform strategies, brand health, audience sentiment and cohesive messaging.
• Identify new opportunities to leverage quality lead acquisition of qualified talent.
• Assess analytics and optimize tactics accordingly. Report performance metrics for leadership on a quarterly basis.
• Ideate and brief creative team on proposed marketing content to develop media assets for relevant business areas.
• Manage internal stakeholders to keep campaigns organized and launching on schedule.
• Coordinate publications and advertising activities with the business portfolio and affiliated brands.

We recognize and appreciate the value and contributions of individuals with diverse backgrounds and experiences and welcome all qualified individuals to apply.

Job Qualifications:

• Typically requires a bachelor's degree in marketing or a related field and six or more years of progressive experience in marketing. Equivalent professional experience may be substituted in lieu of education.
• Must demonstrate complete understanding of marketing principles, concepts, practices and standards and have excellent organization skills including scheduling and coordinating work assignments to meet project milestones or established completion dates.
• Must be able to contribute to the development of new processes.
• Must be customer focused and possess:
• the ability to identify issues, analyze and interpret data and use independent judgment in developing solutions to a variety of complex problems,
• excellent analytical, verbal and written communication skills to accurately document, report, and present findings
• excellent interpersonal skills to effectively interact with all levels of employees, management and customers,
• the ability to initiate, plan, and manage projects, and
• excellent computer skills.
• Ability to work independently or in a team environment is essential as is the ability to work extended hours and travel as required.
• Must be a US citizen

Job Category:

Marketing

Experience Level:

Mid-Level (3-7 years)

Workstyle:

Onsite

Full-Time/Part-Time:

Full-Time Salary

Pay Range Low:

84,000

Pay Range High:

140,625

Travel Percentage Required:

0% - 25%

Relocation Assistance Provided?

No

US Citizenship Required?

Yes

Clearance Required?

No

General Atomics is committed to hiring and retaining a diverse workforce. We are an Equal Opportunity Employer and will consider all qualified applicants for employment without regard to race, color, religion, religious creed, ancestry, gender, pregnancy, sex, sexual orientation, transitioning status, gender identity, gender expression, national origin, age, genetic information, military and veteran status, marital status, medical condition, mental disability, physical disability, or any other basis protected by local, state, or federal law. In accordance with applicable federal law, General Atomics takes affirmative action to employ and advance the employment of qualified protected veterans and individuals with disabilities. We also prohibit compensation discrimination under all applicable laws. U.S. Citizenship is required for certain positions. To learn more, please review the EEOC’s "Know Your Rights: Workplace Discrimination is Illegal" poster.