Marketing Associate

General Atomics; San Diego (CA); Presencial; USD 84 000 - 141 000; Tempo integral

Resumo da oferta

General Atomics in San Diego is seeking an experienced Marketing Associate to develop and maintain our digital advertising and paid media programs, owning the employer brand ads as part of the brand’s goals.

This role collaborates with social, creative, and web teams to plan and optimize campaigns, driving recruitment and quality leads while managing budgets and tracking performance metrics.

Qualificações

• Typically requires a bachelor's degree in marketing or a related field and six or more years of progressive experience in marketing.
• Must demonstrate complete understanding of marketing principles, concepts, practices and standards and have excellent organization skills including scheduling and coordinating work assignments to meet project milestones or established completion dates.
• Must be able to contribute to the development of new processes.
• Must be customer focused and possess: the ability to identify issues, analyze and interpret data and use independent judgment in developing solutions to a variety of complex problems, excellent analytical, verbal and written communication skills to accurately document, report, and present findings, excellent interpersonal skills to effectively interact with all levels of employees, management and customers, the ability to initiate, plan, and manage projects, and excellent computer skills.
• Ability to work independently or in a team environment is essential as is the ability to work extended hours and travel as required.
• Must be a US citizen

Responsabilidades

• Manage and monitor paid activations on digital advertising platforms including major social media platforms and Google, with an emphasis on driving talent acquisition and recruitment for the brand.
• Responsible for allocated funds and campaign budgeting.
• Partner with social lead to inform holistic platform strategies, brand health, audience sentiment and cohesive messaging.
• Identify new opportunities to leverage quality lead acquisition of qualified talent.
• Assess analytics and optimize tactics accordingly. Report performance metrics for leadership on a quarterly basis.
• Ideate and brief creative team on proposed marketing content to develop media assets for relevant business areas.
• Manage internal stakeholders to keep campaigns organized and launching on schedule.
• Coordinate publications and advertising activities with the business portfolio and affiliated brands.

Conhecimentos

Paid media

Digital advertising

Analytics

Project management

Stakeholder management

Formação académica

Bachelor's degree in Marketing

Ferramentas

Google Ads

Facebook Ads

LinkedIn Ads

Descrição da oferta de emprego

Job Summary

General Atomics (GA), and its affiliated companies, is one of the world’s leading resources for high-technology systems development ranging from the nuclear fuel cycle to remotely piloted aircraft, airborne sensors, and advanced electric, electronic, wireless and laser technologies. We are seeking an experienced Marketing Associate to develop and maintain our digital advertising and paid media programs. This role will own the company’s employer brand advertising efforts as a part of the brand’s overall business goals. This position is responsible for day-to-day management and execution of paid media campaigns across multiple channels and sits within the broader brand team, working closely with social, creative and web teams to support enterprise objectives. The role requires multi-platform expertise to plan and optimize the best approach to achieve the desired performance, drawing insights and recommendations for continuous improvement along the way.

DUTIES AND RESPONSIBILITIES

• Manage and monitor paid activations on digital advertising platforms including major social media platforms and Google, with an emphasis on driving talent acquisition and recruitment for the brand.
• Responsible for allocated funds and campaign budgeting.
• Partner with social lead to inform holistic platform strategies, brand health, audience sentiment and cohesive messaging.
• Identify new opportunities to leverage quality lead acquisition of qualified talent.
• Assess analytics and optimize tactics accordingly. Report performance metrics for leadership on a quarterly basis.
• Ideate and brief creative team on proposed marketing content to develop media assets for relevant business areas.
• Manage internal stakeholders to keep campaigns organized and launching on schedule.
• Coordinate publications and advertising activities with the business portfolio and affiliated brands.

We recognize and appreciate the value and contributions of individuals with diverse backgrounds and experiences and welcome all qualified individuals to apply.

Job Qualifications

• Typically requires a bachelor's degree in marketing or a related field and six or more years of progressive experience in marketing. Equivalent professional experience may be substituted in lieu of education.
• Must demonstrate complete understanding of marketing principles, concepts, practices and standards and have excellent organization skills including scheduling and coordinating work assignments to meet project milestones or established completion dates.
• Must be able to contribute to the development of new processes.
• Must be customer focused and possess:
  • the ability to identify issues, analyze and interpret data and use independent judgment in developing solutions to a variety of complex problems,
  • excellent analytical, verbal and written communication skills to accurately document, report, and present findings
  • excellent interpersonal skills to effectively interact with all levels of employees, management and customers,
  • the ability to initiate, plan, and manage projects, and
  • excellent computer skills.
• Ability to work independently or in a team environment is essential as is the ability to work extended hours and travel as required.
• Must be a US citizen

Job Type: Full-Time Salary

Salary range: 84,000 - 140,625