Marketing Associate (Bilingual: Chinese)

True Care; New York (NY); On-site; USD 55,000 - 75,000; Full time

Benefits offered by this job

Health, dental, and vision insurance

401(k) with company match

PTO and paid holidays

Professional development opportunities

Mission-driven work in an innovative H

Job summary

True Care seeks a Marketing Associate to develop and strengthen referral relationships with hospitals, doctors, and community organizations in New York City. You will lead outreach initiatives to increase patient census, brand awareness, and overall company visibility, collaborating with the Branding department.

The role requires up to 75% travel within NYC, a valid car, and bilingual proficiency in Mandarin and/or Cantonese. A background in home care marketing is highly valued.

Qualifications

• High school diploma or college degree in a related business field.
• Travel up to 75% within New York City; car required.
• Bilingual in Mandarin and/or Cantonese is required.
• Experience in the Home Care Private Client sector is a plus.
• At least 1 year of outreach, marketing, or home care experience preferred.
• Proficiency with Salesforce and Excel.
• Strong sales, marketing, communication, time management, and organizational skills.
• Self-driven with clear business development goals.
• Professional image and high-quality customer service.

Responsibilities

• Obtain referrals from existing sources and ensure enrollment.
• Build strategic partnerships and attract new clients.
• Schedule and present True Care's programs to doctors, hospitals, nursing homes, independent living facilities, and other healthcare professionals.
• Utilize marketing strategies to attract new patients.
• Research and participate in health fairs in New York City; coordinate partnerships with health agencies.
• Attend community events as needed.
• Develop outreach materials with Branding department.
• Demonstrate knowledge of the agency, its vision, mission, values, services, and differentiators.
• Provide monthly reports on outreach efforts.
• Perform other related marketing duties as assigned.

Skills

Travel within NYC

Bilingual Mandarin/Cantonese

Sales & marketing

Communication

Time management

Organizational skills

Self-driven

Customer service

Education

High school diploma / College degree in related business field

Tools

Salesforce

Excel

Job description

Company Overview:

Empowering Health, Enriching Lives: True Care's Enduring Mission

At True Care, we stand as a beacon of compassion and excellence in home healthcare. With a profound commitment to enhancing the quality of life for individuals and families, our mission is to provide holistic, personalized care that empowers health and enriches lives.

Every day, we embark on a journey to bring comfort, vitality, and dignity to those we serve. Our mission is driven by a deep understanding of the unique needs and aspirations of each individual under our care. We believe that home is not just a place but a sanctuary where healing and well-being flourish best. Hence, we endeavor to make this sanctuary a haven of health and happiness.

We pledge to create a nurturing environment where our clients and their families feel heard, valued, and supported. Our highly trained and empathetic professionals are not just caregivers but partners in the pursuit of well-rounded wellness. With a focus on open communication, collaboration, and respect, we forge lasting relationships that transcend the boundaries of traditional healthcare

Our mission is to be a guiding light, illuminating the path toward optimal health and well-being. As we navigate challenges and triumphs together, we remain resolute in our dedication to uplifting lives, one compassionate interaction at a time.

At True Care, we don't just offer home healthcare - we offer hope, healing, and a brighter tomorrow.

Position title: Marketing Associate

We are hiring multiple positions!

Position summary:

The Marketing Associate is responsible for developing, maintaining, and strengthening relationships in the field with new and existing referral sources who can refer clients to our company. He/she is a key member of our Business Development team and helps lead the creation and implementation of referral strategies that increase patient census, brand awareness, and overall company visibility.

Key Responsibilities:

• Obtain referrals from existing referral sources and follow up to ensure patients are enrolled with the agency
• Build strategic partnerships and develop techniques to attract new clients in the industry
• Schedule and present information about True Care's programs and services to community organizations, including doctors' offices, hospitals, nursing homes, independent living facilities, planning boards, and other healthcare professionals
• Utilize marketing strategies and techniques to attract new patients
• Research and participate in health and wellness fairs throughout New York City; coordinate partnerships with different health agencies with long-term impact goals in mind
• Attend community events as needed
• Develop compelling and concise outreach materials in collaboration with the Branding department
• Demonstrate thorough knowledge of the agency, including our vision, mission, and values; the services we provide; and how we differentiate ourselves from other home care agencies
• Provide monthly reports on outreach efforts
• Perform other related marketing duties as assigned
  

Qualifications:

• High school diploma/College degree in a related business field preferred
• This role requires up to 75% travel within New York City; having a car is required
• Bilingual in Mandarin and/or Cantonese is required
• Knowledge of and experience in the Home Care Private Client sector is a plus
• At least 1 year of outreach, marketing, or home care experience is highly preferred
  
• Knowledge and experience with computer applications, including Salesforce and Excel
• Excellent sales and marketing, communication, time management, and organizational skills
• Self-driven with strong business development goals and the ability to execute plans to achieve desired outcomes
• Clean, professional image, behavior, and demeanor are expected at all times
  
• Maintaining standards of high quality customer service

Benefits:

• Health, dental, and vision insurance
• 401(k) with company match
• PTO and paid holidays
• Professional development opportunities
• Mission-driven work in an innovative healthcare space