Community Outreach Representative (Washington Heights & Bronx- Bilingual Spanish required)

True Care; New York (NY); On-site; USD 50,000 - 70,000; Full time

Benefits offered by this job

Health, dental, and vision insurance

401(k) with company match

Paid Vacation, Holidays, Sick Leave, &

Job summary

True Care is seeking a Community Outreach Representative to build strong community ties, increase brand awareness, and drive client referrals across the Washington Heights and Bronx areas. You will connect with diverse groups, represent our home healthcare mission, and foster strategic partnerships.

Responsibilities include identifying referral sources, engaging community organizations, managing leads in Salesforce, and coordinating with internal teams to ensure smooth intake and onboarding for

Qualifications

• 3+ years of experience in community outreach, business development, account management, or sales — ideally within healthcare, nonprofit, or service-based sectors.
• Proven ability to generate leads, build partnerships, and convert prospects into clients.
• Strong communication, public speaking, and relationship-building skills.
• Cultural competency and ability to engage with diverse communities.

Responsibilities

• Proactively identify and cultivate referral sources to grow True Care’s client base.
• Build and maintain relationships with community organizations, healthcare providers, religious institutions, and local groups.
• Nurture long-term partnerships that align with True Care’s mission and support sustainable outreach.
• Design and implement outreach strategies tailored to local community needs, including culturally relevant materials and campaigns.
• Represent True Care at community events, health fairs, and networking opportunities; serve as a brand ambassador to promote our services.
• Maintain accurate and timely documentation of outreach activities and leads in Salesforce.
• Work closely with internal teams to ensure seamless follow-up, intake, and onboarding processes for referred clients.
• Adapt to organizational needs and support special projects as assigned.

Skills

Lead generation

Relationship building

Public speaking

Communication skills

Cultural competency

Bilingual Spanish

CRM proficiency

Tools

Salesforce

Microsoft Office

Job description

About the Company: Empowering Health, Enriching Lives: True Care’s Enduring Mission At True Care, we stand as a beacon of compassion and excellence in home healthcare. With a profound commitment to enhancing the quality of life for individuals and families, our mission is to provide holistic, personalized care that empowers and enriches lives.

Every day, we embark on a journey to bring comfort, vitality, and dignity to those we serve. Our mission is driven by a deep understanding of the unique needs and aspirations of each individual under our care. We believe that home is not just a place but a sanctuary where healing and well-being flourish. Hence, we endeavor to make this sanctuary a haven of health and happiness.

At True Care, we don't just offer home healthcare – we offer hope, healing, and a brighter tomorrow.

Schedule: Monday - Friday 9 am-5 pm

Location: Field-Based Washington Heights & Bronx areas

Position Summary: As a Community Outreach Representative, you will play a critical role in building strong community ties and driving referral growth. You’ll be responsible for increasing brand awareness, generating client referrals, and fostering strategic partnerships within local communities. Your ability to connect with diverse groups will help ensure True Care’s services are accessible, trusted, and visible across the region.

• Proactively identify and cultivate referral sources to grow True Care’s client base.
• Build and maintain relationships with community organizations, healthcare providers, religious institutions, and local groups.
• Nurture long-term partnerships that align with True Care’s mission and support sustainable community outreach.
• Design and implement outreach strategies tailored to local community needs, including developing culturally relevant materials and campaigns.
• Represent True Care at community events, health fairs, and networking opportunities; serve as a brand ambassador to promote our services.
• Maintain accurate and timely documentation of outreach activities and leads in Salesforce.
• Work closely with internal teams to ensure seamless follow-up, intake, and onboarding processes for referred clients.
• Adapt to organizational needs and support special projects as assigned.

• Referral Growth: Generate 15–20 new client referrals per month.
• Community Engagement: Conduct outreach to at least 4 new community members or organizations per month.
• Strategic Partnerships: Establish 3+ new partnerships per quarter.
• CRM Accuracy: Ensure 100% accurate data entry in Salesforce, updated within 48 hours of contact.
• Start-of-Care Conversion: Achieve 7+ successful service starts per month.

• 3+ years of experience in community outreach, business development, account management, or sales — ideally within the healthcare, nonprofit, or service-based sectors
• Proven ability to generate leads, build partnerships, and convert prospects into clients
• Strong communication, public speaking, and relationship-building skills
• Cultural competency and a demonstrated ability to engage with diverse communities
• Proficiency in Microsoft Office and Salesforce CRM (or similar CRM tools)
• Valid driver’s license and reliable transportation to travel locally for outreach activities
• Bilingual Spanish required

• Health, dental, and vision insurance
• 401(k) with company match
• Paid Vacation, Company Holidays, Sick Leave, and Floating Holidays
• Professional development opportunities
• Mission-driven work in an innovative healthcare space