Marketing Associate

Hand In Hand Development, Inc.; New York (NY); Hybrid; USD 50,000 - 70,000; Full time

Job summary

Hand In Hand Development, Inc. is seeking a motivated marketing professional in New York. This role involves creating digital marketing materials, collaborating with internal teams, and engaging with the community to enhance visibility.

Ideal candidates hold a Bachelor's degree in Marketing or Communications and possess a strong background in digital marketing tools and content creation. Bilingual skills are a plus, enhancing communication with diverse populations.

Qualifications

• Minimum 1 year of experience in a marketing role.
• Experience with a social services agency is a plus.
• Ability to create engaging content for social media.

Responsibilities

• Create marketing materials for social media platforms.
• Collaborate with department leads to promote services.
• Manage multiple projects and meet deadlines.

Skills

Digital marketing tools

Content creation

Branding

Campaign management

Communication skills

Bilingual (Mandarin/Cantonese/Spanish)

Education

Bachelor's degree in Marketing or Communications

Tools

MS Office (Word, Excel, Outlook)

Job description

Location

Dyker Heights, Brooklyn, 1 day a week in Manhattan

Essential Duties and Responsibilities

• Create marketing materials for digital exposure on social media platforms and direct marketing campaigns.
• Collaborate with numerous department leads to understand each one's unique needs and how to promote their services or open positions.
• Cureate social media presence on numerous platforms, creating engaging content and followers.
• Keep up with social media trends and ensure content is relevant.
• Partner with graphic design team to create a cohesive branding for all programs and websites.
• Interact with users on all platforms, directing inquiries to the correct department or explaining our services.
• Ensure that materials are in compliance with program regulations, are culturally relevant, and accessible to multiple cultures. All content must be ADA accessible.
• Obtain consent from participants and/or caregivers to have their images used.
• Coordinate and support community outreach initiatives, events and industry fairs to increase visibility.
• Manage multiple projects, meet deadlines and take a proactive approach to the role.
• Obtain management approval of all outgoing materials.
• Track metrics and share with the supervisor on an ongoing basis.
• Perform related duties as assigned by the Supervisor.
• Maintain compliance with all company policies and procedures.
• Other job-related duties as assigned.

Education and/or Work Experience Requirements

• Bachelor's degree in Marketing, Communications or other related fields. Minimum 1 year of experience.
• Experience working with a social services agency is a plus.
• Strong knowledge of digital marketing tools, content creation, branding and campaign management.
• Must be able to attend in-person meetings in multiple locations throughout New York city.
• Excellent verbal and written communication skills, including the ability to effectively communicate with staff and participants alike.
• Bilingual (Mandarin/Cantonese/Spanish) is a plus.
• Demonstrate proficiency in marketing tools such as bulk email, social media platforms, analytics and design tools, as well as MS Office – Word, Excel and Outlook.
• Ability to work independently and to carry out assignments to completion within the parameters of instructions given, prescribed routines, and standard accepted practices.

Physical Requirements

• Ability to travel to numerous locations to meet with stakeholders, attend meetings and visit healthcare facilities.
• Ability to safely and successfully perform the essential job functions consistent with the ADA, FMLA and other federal, state and local standards, including meeting qualitative and/or quantitative productivity standards.
• Ability to maintain regular, punctual attendance consistent with the ADA, FMLA and other federal, state and local standards.
• Must be able to lift and carry up to 35 lbs.
• Must be able to talk, listen and speak clearly.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the position.