Marketing Associate

CrossTalent; United States; Remote; USD 55,000 - 75,000; Full time

Job summary

Canonical is seeking a Marketing Associate to join our remote, globally distributed team. You will turn complex open-source tech into clear market value, working across GTM priorities, messaging, and content to reach diverse audiences and drive demand.

You will collaborate with cross-functional teams to plan campaigns, track performance, and coordinate events and social promotions while learning about open source and technology every day.

Qualifications

• Experience with GTM planning and execution.
• Ability to craft compelling messaging and positioning.
• Support in developing campaign plans and content dissemination methods.
• Collaborate with demand generation and digital teams to optimize funnels.
• Coordinate webinars, events, and social media promotions.
• Demonstrate passion for technology and open source."
• Strong verbal and written communication skills.
• Self-starter who can meet deadlines in a dynamic setting.
• Foundational knowledge of marketing principles or go-to-market strategies.
• Eager to learn and accept feedback.

Responsibilities

• Contribute to go-to-market planning and execution.
• Draft and edit messaging that highlights business value for diverse audiences.
• Develop campaign plans and content dissemination strategies.
• Partner with demand generation and digital teams to optimize marketing funnels and track performance.
• Coordinate webinars, events, and social media promotions.
• Demonstrate passion for technology and open source.
• Break down complex issues into actionable recommendations.
• Build relationships within a fast-paced, cross-functional environment.
• Communicate clearly with stakeholders and teams.
• Prioritize tasks and meet deadlines in a dynamic setting.
• Apply foundational marketing knowledge learned via degree, internships, or projects.
• Maintain a growth mindset and openness to feedback.

Skills

GTM Strategy

Messaging

Campaign Planning

Cross-functional

Event Support

Tech Curiosity

Analytical Thinking

Communication

Proactive Mindset

Growth Mindset

Job description

About The Role

Canonical is a leading provider of open source software and operating systems to the global enterprise and technology markets. Our platform, Ubuntu, is very widely used in breakthrough enterprise initiatives such as public cloud, data science, AI, engineering innovation, and IoT. Our customers include the world's leading public cloud and silicon providers, and industry leaders in many sectors. The company is a pioneer of global distributed collaboration, with 1200+ colleagues in 75+ countries and very few office-based roles. Teams meet two to four times yearly in person, in interesting locations around the world, to align on strategy and execution. The company is founder-led, profitable, and growing. Open Role: Marketing Associate Marketers at Canonical are brand stewards and demand creators. They transform complex open-source technology into messages, stories and strategies that shape the market understanding of our vision. Some focus on differentiated product and portfolio positioning; others specialize in account-based engagement, partner and alliance messaging, or product-led growth. Whatever their specialization, each marketer works as part of a cross‑functional unit, contributing campaigns and insights that help the company learn and grow faster. We have a bias for action, focus efforts on the most impactful activities and take ownership of our results. We work across long buying cycles, balance storytelling with data, design experiments, track outcomes, and iterate rapidly to find what works. Marketers at Canonical don't just promote open source; they amplify it, ensuring our innovations reach the right people, at the right time, with clarity and purpose from developers to decision makers. As a Marketing Associate, you won't just be watching from the sidelines; you will be hands‑on from day one, collaborating with cross‑functional teams to translate complex technical innovations into compelling market value. Location: This role will be based remote globally.

• GTM Support: Contribute to go-to-market planning and execution.
• Storytelling: Draft and edit compelling messaging and positioning that highlights business value for diverse target audiences.
• Campaign Coordination: Assist in developing campaign plans and content dissemination strategies to ensure our message reaches the right people.
• Cross‑Functional Collaboration: Partner with other demand generation and digital teams to help optimize marketing funnels and track campaign performance.
• Event & Social Support: Work with the wider marketing team to coordinate webinars, events, and social media promotions.
• Tech Curiosity: A genuine passion for technology and a desire to learn about open source.
• Analytical Thinking: An ability to break down complex issues and translate them into clear, actionable recommendations.
• Collaboration: Strong interpersonal skills with the ability to build relationships within a fast‑paced, cross‑functional environment.
• Communication: Excellent verbal and written communication skills; you enjoy storytelling and creating impactful content.
• Proactive Mindset: A self‑starter who can prioritize tasks effectively and meet deadlines in a dynamic setting.
• Foundational Knowledge: A basic understanding of marketing principles or go‑to‑market strategies (via your degree, internships, or personal projects).
• Growth Mindset: Someone who is eager to learn, open to feedback, and not afraid to take on new challenges.

About The Role

Canonical is a leading provider of open_source software and operating systems to the global enterprise and technology markets. Our platform, Ubuntu, is very widely used in breakthrough enterprise initiatives such as public cloud, data science, AI, engineering innovation, and IoT. Our customers include the world's leading public cloud and silicon providers, and industry leaders in many sectors. The company is a pioneer of global distributed collaboration, with 1200+ colleagues in 75+ countries and very few office-based roles. Teams meet two to four times yearly in person, in interesting locations around the world, to align on strategy and execution. The company is founder‑led, profitable, and growing. Open Role: Marketing Associate Marketers at Canonical are brand stewards and demand creators. They transform complex open‑source technology into messages, stories and strategies that shape the market understanding of our vision. Some focus on differentiated product and portfolio positioning; others specialize in account‑based engagement, partner and alliance messaging, or product‑led growth. Whatever their specialization, each marketer works as part of a cross‑functional unit, contributing campaigns and insights that help the company learn and grow faster. We have a bias for action, focus efforts on the most impactful activities and take ownership of our results. We work across long buying cycles, balance storytelling with data, design experiments, track outcomes, and iterate rapidly to find what works. Marketers at Canonical don't just promote open source; they amplify it, ensuring our innovations reach the right people, at the right time, with clarity and purpose from developers to decision makers. As a Marketing Associate, you won't just be watching from the sidelines; you will be hands‑on from day one, collaborating with cross‑functional teams to translate complex technical innovations into compelling market value. Location: This role will be based remote globally.

• GTM Support: Contribute to go‑to‑market planning and execution.
• Storytelling: Draft and edit compelling messaging and positioning that highlights business value for diverse target audiences.
• Campaign Coordination: Assist in developing campaign plans and content dissemination strategies to ensure our message reaches the right people.
• Cross‑Functional Collaboration: Partner with other demand generation and digital teams to help optimize marketing funnels and track campaign performance.
• Event & Social Support: Work with the wider marketing team to coordinate webinars, events, and social media promotions.
• Tech Curiosity: A genuine passion for technology and a desire to learn about open source.
• Analytical Thinking: An ability to break down complex issues and translate them into clear, actionable recommendations.
• Collaboration: Strong interpersonal skills with the ability to build relationships within a fast‑paced, cross‑functional environment.
• Communication: Excellent verbal and written communication skills; you enjoy storytelling and creating impactful content.
• Proactive Mindset: A self‑starter who can prioritize tasks effectively and meet deadlines in a dynamic setting.
• Foundational Knowledge: A basic understanding of marketing principles or go‑to‑market strategies (via your degree, internships, or personal projects).
• Growth Mindset: Someone who is eager to learn, open to feedback, and not afraid to take on new challenges.

About The Role

Canonical is a leading provider of open_source software and operating systems to the global enterprise and technology markets. Our platform, Ubuntu, is very widely used in breakthrough enterprise initiatives such as public cloud, data science, AI, engineering innovation, and IoT. Our customers include the world's leading public cloud and silicon providers, and industry leaders in many sectors. The company is a pioneer of global distributed collaboration, with 1200+ colleagues in 75+ countries and very few office‑based roles. Teams meet two to four times yearly in person, in interesting locations around the world, to align on strategy and execution. The company is founder‑led, profitable, and growing. Open Role: Marketing Associate Marketers at Canonical are brand stewards and demand creators. They transform complex open‑source technology into messages, stories and strategies that shape the market understanding of our vision. Some focus on differentiated product and portfolio positioning; others specialize in account‑based engagement, partner and alliance messaging, or product‑led growth. Whatever their specialization, each marketer works as part of a cross‑functional unit, contributing campaigns and insights that help the company learn and grow faster. We have a bias for action, focus efforts on the most impactful activities and take ownership of our results. We work across long buying cycles, balance storytelling with data, design experiments, track outcomes, and iterate rapidly to find what works. Marketers at Canonical don't just promote open source; they amplify it, ensuring our innovations reach the right people, at the right time, with clarity and purpose from developers to decision makers. As a Marketing Associate, you won't just be watching from the sidelines; you will be hands‑on from day one, collaborating with cross‑functional teams to translate complex technical innovations into compelling market value. Location: This role will be based remote globally.

• GTM Support: Contribute to go‑to‑market planning and execution.
• Storytelling: Draft and edit compelling messaging and positioning that highlights business value for diverse target audiences.
• Campaign Coordination: Assist in developing campaign plans and content dissemination strategies to ensure our message reaches the right people.
• Cross‑Functional Collaboration: Partner with other demand generation and digital teams to help optimize marketing funnels and track campaign performance.
• Event & Social Support: Work with the wider marketing team to coordinate webinars, events, and social media promotions.
• Tech Curiosity: A genuine passion for technology and a desire to learn about open source.
• Analytical Thinking: An ability to break down complex issues and translate them into clear, actionable recommendations.
• Collaboration: Strong interpersonal skills with the ability to build relationships within a fast‑paced, cross‑functional environment.
• Communication: Excellent verbal and written communication skills; you enjoy storytelling and creating impactful content.
• Proactive Mindset: A self‑starter who can prioritize tasks effectively and meet deadlines in a dynamic setting.
• Foundational Knowledge: A basic understanding of marketing principles or go‑to‑market strategies (via your degree, internships, or personal projects).
• Growth Mindset: Someone who is eager to learn, open to feedback, and not afraid to take on new challenges.

Skills

Marketing & Sales