Marketing Associate

BD; Tempe (AZ); On-site; USD 60,000 - 80,000; Full time

Job summary

BD is seeking an entry/mid-level Product Marketing professional in Tempe, AZ to support upstream marketing and new product development initiatives. You will leverage market insights, analytics, and cross-functional collaboration to shape product strategy and drive growth.

You will partner with sales and commercial teams to translate customer insights into effective go-to-market strategies and business recommendations, while assisting in ad campaigns and events to meet revenue targets.

Qualifications

• Bachelor's degree required.
• Professional experience collaborating with cross functional teams through internships, academic projects, or early career roles.
• Strong analytical, problem-solving, and strategic thinking skills.
• Strong communication skills with the ability to build relationships and work effectively in a collaborative environment.
• Ability to translate complex information into clear, compelling messages for diverse audiences.
• Excellent attention to detail with the ability to manage timelines and follow through on deliverables.
• Ability to work in office at least 4 days a week.

Responsibilities

• Supports marketing plans and upstream projects including execution; evaluates effectiveness and makes adjustments.
• Take an active role on product development teams.
• Identify and communicate market trends to division management and cross-functional team.
• Contribute to forecasting by using robust market models and analytics.
• Identify and communicate market trends to leadership and cross-functional team.
• Contribute to comprehensive product marketing plans including strategic and technical components to meet revenue and margin targets.
• Researches new trends and technologies related to business unit’s industry; recommends innovative ideas to increase competitive advantage.
• Works closely with sales, customer service and other internal departments to ensure effective communication and support of marketing initiatives.
• Assists in the development of advertising campaigns and promotional materials including print ads, brochures, direct mailings, email, web pages, etc.
• Attends conferences and trade shows as required; maintains awareness of changes in industry practices and technology.
• Assists in planning and executing special events such as meetings, training sessions, trade shows and receptions.

Skills

Analytical thinking

Cross-functional collaboration

Communication skills

Problem solving

Time management

Education

Bachelor's degree

Job description

We Are The People Who Give Possibilities Purpose

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

Job Description

BD Interventional (BDI) focus on leading innovation and life-enhancing devices in the field of surgical, endovascular, urological and critical care interventions aiming at advancing the treatment of high burden diseases and enabling surgical and interventional procedures.

Our Peripheral Intervention (PI) business unit offers a comprehensive range of medical products, devices and services for the treatment of peripheral arterial and venous disease, cancer detection, and end-stage renal disease and maintenance.

About The Role

This role supports upstream marketing and new product development initiatives by leveraging market insights, analytics, and cross functional collaboration to help shape product strategy and drive business growth. The position also partners closely with sales and commercial teams on select downstream marketing activities, helping translate customer and market insights into effective go to market strategies and business recommendations.

Job Duties

• Supports marketing plans and upstream projects including execution; evaluates effectiveness and makes adjustments as needed.
• Take an active role on product development teams
• Identify and communicate market trends to division management and cross-functional team
• Contribute to forecasting by using robust market models and analytics
• Identify and communicate market trends to leadership and cross-functional team
• Contribute to comprehensive product marketing plans including strategic and technical components in order to meet revenue and margin targets
• Researches new trends and technologies related to business unit’s industry; recommends innovative ideas to increase competitive advantage.
• Works closely with sales, customer service and other internal departments to ensure effective communication and support of marketing initiatives.
• Assists in the development of advertising campaigns and promotional materials including print ads, brochures, direct mailings, email, web pages, etc.
• Attends conferences and trade shows as required; maintains awareness of changes in industry practices and technology.
• Assists in planning and executing special events such as meetings, training sessions, trade shows and receptions.

Required Education And Experience

• Bachelor's degree required
• Professional experience collaborating with cross functional teams through internships, academic projects, or early career roles.
• Strong analytical, problem-solving, and strategic thinking skills.
• Strong communication skills with the ability to build relationships and work effectively in a collaborative environment.
• Ability to translate complex information into clear, compelling messages for diverse audiences.
• Excellent attention to detail with the ability to manage timelines and follow through on deliverables.
• Ability to work in office at least 4 days a week

Preferred Qualifications

• Experience developing and implementing successful marketing campaigns

At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.

For certain roles at BD, employment is contingent upon the Company’s receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.

Why Join Us?

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you’ll discover a culture in which you can learn, grow and thrive.

We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success.

Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.

Primary Work Location

USA AZ - Tempe Headquarters