Marketing Associate

7111 Bard Peripheral Vascular, Inc.; Tempe (AZ); Presencial; USD 50.000 - 80.000; Jornada completa

Descripción de la vacante

Becton, Dickinson and Company in Tempe, AZ is seeking an upcoming or recent graduate to support upstream marketing and new product development initiatives. The role leverages market insights, analytics, and cross-functional collaboration to shape product strategy and drive business growth.

You will work closely with sales and commercial teams on downstream marketing activities, translating customer insights into effective go-to-market strategies and business recommendations.

Formación

• Bachelor's degree required.
• Experience collaborating with cross functional teams.
• Strong analytical and strategic thinking skills.
• Excellent communication and relationship-building abilities.

Responsabilidades

• Supports marketing plans and upstream projects, and evaluates effectiveness.
• Participates in product development teams.
• Identifies market trends and communicates to leadership.
• Contributes to forecasting with market models and analytics.
• Develops comprehensive product marketing plans to meet revenue targets.
• Researches trends and technologies to increase competitive advantage.
• Collaborates with sales, customer service and internal teams.
• Assists in developing advertising campaigns and promotional materials.
• Attends conferences and trade shows as required.
• Plans and executes meetings, training sessions, and events.

Conocimientos

Analytical thinking

Cross-functional collaboration

Strategic thinking

Communication skills

Educación

Bachelor's degree

Descripción del empleo

Job Description

BD Interventional (BDI) focus on leading innovation and life-enhancing devices in the field of surgical, endovascular, urological and critical care interventions aiming at advancing the treatment of high burden diseases and enabling surgical and interventional procedures.

Our Peripheral Intervention (PI) business unit offers a comprehensive range of medical products, devices and services for the treatment of peripheral arterial and venous disease, cancer detection, and end-stage renal disease and maintenance.

About the role

This role supports upstream marketing and new product development initiatives by leveraging market insights, analytics, and cross functional collaboration to help shape product strategy and drive business growth. The position also partners closely with sales and commercial teams on select downstream marketing activities, helping translate customer and market insights into effective go to market strategies and business recommendations.

Job Duties

• Supports marketing plans and upstream projects including execution; evaluates effectiveness and makes adjustments as needed.
• Take an active role on product development teams.
• Identify and communicate market trends to division management and cross-functional team.
• Contribute to forecasting by using robust market models and analytics.
• Identify and communicate market trends to leadership and cross-functional team.
• Contribute to comprehensive product marketing plans including strategic and technical components in order to meet revenue and margin targets.
• Researches new trends and technologies related to business unit’s industry; recommends innovative ideas to increase competitive advantage.
• Works closely with sales, customer service and other internal departments to ensure effective communication and support of marketing initiatives.
• Assists in the development of advertising campaigns and promotional materials including print ads, brochures, direct mailings, email, web pages, etc.
• Attends conferences and trade shows as required; maintains awareness of changes in industry practices and technology.
• Assists in planning and executing special events such as meetings, training sessions, trade shows and receptions.

Required Education and Experience

• Bachelor's degree required.
• Professional experience collaborating with cross functional teams through internships, academic projects, or early career roles.
• Strong analytical, problem-solving, and strategic thinking skills.
• Strong communication skills with the ability to build relationships and work effectively in a collaborative environment.
• Ability to translate complex information into clear, compelling messages for diverse audiences.
• Excellent attention to detail with the ability to manage timelines and follow through on deliverables.
• Ability to work in office at least 4 days a week.

Preferred Qualifications

• Experience developing and implementing successful marketing campaigns.

Workplace and Availability

At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.

For certain roles at BD, employment is contingent upon the Company’s receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and/or required. Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.

Work Locations

Primary Work Location: USA AZ - Tempe Headquarters.

Additional Locations Work Shift We are the #MakersofPossible Working together, we make products that patients, families and their healthcare professionals rely on. We do this because we are committed to advancing the world of health™. But it takes the imagination and passion of all of us at BD, from manufacturing to marketing, to look at the impossible and find solutions that turn dreams into possibilities with real-life health benefits for people today, tomorrow and beyond. We make this happen, together. We are the makers of possible.

Why Join Us?

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you’ll discover a culture in which you can learn, grow and thrive. We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face-to-face collaboration supports your learning, your progress, and your success.

To learn more about BD visit https://bd.com/careers.

Equal Opportunity Employer

Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.

Becton, Dickinson and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally-protected characteristics.