Group Product Marketer, Global Downstream

Becton, Dickinson and Company (BD); Irvine (CA); Presencial; USD 146.000 - 234.000; Jornada completa

Descripción de la vacante

Becton, Dickinson and Company (BD) in Irvine, CA is seeking a Group Product Manager to lead customer-centric marketing programs that accelerate product adoption and growth for Advanced Patient Monitoring. You will partner with regional teams, translate insights into impactful programs, and guide agencies to deliver measurable results.

The role requires strategic vision and executional excellence, with ability to manage multiple launches, budgets, and cross-functional collaboration.

Formación

• Proven project management experience across complex marketing programs.
• Experience in sales, marketing, or healthcare industry required.
• Excellent documentation and communication skills with strong interpersonal abilities.
• Deep understanding of marketing concepts, principles, and market research.
• Ability to forecast product lines based on market trends and competition.
• Strong knowledge of pricing dynamics and market share.
• Proficiency in Microsoft Office Suite.
• Clinical knowledge related to our products and care environments.
• Attention to detail and ability to manage multiple priorities.

Responsabilidades

• Develop and lead execution of marketing plans for major launches or programs.
• Build relationships with key opinion leaders to inform engagement plans.
• Develop regional marketing messages considering literature, competition, and regulatory needs.
• Develop programs supporting field and commercialization strategies for major initiatives.
• Lead projects for Congress Management process.
• Coordinate marketing collateral and labeling through legal/regulatory processes with cross-functional teams.
• Oversee Salesforce readiness and product messaging training with regional partners.
• Build clinical and economic evidence to support regional value proposition.
• Manage budgets related to product lines, campaigns, and projects.
• Analyze clinical and market data to assess regional impact of launches.
• Drive major process or corporate initiatives adding value to marketing.

Conocimientos

Project management

Sales experience

Marketing experience

Communication

Marketing concepts

Market research

Forecasting

Pricing & market share

MS Office

Clinical knowledge

Attention to detail

Stakeholder management

Prioritization

Leadership

Consulting

Compliance

Educación

Bachelor's or Master's in related field

Descripción del empleo

We are the people who give possibilities purpose

BD is one of the largest global medical technology companies in the world. Advancing the world of health™ is our Purpose, and it’s no small feat. It takes the imagination and passion of all of us—from design and engineering to the manufacturing and marketing of our billions of MedTech products per year—to look at the impossible and find transformative solutions that turn dreams into possibilities.

Job Description

Position Summary

We are seeking a Group Product Manager to identify customer-centric, high-value marketing programs that drive accelerated product adoption and growth. They will work closely with regional partners to achieve success. This role will focus on solutions within the Advanced Patient Monitoring portfolio.

The ideal candidate brings both strategic vision and executional excellence—able to translate insights into impactful programs, lead agencies with confidence, and clearly demonstrate results.

Key Responsibilities

• Develop and lead in the execution of comprehensive marketing plans including strategies and tactics for multiple major product launches or programs and initiatives


• Build relationships with key opinion leaders (KOL) to help inform customer engagement plans and understand current market environment and competition


• Develop marketing messages based on regional strategies, knowledge of current literature, current competitive environment, and regulatory/legal requirements for multiple major product launches or programs and initiatives


• Develop programs that support the field and commercialization strategies for multiple major initiatives


• Lead major projects for the Congress Management process


• Drive marketing collateral/labeling through all relevant legal and regulatory approval processes through collaboration with relevant cross‑functional stakeholders for multiple major product launches or programs and initiatives


• Lead the execution of a multiple major programs and initiatives in collaboration with regional partners as appropriate including Salesforce readiness (e.g., training on product, messaging, and competition)


• Define and build a body of clinical and economic evidence that supports the regional value proposition


• Manage budgets related to product line, campaigns and projects


• Analyze clinical and market data to assess regional impact of potential product launches


• Lead significant process or corporate initiatives that impact and bring value to the marketing organization


• Other Incidental Duties

Required Skills

• Proven successful project management skills


• Experience working in sales, marketing, or healthcare industry required


• Excellent documentation and communication skills and interpersonal relationship skills including negotiating and relationship management skills with ability to drive achievement of objectives


• Expert understanding of related aspects of marketing concepts and principles


• Extensive understanding of market research designs, and demonstrates an in-depth understanding of commercial goals behind research


• Ability to forecast product lines for short-term and long-term accuracy based on market development, sales trends, competition and changing market dynamics.


• Ability to assess and understand market share, pricing, ASPs, competitive dynamics


• Proven expertise in Microsoft Office Suite


• Possess strong clinical knowledge, experience and knowledge of the clinical areas where our products are used or intended to be used, understand the purchasing process and challenges for product adoption in complex healthcare networks


• Strict attention to detail


• Ability to interact professionally with all organizational levels and proactively elevate issues to appropriate levels of management in the organization


• Ability to manage competing priorities in a fast‑paced environment


• Represents leadership on projects within a specific working closely with cross‑functional team, marketing peers and leaders and managing needs and messaging to upper management


• Consult in project setting within specific marketing area


• Adhere to all company rules and requirements (e.g., pandemic protocols, Environmental Health & Safety rules) and take adequate control measures in preventing injuries to themselves and others as well as to the protection of environment and prevention of pollution under their span of influence/control

Education requirements

• Bachelor's Degree in related field with 10 years of experience or Master's Degree or equivalent in a related field with 8 years of experience

At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem‑solving, which are essential in the fast‑paced healthcare industry. For most roles, we require a minimum of 4 days of in‑office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work‑life balance. Remote or field‑based positions will have different workplace arrangements which will be indicated in the job posting.

For certain roles at BD, employment is contingent upon the Company’s receipt of sufficient proof that you are fully vaccinated against COVID‑19. In some locations, testing for COVID‑19 may be available and/or required. Consistent with BD’s Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.

Primary Work Location

USA CA - Irvine Laguna Canyon

Additional Locations

Work Shift

At BD, we reward, support and develop our associates through our comprehensive Total Rewards program. We are committed to attracting and retaining high quality talent by providing reward and recognition opportunities that promote a performance‑based culture, as well as a competitive package of compensation and benefits programs.

Benefits may include:

Health & Well‑being: Medical, dental, vision, health savings and flexible spending accounts, life and disability insurance, wellness resources, mental health support, and disease management programs.

Retirement & Financial Well‑being: 401(k), deferred compensation programs, financial counseling, DailyPay, and educational savings resources.

Work‑Life Balance & Family Support: Paid time off, company holidays, educational assistance, parental leave, adoption assistance, backup care, caregiving support, employee assistance programs, commuter benefits, pet insurance, legal services, and associate discount programs.

Leave Programs: Bereavement, military, personal, family and medical leave, and jury duty leave.

Additional details regarding benefits and well‑being programs can be found in Our Commitment to You .

Our salary or hourly rate ranges reward associates fairly and competitively. We regularly review these ranges and factors, such as location, contribute to the range displayed

Our pay is based on the role and the necessary skills and education to perform it successfully. The salary or hourly rate offered is determined by the role's specific requirements, including any applicable step rate pay system at the work location. Salary or hourly pay ranges are influenced by labor laws and Collective Bargaining Agreement (CBA) requirements applicable to the work location which may also affect the workplace arrangement of the role.

Salary Range Information
$146,000.00 - $233,600.00 USD Annual

Why Join Us?

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of healthcare. At BD, you’ll discover a culture in which you can learn, grow and thrive.

We believe that when people connect in person, we learn faster, collaborate more deeply, and build a stronger culture. Join us and enjoy a culture where face‑to‑face collaboration supports your learning, your progress, and your success.

To learn more about BD visit https://bd.com/careers .

Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally protected characteristics.