Marketing Associate

Raydar; New York (NY); On-site; USD 70,000 - 120,000; Full time

Job summary

Raydar is seeking a founding marketer to shape the brand and own organic social and content. You will collaborate directly with the founders, lead TikTok, Instagram, X and LinkedIn accounts, and craft messaging around our privacy-first, sustainable infrastructure.

You will grow the student ambassador program from a campus pilot to a scalable network, plan in-person events, design brand assets, and move fast using AI tools to increase reach and community engagement.

Qualifications

• 1–3 years of marketing or content creation experience.
• Proven ability in organic social, content, and brand-building with measurable results.
• Strong on-camera presence and energy for brand face.
• Experience running in-person community events is a plus.
• Ability to leverage AI tools to speed up content and growth.

Responsibilities

• Own the in-house organic social presence on TikTok, Instagram, X and LinkedIn, creating high-quality content that highlights our privacy-first approach and sustainable infrastructure.
• Lead the student ambassador program from a campus pilot to a scalable program with real engagement.
• Plan and run in-person community events and activations to welcome attendees.
• Collaborate with the founders on brand, messaging, and positioning, including brand redesigns and product launches.
• Design and ship brand assets, merch and campaign creative with strong taste.
• Use AI tools and performance data to move fast, track results, and grow reach and community.

Skills

Organic social

Content creation

Brand building

Event planning

On-camera presence

Growth metrics

Tools

Figma

Claude Code

Codex

Video editing

AI productivity tools

Job description

Our client is a privacy-first consumer AI assistant built around people and the planet. In its first 8 months it grew to 5M+ users and 500K+ daily actives, and it is bootstrapped and already profitable. It never trains on user chats, runs on efficient open-source models, and is powered by sustainable infrastructure. The small, fast-moving team is based in New York City.

The role

As the founding marketer, you will be a face of the brand. You will own organic social and content, build community programs and live events, and shape brand and messaging directly with the founders.

What you'll do

• Own the in-house organic social presence on TikTok, Instagram, X and LinkedIn, creating polished, high-quality content that tells the story behind the product's sustainable infrastructure and privacy-first approach.
• Take over the student ambassador program and grow it from a single-campus pilot into a scalable campus program with real engagement.
• Plan and run in-person community events and activations, and make every attendee feel welcome.
• Work closely with the founders on brand, messaging and positioning, including an ongoing full brand redesign and launches for new products and features.
• Design and ship brand assets, merch and campaign creative that show strong taste.
• Use AI tools (for example Claude Code or Codex) and performance data to move fast, track results, and keep growing reach, engagement and community.

What we're looking for

• 1 to 3 years of experience in marketing or content creation. Taste, initiative and speed matter more than years.
• Strong experience in organic social, content and brand building, with proof that your content performs, such as viral posts, a personal brand with 10K+ followers on TikTok or Instagram, or club or company accounts you have grown.
• High energy and charisma, and comfort on camera as a face of the brand.
• At home running in-person community events.
• Able to make yourself much more productive with AI tools.
• Authorized to work in the US without visa sponsorship (US citizens and Green Card holders).
• Figma or design skills.
• A personal website showing off your brand or design work.
• An active presence on X.
• A real interest in sustainability and tech startups.

Tools: TikTok, Instagram, X, LinkedIn, Figma, Claude Code, Codex, AI content and productivity tools, video production and editing.