Marketing Associate

Stryker Corporation; Remote; Confidential; Full time

Job summary

A leading admissions consulting firm is seeking a Marketing Associate to drive market research and audience analysis. This role involves the development of marketing strategies targeting Mandarin-speaking audiences and managing social media across various platforms. The ideal candidate holds a Master’s degree and is proficient in graphic design, video editing, and social media management. Candidates must be fluent in Mandarin and comfortable working remotely. Competitive compensation is offered.

Qualifications

• Proficient in social media management across Mandarin and English platforms.
• Experience with video editing and graphic design tools.
• Strong understanding of marketing strategy including market research and audience analysis.
• Fluent in reading, writing and speaking Mandarin, Chinese.

Responsibilities

• Conduct market research and audience analysis.
• Develop marketing strategies and manage social media.
• Create and design marketing materials.
• Generate leads and conversions through outreach efforts.

Skills

Social media management

Video editing

Graphic design

Market research

Audience analysis

Fluency in Mandarin

Education

Master’s degree in Communications, Media Science, Marketing or related field

Tools

Premiere Pro

Adobe InDesign

Adobe Illustrator

Adobe Photoshop

Job description

EqualApp LLC dba AcceptU seeks Marketing Associate (Wellesley MA & able to telecommute from any location within the US) Duties: Conduct Market Research and Audience Analysis by evaluating demographics, identifying market segmentation, analyzing marketing and advertising campaigns, and developing marketing strategies for the company’s comprehensive admissions consulting services helping students navigate the U.S. college admissions process. Market the company’s services through targeted digital strategies including social media, content creation and community outreach on relevant platforms with a particular focus on marketing to Chinese Mandarin speaking audiences. Create and design marketing materials including video editing and graphic design using Premiere Pro, Adobe InDesign, Adobe Illustrator, Adobe Autoshop. Manage social media across Mandarin and English platforms such as WeChat, Weibo, Xiaohongshu, Instagram, LinkedIn. Communicate with prospective clients in Chinese Mandarin to ensure families understand our offerings and feel confident in the admissions process. Develop strategic partnerships with schools, education influencers, and community organizations to expand brand awareness and attract new clients. Generate leads and conversions through outreach efforts, webinars, and targeted marketing campaigns with the aim of enabling more students to realize their higher education goals. Analyze sales data and provide analysis to the marketing team. Use analysis of sales data to organize and initiate sales outreach. Provide insights on product potentials to increase profitability. Research and analyze competitors and customers.

Required: Master’s degree in Communications, Media Science, Marketing or related field.

Must have knowledge in the following areas as evidenced by completion of graduate coursework or credit earning internships:

Social media management across Mandarin and English platforms (WeChat, Weibo, Xiaohongshu, Instagram).
Video editing and graphic design tools Premiere Pro, Adobe InDesign, Adobe Illustrator, Adobe Photoshop.
Marketing strategy including market research and audience analysis.

Must be fluent in reading, writing and speaking Mandarin, Chinese. Able to telecommute from any location within the US. Submit resumes via email to [e-mail], must reference position when applying.