Marketing Assistant II

Alsip-Merrionette Park Public Library District; Zion (IL); Hybrid; USD 21,000 - 30,000; Part time

Job summary

Zion-Benton Public Library District is seeking a part-time Marketing Assistant to manage the library's marketing and social media presence. You will collaborate with staff to design and publish content, create campaigns, and track engagement to support community programs.

The role requires a portfolio and comfort with various digital tools, with evenings and weekends as needed for events and promotions.

Qualifications

• Associates degree in digital mediacreation, communications, or similar fieldrequired; bachelor’s degreeor equivalent combination of education and experience preferred
• Fluency in social media platformsincludingfamiliaritywithlocal influencers
• Working knowledge ofCanva,MicrosoftOffice products, the Internet andemail;background in computernetwork experience in a Microsoft Windows environment; knowledge of desktop security policies,

Responsibilities

• Oversees content strategy and maintenance for the library's website and social media accounts.
• Proficient in graphic design software.
• Ability to communicate effectively orally and in writing.
• Ability to establish and maintain effective working relationships with staff and public.

Skills

Social media fluency

Communication

Under pressure

Spanish (desirable)

Education

Associates degree in digital media creation/communications

Bachelor’s degree preferred

Tools

Canva

Microsoft Office

Internet

Email

Job description

Reports to: Library Director

Schedule: 21 hours per week;Schedule is flexible, but requires evenings and weekends as needed to support and capture library programs, events and outreach endeavors.

Wage: The salary range for this position is $20,507.76 to $30,182.88 annually or ($18.78 to $27.64per hour), depending on qualificationsand in accordance with internal equity.

Jobs Supervised: None –may train and oversee department volunteers; may assist in supervising support functions for shift

Job Summary: Responsible formanaging andcoordinatingthelibrary's marketing andinfluencing campaigns underthe supervision of the Library Director, with latitude for independent judgment and decision making. Coordinates with other public services staff in thedesign and implementation of the library'scommunitypresence,social mediacontentand marketing. The person in this position is a team player that has a passion for libraries,marketing,popular media,technology, and the people who use them.The Marketing Assistantkeeps abreastoftechnologytrends and enjoys connectingwith others who share those interests.

Nature and Scope of Position

The Zion-Benton Public Library is looking for a creative and energetic Marketing Assistant. Join our engaged, enthusiastic staff as we start a renovation project, showcase our resources, and spread library love far and wide. The person in this position is a team player that has a passion for libraries, marketing, popular media, technology, and the people who use them. Please be prepared to show a portfolio of your work.

• Oversees content strategy and maintenance for the library's website and social media accounts.
• Proficient in graphic design software.
• Ability to communicate effectively orally and in writing.
• Ability to establish and maintain effective working relationships with staff and public.

Duties and Responsibilities:

• Collaborates withlibrary staff from all departments, especially graphic artistto plan,manage, coordinate,write,designconcept,proofread, and editalllibrary publications, includingflyers,postersandpromotional/outreachmaterials
• Responsible fortimely,accuratepublication of the monthly, weekly, and special editionenewsletters; Zion Quarterly Submissions (City and Township); bi-monthlymailer;other messaging as needed.
• Responsible forthe voice,contentand direction ofsocial media, includingresponses to reviews, communitycommentsand webpage.
• Collaborates with library staff from all departmentsto create andmaintainaconsistent, professional, andwelcoming environment for library users in person and online,including theLibrarycatalog
• Designs and analyzes surveys for library users and community feedback
• Uses statistics, census, and other data to better understand theneeds andwants of different segments of thecommunity to better inform servicesand marketing of services
• Coordinates with library staff in the creationand lookof the library’s social media content and marketing, and other online tools
• Generates content and responds tolibrary social media accounts
• Creates andmaintainsa workflow for library staff to review, approve andfinalizemarketing efforts using theLibrary’swritten style-guide
• Works with graphic artistindesigning,maintainingand sharingthe library’s style guide
• Mayassistcommunity partnerswith marketingexpertise
• Promotes the library district through outreach and by usingbestmarketingpractices
• Analyzes statistical reportsconsistentlyto capture usage and interactionsin a timely manner
• Participates in staff, department, and other professional (system, consortium, and community) meetings related to job responsibilities, asrelevant
• Active participant in the library programming team,maintainsawareness of and promotes library programs, including the calendar of events
• Uses design thinking principles to test concepts and ideas
• Identifiescommunityeventsandcoordinates library message for the event
• Perform other duties as assigned.

Contacts:Patrons, volunteers, other department personnel, and peers at other organizations

Working Conditions:Normal office conditions

Physical Demands:

• Requires full range of motion, including standing, sitting, or walking for extended periods
• Must be able to hear,comprehend, and respond to the library user both in person and in telephone conversations
• Must have visual ability to see computer screen, read call numbers, and bar codes on library materials
• Requires bending, stooping, and reaching to retrieve library materials
• Must be able to move a two-sided book cart loaded with books and other library materials
• Must have dexterity and eye-hand coordination to move materials or operate automated equipment
• Must be able to lift boxes of books, paper, or other items

Education, Experience, and Skills Required for Entry into the Job:

• Associates degree in digital mediacreation, communications, or similar fieldrequired; bachelor’s degreeor equivalent combination of education and experience preferred
• Fluency in social media platformsincludingfamiliaritywithlocal influencers
• Working knowledge ofCanva,MicrosoftOffice products, the Internet andemail;background in computernetwork experience in a Microsoft Windows environment; knowledge of desktop security policies,
• Highly developedwritten and oral communication skills
• Ability to work under pressure and meet deadlines
• Abilityand desiretorepresentthe library oncommunitytask forces and committees and at community and professional events
• Ability to show initiative and solve problems
• Ability towork independently, to set priorities, adapt as needed, and see projects through to completion
• Spanish speaking, reading, and writing skills are desired

Special Requirements

• Access to reliable transportation to work at the library and offsite as needed
• Some local, regional, and occasional national travel is required of this position
• Schedule will include evenings and weekends

General Requirements for all library employees:

• Commitment to providing uniformly gracious and friendly service to all people
• Ability to establish and maintain harmonious working relationships
• Commitment to the library’s mission and goals
• Ability to read, write, and speak English
• Ability to give and receive instructions in English
• Alpha-numeric recognition skill
• Ability to exercise good judgment
• Ability to use basic office equipment: telephone, fax, email
• Ability to work independently
• Ability to contribute to and lead a team
• Honest, punctual, accurate, able to maintain confidentiality
• Ability to pass a criminal background check

This is a part-time position with limited benefits, including pro-rated personal time.Schedule is flexible, but requires evenings and weekends as needed to support and capture library programs, events and outreach endeavors.The salary range for this position is $20,507.76 to $30,182.88 annually or ($18.78 to $27.64 per hour), depending on qualificationsand in accordance with internal pay equity.

Zion-Benton Public Library District is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.