Marketing Assistant

Bullitt County Public Library; Shepherdsville (KY); On-site; USD 32,000 - 52,000; Full time

Job summary

Bullitt County Public Library is seeking a Marketing Assistant to help drive the Library's Strategic Agenda through effective communications, copywriting, and content creation. You will collaborate with Library Administration, staff, vendors, and the community to ensure consistent branding and messaging across channels.

The role requires strong written and verbal communication, detail orientation, and familiarity with design fundamentals.

Qualifications

• High school diploma or equivalent; some college coursework preferred.
• Basic marketing principles and content creation cycle knowledge.
• Proficient in Word, Excel, Outlook, Publisher.
• Familiarity with email marketing, website maintenance, and social media management.
• Experience with Adobe software (Photoshop, Acrobat Pro) preferred.
• Strong written and verbal communication in English; able to work evenings/weekends.

Responsibilities

• Assist with presenting the Library to external and internal customers.
• Create accurate, meaningful copy for promotional materials and emails.
• Support routine email campaigns, tracking performance and lists.
• Contribute content for advertising materials, signage, and graphics.
• Monitor and update the library’s social media presence and website.
• Assist in marketing trend analysis and user experience studies.
• Support project coordination and outreach activities as needed.
• Provide proofreading and copyediting support.

Skills

Communication skills

Attention to detail

Organizational skills

Creativity

Team collaboration

Education

High school diploma or equivalent

Some college coursework in marketing/communications

Tools

Microsoft Office

Adobe Photoshop

Adobe Acrobat Pro

WordPress

Canva

Patron Point

Job description

Marketing Assistant

The Marketing Assistant performs a variety of tasks in support of the Library’s Strategic Agenda. The role requires active monitoring and understanding of current Library services, and involves working collaboratively with Library Administration, front-line staff, vendors, community agencies, and the general public. The position requires a flexible and collaborative working style, strong attention to detail, excellent verbal and written communication skills, familiarity with design fundamentals, and the ability to exercise good judgment and discretion when presenting the library to the public.

Department and Reporting

Department: Library Administration
Reports to: Marketing & Communications Manager

Core Values

• Integrity – We embody these values in every aspect of our operation, building personal and institutional bridges that facilitate productive, trusting relationships.
• Adaptability – We are outwardly focused, service-oriented, and staffed by continuous learners.
• Accountability – We are an interdependent team holding ourselves mutually accountable for delivering results that are relevant to our community’s needs.
• Equality – We welcome all with the same measure of respect, warmth, and acceptance.

Essential Position Functions

• Assists with positively presenting the Library to both external and internal customers.
• Makes referrals to appropriate staff in response to both internal and external queries.
• Assists the Marketing & Communications Manager with monitoring consistent branding at all locations, including following house style guides.
• Creates accurate, meaningful, and readable copy for promotional materials, including e-mail blasts, event descriptions, and print pieces.
• Assists with routine e‑mail campaigns, including performance tracking and development of segmented lists.
• Assists in the creation of additional content for advertising materials and signage, including graphics, photographs, and video content.
• Assists the Marketing & Communications Manager with monitoring and updating the library’s social media presence and website; uses the staff wiki as needed for internal information dissemination.
• Assists the Marketing & Communications Manager in monitoring community developments and marketing and library trends.
• Assists in conducting and evaluating user experience studies.
• Assists in generating and analyzing library statistical reports to improve library services.
• Performs proofreading and copyediting.
• Assists with project coordination, including tracking promotional supplies and communicating with staff regarding signage, materials, and logistics.
• Provides support outside of regularly scheduled hours as needed, including capturing media at events and attending community outreach activities.
• This job description does not necessarily reflect all aspects of the job functions.

Equity, Diversity, and Inclusion Statement

We vow our commitment to advancing the Library's embrace of equity, diversity, and inclusion. We recognize our obligation to enhance the diversity of our collections, events, services, and staff. The Library aims to embody the tenets of social responsibility so that our actions bring about an improved quality of life for our patrons, staff, and community at large.

Job Requirements

• High school diploma or equivalent required; some college coursework in marketing, communications, or related field preferred.
• Basic understanding of marketing principles and the content creation cycle, including audience targeting and goal-oriented messaging.
• Proficient in Microsoft Office (Word, Excel, Outlook, Publisher).
• Familiarity with e‑mail marketing, website maintenance, and social media management preferred.
• Experience with Adobe software (especially Photoshop and Acrobat Pro) preferred.
• Experience with or willingness to learn tools such as WordPress, Patron Point, and Canva.
• Strong written and verbal communication skills in English.
• Ability to work evening and weekend shifts as scheduled.
• Occasional availability for extended or off‑hours support (e.g., special events or deadlines).

Skills and Characteristics

• Strong organizational and administrative skills.
• Clear, professional communication – both written and verbal.
• Creative and strategic thinking with close attention to detail.
• Ability to manage multiple projects and prioritize tasks to meet deadlines.
• Comfortable working independently and as part of a team in a deadline-driven environment.
• Adaptability in shifting priorities and navigating fast-paced workflows.
• Solid understanding of visual communication, including layout, information hierarchy, color judgment, and design fundamentals.
• Familiarity with digital tools used in content creation, editing, design, and asset management.
• Technical proficiency with computers, general office equipment, and basic troubleshooting.
• Follows verbal and written instructions with accuracy and efficiency.

Physical Demands

• Regularly required to talk and hear.
• Required to stand, walk, sit, stoop, kneel; use hands to handle or feel; reach with hands and arms; lift files, open filing cabinets; lift and/or move up to 30 pounds.
• Specific vision requirements include the ability to see at close range.
• Fine hand manipulation (keyboarding).

Work Environment

• Internal office space for the majority of the schedule; uses standard office equipment such as computers, phones, photocopiers, filing cabinets, and fax machines.
• Indoor spaces at venues such as conference centers, school assembly spaces, and other outreach locations; outdoor spaces such as parks, parking lots, and other outreach locations, as assigned.
• Work activity generally involves the use of portable equipment, such as a laptop, tablet, or camera.

Work Devices

• Computers and peripherals.
• General office equipment.
• Telephones.

Bullitt County Public Library is an AA, EEO, and ADA employer.