Administrative Librarian

City of Glendale, AZ; Glendale (AZ); On-site; USD 80,000 - 105,000; Full time

Job summary

City of Glendale, AZ's library system seeks a dynamic manager of creative services to lead social media, digital communications, and campaign development. You will oversee marketing content, collaborate with library leadership, and drive outreach across platforms.

Qualifications include a Master’s in Library Science and 3+ years of professional library experience, plus strong design and analytics skills. This role requires on-site work within Glendale’s public library system.

Qualifications

• Master's Degree in Library Science from an ALA-accredited university.
• Three years of professional library experience.
• Knowledge of branding/marketing and latest advertising trends.
• Experience supervising staff and implementing administrative programs.
• Facilitates library programming and community outreach.

Responsibilities

• Develops and maintains a comprehensive social media and digital communications plan.
• Creates digital content, including live and produced videos, for internal and external use.
• Promotes library programs and services through campaigns and materials.
• Generates website, social media, and newsletter graphics.
• Collaborates with Library Leadership to ensure consistent messaging.
• Coordinates programming with Core Program Team for community outreach.
• Measures performance with web analytics and surveys; reports findings.
• Develops budgets, monitors expenditures, and supports long-range plans.

Skills

Project management

Leadership

Marketing strategy

Data analysis

Education

Master's Degree in Library Science (ALA-accredited)

Tools

InDesign

Illustrator

Photoshop

Publisher

Premiere

Canva

Power BI

Microsoft Excel

Polaris Simply Reports

Job description

Manages and supervises the library’s creative services functions from conception through completion, including promotional, advertising, and marketing campaigns, as well as other graphic design projects. Performs complex administrative and managerial functions to assist the Library’s Executive Management Team in planning, organizing, directing, or managing activities, staff, programs, or services that have system-wide impacts within the Glendale Public Library System.

1. Applies vision and technical expertise to develop, implement, and maintain a comprehensive, robust, dynamic social media and digital communications plan for the library.
2. Develops digital content, including live and produced videos, for internal and external communication and social media channels.
3. Develops materials and methods to promote and publicize programs and services.
4. Creates and updates content and graphics for the library website, social media platforms, and newsletters using a variety of graphics software.
5. Collaborates closely with the Library Leadership team and other departments to ensure consistent positioning and messaging across the library’s social media channels.
6. Execute excellent writing skills needed in developing content for social media distribution.
7. Coordinates with the Core Program Team to provide and evaluate exceptional in-person or virtual programming and educational opportunities within the library and through community outreach.
8. Manages and advises on library programming and strategic partnership activities, provides regular briefings to library leadership and staff on opportunities and emerging issues.
9. Collects, reviews, and analyzes surveys, user statistics, and other data, and prepares reports of findings by utilizing software, social media, or other surveying tools.
10. Develops marketing key performance indicators, digital road maps, strong digital media plans, digital campaigns, and/or entrepreneurial social media efforts; measures the success through web analytics tools.
11. Helps develop, monitor, and report on the library’s key performance indicators.
12. Assists in the development of long-range plans, operating policies, and procedures for the assigned program area.
13. Assists with the planning, development, and execution of library surveys and other data collection efforts; applies statistical analysis to derive insights, assess service performance, and guide decisions.
14. Manages the library's social media, marketing, and programming technologies.
15. Develops specifications and Requests for Proposals for products, resources, and services, and negotiates with vendors.
16. Writes, develops, and administers grants for the library.
17. Prepares and delivers oral and written reports for Library Executive Management, Department Director, City Council, City Management, Library Board, and other organizations.

1. Participates in the development of assigned budget; participates in the forecast of funds needed for staffing, equipment, materials, and supplies; monitors and approves expenditures; implements and adjusts.
2. Evaluates emerging technologies and provides suggestions for adoption where appropriate.
3. Provides or coordinates staff training in areas of specialization, including staff development events, and develops and records staff training modules for future accessibility by new staff or as a refresher for existing staff.
4. May serve as Library Administrator in their absence.
5. May supervise, train, motivate, and evaluate technical and professional library personnel.
6. May participate in the development and implementation of goals, objectives, and priorities for assigned division, branch, and functional area of responsibility, utilizing Balanced Scorecard principles.
7. Represents the library on local and state committees, conferences, and meetings.
8. Perform the full range of professional librarian duties as required.
9. Perform other related duties as assigned.

Master's Degree in Library Science from an American Library Association-accredited university and three (3) years of professional library experience.

Any equivalent combination of education, training, and experience that provides the required knowledge, skills, and abilities is qualifying.

Knowledge of:

• Library services, programs, and organization, including staffing and equipment
• The development of a brand and the importance of branding and/or rebranding
• The latest in advertising and marketing techniques and trends
• Creative, conceptual design skills
• Design fundamentals, i.e., page layout, typography, design, composition, and color

• Design applications and techniques for print and electronic media
• Techniques, materials,process, and equipment used in the design, development, preparation, and printing of all collateral, advertising, etc.
• ADA regulations related to marketing and social media
• Customer service principles and practices with emphasis on service delivery excellence
• Principles and practices of supervision, training, and performance evaluation
• Principles and practices of library science
• Reference sources, methods, and other information-acquisition methods
• Organizing and implementing comprehensive administrative programs
• Balanced Scorecard or other strategic planning methodologies

Skill in

• Various softwareutilizedfor the design and development of graphic art projects: InDesign, Illustrator, Photoshop, Publisher, Premiere, and Canva.
• Relevant technology and computer literacy used to pull andmaintainlibrary statistics: Power BI, Microsoft Excel, Polaris Simply Reports
• Different media formats, such as text (articles), video, images, and podcasts
• Writing headlines, engaging introductions, and program descriptions
• Statistical Analysis of data to solve problems and monitor performance

Ability to:

• Manage multiple projects and staff with a sense of urgency for all deliverables, excellent organizational skills, and attention to detail.
• Helpdeterminesolutions and overall creative vision.
• Know and measure what content works anddoesn’ton social networks.

• Provide leadership and embrace risk-taking, innovation, collaboration, and change.
• Analyze complex problems andidentifysustainable, data-driven solutions.
• Plan, coordinate, and supervise staff activities within a library division or program.
• Effectively plan, organize, and direct the work of a program area.
• Listen, communicate, and positively interact with vendors and internal and external patrons.
• Identifyemerging models, practices, and tools used by public libraries for the access and discoverability of both physical and electronic resources.
• Operate with minimum supervision and work in a team environment to build partnerships, find solutions, and make service enhancements.
• Manage projects by applying critical thinking and analytical problem-solving skills.
• Interpret library policies and procedurestoboth the public and support staff.
• Meet diverse community needs, promote the library collections and resources to the community, and continually learn, apply, and teachnew technologies.
• Develop andmonitora budget.
• Performs daily duties in a manner consistent with the library’s mission, goals, andobjectives
• Analyze community needs and demographics.
• Establishes,maintains, and fosters positive, harmonious, professional, and effective working relationships
• Contribute strategic thinking to aid the Library Executive Team in short and long-term planning.
• Develop marketing and survey techniques to promote programs and services, conduct research, compile findings, and prepare clear and concise reports.
• Development of community outreach services to promote library usage
• Effectively communicate verbally and in writing.
• Motivate, inspire, and direct a creative team.

Special Requirements Maybe requiredto work evenings, weekends, and holidays.

Success Factor Classification Level - Managerial

Reach, bend, stoop, lift, and move arms above shoulder level; lift and carry library materials. Operate a variety of standard office equipment, including a computer, laptop, and/or mobile devices, bar code reader, and copy machines, requiring continuous and repetitive arm, hand, and eye movement. Most work is performed in a library office environment, with some in community settings. Travel to/from various branch or city locations for meetings. Exposure to potentially challenging people or patron situations.