Marketing Assistant - Branding

McLanahan; Hollidaysburg (Blair County); On-site; USD 38,000 - 54,000; Full time

Job summary

McLanahan is seeking a Marketing Assistant – Branding to join our Marketing team in a hands-on role that blends design, storytelling, and collaboration. You will help shape how our company connects with customers worldwide by producing brochures, digital graphics, campaigns, and trade show assets.

The ideal candidate is early-career in marketing or graphic design with a strong eye for detail, proficiency in Adobe Creative Suite, and a passion for visual storytelling.

Qualifications

• Bachelor's degree in Marketing, Graphic Design, or related field.
• 1–3 years of marketing, graphic design, or related experience preferred.
• Proficiency in Adobe Creative Suite (InDesign, Illustrator, Photoshop) and Canva.
• Excellent organizational skills and attention to detail.
• Strong written and verbal communication; ability to collaborate across teams.

Responsibilities

• Design brochures, sales materials, and marketing collateral for the McLanahan family of brands.
• Create graphics, infographics, e-books, social media content, and website visuals for campaigns.
• Collaborate with product managers, sales leaders, and marketing teammates to develop content.
• Design trade show signage, banners, flyers, and promotional materials.
• Translate technical information from webinars, blogs, and presentations into clear visuals.
• Assist with layout of the annual report and prepare artwork for print and digital use.
• Maintain brand consistency by following guidelines and organizing assets.

Skills

Adobe Creative Suite

Content development

Branding

Communication

Education

Bachelor's degree in Marketing or Graphic Design

Tools

Adobe InDesign

Adobe Illustrator

Adobe Photoshop

Canva

Job description

Are you a creative thinker who loves turning ideas into eye-catching visuals? Do you enjoy combining design, storytelling, and collaboration to create marketing materials that make an impact? If so, we'd love to hear from you.

McLanahan is looking for a Marketing Assistant – Branding to join our Marketing team. In this role, you'll work closely with our Brand Manager and product experts to create engaging marketing materials that support our family of industry-leading brands. From brochures and trade show displays to digital graphics and promotional campaigns, you'll help shape how our company connects with customers around the world.

This is an excellent opportunity for an early-career marketing or graphic design professional who wants to grow their skills, contribute creative ideas, and gain experience across a wide range of marketing projects.

What You'll Do

As our Marketing Assistant, you'll help bring our brands to life through creative design and content development. Responsibilities include:

• Designing brochures, sales materials, and marketing collateral for the McLanahan Family of Companies.
• Creating graphics, infographics, e-books, social media content, and website visuals that support marketing campaigns.
• Collaborating with product managers, sales leaders, and marketing team members to develop engaging customer-facing content.
• Designing trade show signage, banners, flyers, and promotional materials that help showcase our products and services.
• Transforming technical information from webinars, blogs, presentations, and podcasts into clear, visually appealing marketing pieces.
• Assisting with the design and formatting of the company's annual report.
• Preparing artwork for both print and digital platforms while ensuring quality and accuracy.
• Maintaining brand consistency across all materials by following established brand guidelines.
• Organizing and managing brand assets, templates, logos, and design files.
• Supporting company initiatives across departments, including Human Resources, Safety, and Internal Communications.
• Assisting with promotional merchandise, branded giveaways, and marketing inventory management.
• Managing multiple projects at once while meeting deadlines and maintaining high-quality standards.
• Contributing ideas and supporting special projects that help drive marketing team goals.

What We're Looking For

We're looking for someone who is creative, detail-oriented, and excited to collaborate with others. The ideal candidate will have:

• A bachelor's degree in Marketing, Graphic Design, or a related field.
• One to three years of marketing, graphic design, or related experience preferred.
• Strong proficiency in Adobe Creative Suite, especially InDesign, Illustrator, and Photoshop.
• Experience using modern design tools such as Canva.
• Excellent organizational skills and attention to detail.
• Strong written and verbal communication skills.
• The ability to work effectively with a variety of teams and stakeholders.
• A self-motivated approach, with the ability to take initiative and manage projects independently.
• A passion for creative design and visual storytelling.
• The ability to balance creativity with brand standards and consistency.

Why Join McLanahan?

At McLanahan, you'll be part of a collaborative team where your creativity will have a visible impact across multiple brands and marketing channels. You'll have opportunities to build your portfolio, learn from experienced professionals, and contribute to meaningful projects that support a global organization.

If you're passionate about design, branding, and creating content that connects with audiences, we'd love to see what you can bring to our team.