Marketing Assistant

Pacific Air Forces; United States; On-site; USD 23,000 - 25,000; Full time

Job summary

Pacific Air Forces in Kadena Air Base, Okinawa, Japan, is seeking a Marketing Assistant to support the 18 FSS Marketing Department. The role focuses on developing and implementing marketing programs to increase participation and revenue for FSS activities under the Marketing Director.

You will coordinate print and digital advertising concepts, gather event information from facilities, and work with activity managers to align customer service and sales goals.

Qualifications

• Experience in developing and implementing marketing programs.
• Ability to determine effective media mix for target audiences.
• Strong communication with internal teams and external partners.

Responsibilities

• Develop and implement marketing programs for the Force Support Squadron.
• Determine best media mix including print and digital ad design concepts.
• Coordinate photographic support and advertising materials with designers and facilities.
• Develop surveys and focus groups to collect data and analyze results.
• Prepare briefings and program overviews for publication and events.
• Travel weekly to facilities for meetings and reviews of marketing materials.

Skills

Marketing

Communication

Media planning

Event coordination

Job description

About the position: This position is Non-appropriated Fund (NAF) and is located at the 18 FSS Marketing Department on Kadena Air Base, Okinawa, Japan.

Key Responsibilities

Serves as a marketing account executive and assists in developing and implementing marketing programs for the Force Support Squadron. Under the direction of the Marketing Director, assists in developing communication strategies and marketing campaigns to enhance participation and increase financial income to FSS activities by determining the most effective and efficient media mix to reach the target audiences.

Determines best media mix necessary including print and digital ad design concepts for facilities advertisements, photo shoots, video promotions, radio commercials, social media and website. Works with assigned FSS facilities to obtain information about upcoming FSS events and programs. Maintain frequent contact with activity managers to understand and anticipate needs that best support the customer service and/or sales goals of the FSS facility.

Coordinates photographic support with marketing department photographer and facilities. Makes recommendations to activity managers on the design of effective advertising and appropriate media mix. Attends major FSS events and provides constructive marketing feedback to activity managers. Using standard industry practices, computer software and/or instruments specifically developed for use with FSS, adapts or modifies research techniques for local purposes.

Develops and administers surveys and focus groups to collect data, tabulates responses, and assists in analyzing results. Assists in conducting media relations with on and off-base agencies. Prepares and presents briefings to base functions such as Newcomer's Orientation and Commander's Calls. Prepares drafts of, but not limited to, program overviews for publication in magazines, brochures, advertisements and promotional campaigns.

Prepares and presents information on weekly radio and video shows as applicable. Arranges for advertising support of FSS programs and services from Wing Public Affairs and Armed Forces Network, Okinawa. Driving to the facilities is a regular, weekly requirement for the position. The purposes is meetings and regular reviews of marketing materials. Assists graphic designers by providing design inspiration, sample layouts and selection of photos for marketing projects.

Assists commercial sponsorship and advertising coordinator as required and permitted by governing directives. Performs other related duties as assigned.

Requirements & Education

Some federal jobs allow you to substitute your education for the required experience in order to qualify. This position does not allow for education substitution in order to qualify.

Which agency is hiring for this position?

This position is with Pacific Air Forces, Department of the Air Force.

What is the salary for this position?

The posted pay range is $17 – $18/hr.

What is the application deadline?

Applications close on 2026-10-16.

Who is eligible to apply?

This position is open under the 'Public' hiring path.

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Source: USAJOBS.gov — U.S. Federal Government · Retrieved 2026-10-10 · Not affiliated with or endorsed by OPM or USAJOBS.gov