Marketing Assistant

Harbor's Edge Norfolk; Norfolk (VA); On-site; USD 40,000 - 52,000; Full time

Benefits offered by this job

Medical/Dental/Vision Insurance

PTO & Holidays

Employee Assistance Program (EAP)

Basic Life & AD&D Insurance (emply

Short-term and Long-term Insurance

403(b) Retirement Savings Plan w/ EMP.

College Tuition Reimbursement

Certification Training

Legal Resources & Identity Protection

Job summary

Harbor’s Edge is a premier CCRC in Norfolk, VA seeking a full-time Marketing Assistant to support the sales team and front-desk operations. The role involves CRM maintenance, content creation, event planning, and coordinating communications to help achieve occupancy goals while upholding the brand.

Strong organization and customer service are essential in a collaborative environment. The position requires a high school diploma or GED, 3+ years in sales support/marketing, and proficiency with CRM

Qualifications

• High school diploma or GED required; bachelor’s in Business, Marketing, or related preferred.
• Valid VA driver’s license.
• Minimum 3 years in sales support/marketing.
• Proficiency with CRM systems and Microsoft Office.
• Strong data entry, reporting, and attention to detail.
• Excellent written and verbal communication.
• Ability to manage multiple priorities in a fast-paced environment.
• Customer service-oriented with a professional demeanor.
• Event support experience preferred.
• Ability to handle confidential information discreetly.

Responsibilities

• Greet visitors and support the Marketing Office.
• Maintain CRM records and lead assignments.
• Answer inquiry calls and gather customer information.
• Maintain marketing collateral and inventory; order supplies.
• Maintain and audit resident and client records.
• Track inquiries in CRM and provide updates.
• Support planning and execution of marketing events.
• Prepare presentations for meetings.
• Create content for social media and coordinate postings.
• Support weekly stakeholder reports.
• Maintain a welcoming Marketing Office environment.
• Participate in communications and team meetings.
• Perform essential physical requirements as needed.

Skills

CRM proficiency

Microsoft Office

Communication skills

Data entry and reporting

Organizational skills

Education

High school diploma or GED

Job description

Harbor’s Edge is a premier 5-star Continuing Care Retirement Community (CCRC) located on the Elizabeth River in Norfolk, Virginia. Our community offers a full continuum of care, including Independent Living, Assisted Living, Memory Support, and Skilled Nursing services. Recognized by U.S. News & World Report as a 2025 Best Senior Living Community, Harbor’s Edge has earned top honors for Activities & Enrichment, Feels Like Home, and Food & Dining, reflecting our commitment to exceptional resident experiences and quality care. We are seeking a full-time Marketing Assistant to provide administrative and marketing support to the sales team, helping the team achieve and exceed sales and occupancy goals while consistently representing the organization’s brand. This role provides front‑desk coverage, greets and assists customers, and supports effective communication between the sales team and key stakeholders.

Key Responsibilities

• Greet customers and guests in the Marketing Office, Monday - Friday, 9:00 AM - 5:00 PM.
• Maintain Aline CRM records, including inquiries, customer data, lead assignments, and follow‑up.
• Answer inquiry calls, gather customer information, and respond to questions as directed.
• Maintain sales collateral and promotional inventory; order supplies and code invoices.
• Maintain and audit resident and client admissions files.
• Track admissions in Aline CRM and provide weekly updates.
• Maintain accurate resident and apartment inventory.
• Assist with planning and executing marketing events.
• Create and maintain departmental SOPs.
• Prepare and format presentations for marketing, resident, and board meetings.
• Complete appointment and event reminders and follow up on required admissions forms.
• Prepare content and photos for social media and coordinate event postings.
• Support weekly stakeholder reports.
• Maintain a welcoming and professional Marketing Office environment.
• Participate in marketing communications, stakeholder interactions, and team meetings.
• Perform essential physical requirements, including standing or sitting for periods of time, moving indoors and outdoors, navigating stairs, operating office equipment, bending, reaching, lifting up to 20 pounds, and distinguishing colors and spatial relationships.

Requirements

• High school diploma or GED required; bachelor’s degree in Business, Marketing, or Organizational Development preferred.
• Valid VA driver’s license with a safe and acceptable driving record required.
• Minimum of three (3) years of relevant experience, preferably in sales support and marketing.
• Proficiency with CRM systems (e.g., Aline or similar) and Microsoft Office Suite.
• Strong data entry, database management, and reporting skills with high attention to detail.
• Excellent written and verbal communication skills.
• Strong organizational and time management skills with the ability to manage multiple priorities in a fast‑paced environment.
• Customer service‑oriented with a professional, responsive approach.
• Ability to work independently and collaboratively within a team.
• Strong problem‑solving skills with a focus on process improvement and efficiency.
• Basic understanding of marketing, lead management, and sales support.
• Event coordination or support experience preferred.
• Ability to handle confidential information with discretion.

Comprehensive Benefit Package Includes

• Medical/Dental/Vision Insurance
• Paid Time Off + Six Paid Holidays
• Employee Assistance Program (EAP)
• Employer Paid - Basic Life & AD&D Insurance
• Employer Paid - Short-term and Long-term Insurance
• 403(b) Retirement Savings Plan w/ Employer Contribution
• College Tuition Reimbursement
• Employer Paid - Certification Training
• Legal Resources & Identity Protection Plan
• Benefit offerings vary according to employment status.

EEO/D/V