JOYCE THEATER FOUNDATION, INC.
POSITION: MARKETING ASSISTANT
STATUS: Full-time, exempt employee with full benefits package
REPORTS TO: Marketing Manager
SCHEDULE: Monday through Friday, 10am – 6pm with flexibility to accommodate Marketing Director’s requests to attend performances, professional development sessions, and offsite conferences.
SPECIFIC RESPONSIBILITIES:
Joyce Program Book
- Oversee all aspects of The Joyce’s program book including:
- Setting and overseeing deadlines
- Communicating with companies and Joyce staff for content
- Laying out and preparing program book file for print
- Editing for grammar, clarity, and accuracy
- Monitoring costs
- Managing approval process
- The creation of program inserts
- Communicating and coordinating with printers to order program books
- Execute all aspects of The Joyce’s program book advertisement program including:
- Communicating with advertisement purchasers
- Updating program book advertisement specifications and rates
- Creating projections for advertisement sales
- Monitoring invoice, payment, and approval processes
Social Media
- Execute the Marketing Manager’s overall social media strategy
- Posting and maintaining The Joyce’s social media accounts
- Engaging with audiences across all social media platforms
- Collaborating with coworkers, dance companies/artists, and community partners to create robust content
- Collecting information to provide performance analytics and feedback on social media platforms
- Providing analysis reports on social media performance in support of Marketing Manager’s strategy
- Conducting regular evaluation of relevant trends and ways to optimize performance
- Create content for The Joyce’s social media channels and for interdepartmental use
- Capturing onsite content during Photo Calls and scheduling necessary photo and video shoots with the companies
- Editing footage and photos for social media posting
Community Engagement and Departmental Support
- Collect pricing information from companies
- Provide support for local community partnerships as directed by Marketing Manager
- Oversee cross-promotion initiatives
- Identifying industry partners to request support of The Joyce’s programming
- Maintaining relationships with cross-promotion partners
- Executing cross-promotion offers through email and social media
- Update upper lobby rack cards on a weekly basis