Marketing Assistant

Brinlow Partners; McAllen (TX); On-site; USD 35,000 - 48,000; Full time

Job summary

Brinlow Partners, based in McAllen, TX, seeks a Marketing Assistant to support day-to-day promotional activities, coordinate campaign workflows, and help ensure that marketing goals are met efficiently and consistently. You will monitor campaign performance, resolve promotional challenges, and identify practical improvements by collaborating across departments while maintaining accurate marketing records.

This role suits someone who can see the bigger picture while keeping track of details and

Qualifications

• Experience in marketing, communications, business administration, project coordination, or team management is valuable.
• Experience supporting campaigns, managing workflows, or monitoring promotional performance is advantageous.
• Strong organizational abilities and problem-solving.

Responsibilities

• Oversee daily marketing activities and coordinate priorities across teams.
• Establish and maintain procedures that support consistent campaign workflows.
• Monitor promotional performance, review reports, and track key marketing metrics.
• Identify inefficiencies and recommend improvements to existing marketing processes.
• Coordinate resources, schedules, and workloads to support business objectives.
• Work with department leads to address campaign issues and remove bottlenecks.
• Maintain accurate marketing records, trackers, and performance documentation.
• Review progress against deadlines, targets, and agreed objectives.
• Support the planning and implementation of marketing projects.
• Communicate process updates and expectations to relevant team members.
• Help ensure internal procedures and brand guidelines are followed.
• Prepare marketing updates and recommendations for management review.

Skills

Organizational skills

Communication

Deadline management

Cross-functional collaboration

Marketing tools proficiency

Tools

Marketing tools

Office software

Spreadsheets

Job description

Full-time | Monday–Friday | 9:00am–5:30pm

Office-based | Permanent position

Strong marketing depends on people, campaigns, and creative priorities working together. We're looking for a Marketing Assistant in McAllen, TX to support day-to-day promotional activities, coordinate campaign workflows, and help ensure that marketing goals are met efficiently and consistently.

This role is suited to someone who can see the bigger picture while keeping track of the details. You'll work across different functions, monitor campaign performance, resolve promotional challenges, and identify practical ways to improve how marketing work gets done.

Key Responsibilities

• Oversee daily marketing activities and coordinate priorities across teams
• Establish and maintain procedures that support consistent campaign workflows
• Monitor promotional performance, review reports, and track key marketing metrics
• Identify inefficiencies and recommend improvements to existing marketing processes
• Coordinate resources, schedules, and workloads to support business objectives
• Work with department leads to address campaign issues and remove bottlenecks
• Maintain accurate marketing records, trackers, and performance documentation
• Review progress against deadlines, targets, and agreed objectives
• Support the planning and implementation of marketing projects
• Communicate process updates and expectations to relevant team members
• Help ensure internal procedures and brand guidelines are followed
• Prepare marketing updates and recommendations for management review

You'll need:

• Strong organizational and problem-solving skills
• Clear written and verbal communication
• The ability to coordinate multiple tasks and competing deadlines
• Confidence reviewing reports, identifying trends, and tracking performance
• Good judgment when resolving day-to-day promotional issues
• The ability to collaborate across departments and support team accountability
• Proficiency with standard office software, spreadsheets, and marketing tools
• A practical approach to process improvement and decision-making

Previous experience in marketing, communications, business administration, project coordination, or team management is valuable. Experience supporting campaigns, managing workflows, or monitoring promotional performance is an advantage.

Working Week

Monday to Friday

9:00am–5:30pm

Full-time, permanent

Office-based in McAllen, TX

If you're looking for a Marketing Assistant position in McAllen, TX where you can take ownership of campaign processes, support team performance, and contribute to marketing improvements, please submit your current resume for consideration.

We are an equal opportunity employer and consider qualified applicants in accordance with applicable law.