Marketing Applications Analyst

CRG; United States; Remote; USD 75,000 - 95,000; Full time

Job summary

CRG is seeking a Business Analyst specializing in Marketing Applications, responsible for analyzing marketing workflows to enhance B2C and B2B solutions. This remote role includes collaborating with stakeholders, leading agile processes, and managing UAT, aiming for effective marketing strategies and technical solutions.

Qualifications

• 3+ years of experience in business analysis and agile marketing software development.
• Experience translating business requirements into product backlogs.
• Familiarity with customer data platforms preferred.

Responsibilities

• Collaborate to enhance marketing workflows and shape program strategies.
• Prepare documentation for marketing development and lead agile ceremonies.
• Evaluate processes and propose improvements.

Skills

Agile methodology

Business analysis

User Acceptance Testing (UAT)

Tools

Azure DevOps

Jira

Salesforce Marketing Cloud

Job description

Business Analyst - Marketing Applications

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CRG provided pay range

This range is provided by CRG. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Business Analyst - Marketing Applications

Location: Remote

Duration: Direct hire

Compensation: $75,000-95,000 + 10% bonus

The Marketing Applications Business Analyst collaborates across departments, working closely with both business stakeholders and technical teams to analyze, refine, and enhance marketing workflows. The focus of this role is to deliver impactful B2C and B2B solutions. In this dynamic position, the analyst oversees technical development projects from initial exploration through final deployment, encompassing tasks such as gathering requirements, conducting tests, and presenting demonstrations.

RESPONSIBILITIES:

• Collaborate with business stakeholders to understand retailer and customer experiences, identifying opportunities to shape B2C and loyalty program strategies effectively.
• Prepare comprehensive documentation to support marketing development, including workflow diagrams, release notes, and training resources like video tutorials.
• Lead agile ceremonies and contribute to sprint planning, retrospectives, and stand-ups.
• Evaluate current processes to propose improvements, enhance efficiency, and recommend technical solutions.
• Transform business needs into detailed user stories and acceptance criteria for development teams.
• Oversee and conduct User Acceptance Testing (UAT) for new product rollouts.
• Manage incoming backlog requests, partnering with product owners to refine and prioritize the backlog.
• Present new features and enhancements to stakeholders through demonstrations.
• Address user issues specific to marketing applications, providing prompt troubleshooting.
• Investigate solution alternatives during the selection process for vendors or applications.
• Foster strong relationships with internal and external business partners to drive collaboration.

QUALIFICATIONS:

Required:

3+ years of experience in:

• Participating as a core member of an agile marketing software development team.
• Gathering and translating business requirements into actionable product backlogs.
• Implementing enterprise-level technical solutions.

Preferred:

• ScrumMaster certification.
• Experience with customer data platforms like Treasure Data, Tealium, or Salesforce Marketing Cloud.
• Knowledge of agile project management tools, including Azure DevOps, Monday.com, or Jira.
• Familiarity with document management platforms such as Egnyte, Box, or SharePoint.

WORK ENVIRONMENT & TRAVEL:

• This is a fully remote role within the U.S., with occasional travel of up to 5%.
• Candidates must possess a valid driver’s license and be capable of safe vehicle operation, including rental cars.

Category Code: JN008, JN009

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Information Technology, Marketing, and Analyst

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