Marketing and Visual Experience Lead, UGG NA

UGG; Hyde Park Township (IL); Remote; USD 70,000 - 75,000; Full time

Job summary

An established industry player is seeking a creative Marketing & Visual Experience Lead to elevate brand identity across various platforms. This role involves crafting immersive environments and executing compelling storytelling through design. The ideal candidate will thrive in a collaborative setting, working closely with cross-functional teams to ensure visual consistency and drive consumer engagement. With a focus on innovation and trend awareness, this position offers a unique opportunity to shape memorable brand experiences while contributing to a diverse and inclusive workplace.

Benefits

Competitive pay and bonuses

Financial planning and wellbeing support

Generous time off and wellness programs

Employee discounts

Growth and development opportunities

Qualifications

• Proven experience in visual merchandising and experiential marketing.
• Ability to innovate while maintaining brand consistency.

Responsibilities

• Support and execute immersive brand experiences through design.
• Collaborate with teams to ensure seamless visual storytelling.
• Evaluate impact of initiatives and optimize future activations.

Skills

Visual Merchandising

Experiential Marketing

Brand Storytelling

Cross-Functional Collaboration

Trend Awareness

Job description

Marketing and Visual Experience Lead, UGG NA

Join to apply for the Marketing and Visual Experience Lead, UGG NA role at UGG.

At Deckers Brands, we believe that every employee can bring their authentic self, be valued and supported as a whole person, both at work and beyond. Our commitment is to deliver exceptional results, foster an inclusive workplace, and positively impact our communities and the world around us.

Job Title:

Marketing and Visual Experience Lead, UGG NA

Reports to:

Director, Marketplace Experience

Location:

Remote – US (States: Arizona, California, Colorado, Indiana, Massachusetts, Minnesota, New York, Oregon, Pennsylvania, Texas, Utah, Washington)

The Role

We are seeking a highly creative and strategic Marketing & Visual Experience Lead for North America to bring UGG to life across wholesale, DTC, and experiential moments. This role involves creating immersive, cohesive environments that elevate brand identity while aligning with the global vision. The ideal candidate is passionate about design, storytelling, and consumer engagement, using visual and experiential elements to evoke emotion and deepen connections with the UGG audience.

We celebrate diversity of background, experiences, and identity, and are committed to an inclusive and equitable workplace where all employees can "Come as They Are." We believe diverse perspectives make us Better Together.

Your Impact

The primary responsibilities include but are not limited to:

• Brand Storytelling & Experience Design: Support and execute immersive brand experiences to enhance storytelling through design, creating visually compelling environments across all UGG spaces.
• Retail & Wholesale Visual Execution: Collaborate with marketing and retail teams to ensure seamless visual storytelling across all consumer touchpoints, including in-store displays, windows, pop-ups, and activations.
• Cross-Functional Collaboration: Work closely with global retail, marketing teams, regional teams, and outside agencies to maintain visual and experiential consistency.
• Seasonal Implementation: Support seasonal marketing initiatives, ensuring alignment with product and brand priorities.
• Visual Merchandising Excellence: Oversee the development of visual merchandising strategies that reinforce brand identity and drive results.
• Innovation & Trend Awareness: Stay ahead of industry trends to bring fresh ideas to the brand.
• Performance Analysis & Optimization: Evaluate the impact of initiatives and leverage insights to improve future activations.

Who You Are

You thrive at the intersection of brand, retail, and culture, translating strategy into visually compelling experiences. You have a strong background in visual merchandising and experiential marketing, excel in fast-paced environments, lead cross-functional teams, and are driven to push boundaries, create memorable moments, and deepen consumer connections.

Qualifications

Proven experience in visual merchandising, experiential marketing, storytelling, and a collaborative approach to brand activation. Ability to innovate while maintaining brand consistency.

What We Offer

• Competitive pay and bonuses
• Financial planning and wellbeing support
• Generous time off and wellness programs
• Employee discounts and community programs
• Growth and development opportunities

Salary range: $70,000 - $75,000, determined by location and experience. Specific salaries discussed during hiring.

Equal Opportunity

We are proud to be an equal opportunity employer, welcoming applicants regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, veteran status, disability, or other identities.