Marketing and Visual Experience Lead, UGG NA

UGG; Oregon (IL); Remote; USD 70,000 - 75,000; Full time

Job summary

An innovative firm is seeking a creative Marketing and Visual Experience Lead to elevate brand identity through immersive experiences. This role focuses on visual storytelling, collaboration with marketing teams, and executing impactful retail strategies. Ideal candidates will have a strong background in visual merchandising and experiential marketing, thriving in collaborative environments. The position offers competitive pay, bonuses, and opportunities for personal and professional development, all within a diverse and inclusive workplace. If you are passionate about design and consumer engagement, this role is perfect for you.

Benefits

Competitive pay and bonuses

Financial planning programs

Time off for health and family

Employee discounts

Opportunities for development

Comprehensive health programs

Qualifications

• Strong background in visual merchandising and experiential marketing.
• Ability to translate strategy into visually compelling experiences.

Responsibilities

• Support and execute immersive brand experiences enhancing storytelling.
• Collaborate with marketing teams for seamless execution across touchpoints.
• Evaluate initiatives' impact and leverage insights for improvements.

Skills

Visual Merchandising

Experiential Marketing

Brand Storytelling

Collaboration

Trend Awareness

Job description

Marketing and Visual Experience Lead, UGG NA

Join to apply for the Marketing and Visual Experience Lead, UGG NA role at UGG.

At Deckers Brands, we believe that Every Step is a promise kept, where every employee can bring their authentic self, is valued and supported, as a whole person, at work and beyond. This philosophy helps us deliver exceptional results, create an amazing workplace, and positively impact our communities and the world around us.

Job Title:

Marketing and Visual Experience Lead, UGG NA

Reports to:

Director, Marketplace Experience

Location:

Remote – US (applicants must reside in Arizona, California, Colorado, Indiana, Massachusetts, Minnesota, New York, Oregon, Pennsylvania, Texas, Utah, Washington)

The Role

We are seeking a highly creative and strategic Marketing & Visual Experience Lead for North America to bring UGG to life across wholesale, DTC, and experiential moments. This role will execute immersive, cohesive environments and experiences that elevate the brand’s identity while aligning with the global vision. The ideal candidate has a passion for design, storytelling, and consumer engagement, leveraging visual and experiential elements to evoke emotion and deepen connections with the UGG audience.

We celebrate diversity of background, experiences, and identity, and are committed to an inclusive, equitable workplace where all employees can Come as They Are. We believe diverse perspectives make us Better Together.

Your Responsibilities

• Brand Storytelling & Experience Design: Support and execute immersive brand experiences (e.g., Feel House, UGG Season) that enhance storytelling through design, creating compelling environments across all UGG spaces.
• Retail & Wholesale Visual Execution: Collaborate with marketing and retail teams to ensure seamless execution of marketing stories across all consumer touchpoints, including in-store displays, pop-ups, and activations.
• Cross-Functional Collaboration: Work with global retail brand expression, regional marketing, retail teams, and outside agencies to maintain visual and experiential consistency.
• Seasonal Implementation: Support seasonal marketing initiatives aligned with product and brand priorities.
• Visual Merchandising: Oversee development and implementation of visual merchandising strategies that reinforce brand identity and drive results.
• Innovation & Trend Awareness: Stay ahead of industry trends in retail design and experiential marketing to bring fresh ideas.
• Performance Analysis & Optimization: Evaluate initiatives' impact and leverage insights to improve future activations.

Qualifications

You thrive at the intersection of brand, retail, and culture, translating strategy into visually compelling experiences. You have a strong background in visual merchandising and experiential marketing, excel in collaborative environments, and are driven to push boundaries, create memorable moments, and deepen consumer connections.

Ideal candidates have experience bringing brands to life through innovative visual merchandising, experiential activations, and storytelling. You are collaborative, adaptable, and focused on brand consistency and excellence.

What We Offer

• Competitive pay and bonuses to reward success and support career growth.
• Financial planning and wellbeing programs to help achieve your financial goals.
• Time off for health, family, or personal recharge.
• Perks like discounts, community programs, and more.
• Opportunities for personal and professional development.
• Comprehensive health and wellness programs.

Salary range: $70,000 - $75,000, determined by location and experience. Recruiters can provide specific details during hiring.

Equal Employment Opportunity

We are proud to be an equal opportunity employer, welcoming applicants regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, age, veteran status, disability, or other identities. Diversity and inclusion are central to our success.