Marketing and Outreach Librarian

NEW YORK LIBRARY ASSOCIATION; City of Utica (NY); On-site; USD 45,000 - 51,000; Full time

Job summary

An innovative urban public library is seeking a Marketing and Outreach Librarian to enhance community engagement and promote library services. This full-time role involves developing marketing strategies, managing outreach programs, and collaborating with various departments to create impactful communications. The ideal candidate will possess a strong commitment to customer service and a passion for public library service. Join a vibrant team dedicated to serving a diverse clientele and making a meaningful impact in the community. If you are ready to take your career to the next level in a supportive and dynamic environment, this opportunity is for you.

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Paid Time Off

New York State Retirement

Paid Family Leave

Paid Prenatal Leave

Employee Assistance Program

NYS Mandated Disability Insurance

Workers Compensation

Qualifications

• MLS/MSIS or equivalent from an ALA Accredited Library School required.
• NYS Public Librarian’s Certificate within first three months of hire required.

Responsibilities

• Provide Reference service at the Reference Desk in person, by phone, and e-mail.
• Develop and execute a marketing plan to expand the reach of the library.
• Attend conferences, workshops, and seminars for professional development.

Skills

Microsoft Office

Social Media Platforms

Content Creation Software

E-mail Distribution Platforms

Web Content Management Systems

Customer Service

Education

MLS/MSIS from an ALA Accredited Library School

NYS Public Librarian’s Certificate

Job description

Salary: $45,598.00 - $50,124.00 Annually

Application Deadline: N/A

Public

POSITION: Marketing and Outreach Librarian (Full Time) – Reference Department; Reports to the Assistant Director

Utica Public Library (The Library) is looking to fill a new position in an active and vibrant urban public library. The incumbent will work closely with staff in the Reference Department, as well as staff in our Youth Services and Circulation Departments to coordinate library-wide marketing, outreach, communications, signage and brand identity.

SUMMARY OF DUTIES (illustrative):

• Provide Reference service at the Reference Desk in person, by phone and e-mail.
• Instruct customers in formal and informal settings on the use of library resources, computers, and technology.
• Develop and execute a marketing plan to expand the reach and profile of Utica Public Library in a variety of media and settings. Responsible for web/social media/traditional media content creation and scheduling in cooperation with other public service departments and administration. Assists with the design and distribution of The Library’s annual report to the community.
• Outreach duties include creating a master list of community partners and relationship mapping, participation in community programming and events, and making promotional materials for The Library.
• Collection maintenance of assigned subject areas of circulating and reference collections.
• Statistics and Record Keeping.
• Attend conferences, workshops and seminars to continue professional development.
• Serve on committees and working groups as necessary.
• Other duties as assigned.

WORK SCHEDULE:

37.5 hours per week; combination of daytime, evening and Saturday hours

PAY RANGE: Non-Exempt; $23.38-$25.71 per hour/$45,598 - $50,124 Annualized (Depending on experience and qualifications)

BENEFITS: Health/Dental/Vision, Paid Time Off, New York State Retirement, New York State Deferred Compensation, Paid Family Leave, Paid Prenatal Leave, EAP, NYS Mandated Disability Insurance, Workers Compensation

MINIMUM QUALIFICATIONS:

MLS/MSIS or equivalent from an ALA Accredited Library School - *Spring 2025 Graduates are eligible to apply with proof of degree within first three months of hire (Required).

NYS Public Librarian’s Certificate within first three months of hire (Required).

Working knowledge and familiarity with Microsoft Office, Social Media Platforms, content creation software, e-mail distribution platforms and web content management systems.

Commitment to customer-centered, quality public library service and the ability to work cooperatively with colleagues to serve a diverse clientele.

HOW TO APPLY: Please submit a cover letter, resume, graduate transcript, an example(s) of marketing content created, and contact information for three professional references via e-mail ONLY, with: Marketing and Outreach Librarian (Full Time) – Reference Department in the subject heading to: [e-mail]

APPLICATION DEADLINE: Applications Accepted Until Filled

How To Apply:

HOW TO APPLY: Please submit a cover letter, resume, graduate transcript, an example(s) of marketing content created, and contact information for three professional references via e-mail ONLY, with: Marketing and Outreach Librarian (Full Time) – Reference Department in the subject heading to: [e-mail]

APPLICATION DEADLINE: Applications Accepted Until Filled