Marketing and Outreach Coordinator

Innovative Integrated Health; Anaheim (CA); On-site; USD 80,000 - 100,000; Full time

Job summary

An established industry player is seeking a passionate Marketing and Outreach Coordinator to join their dedicated team. This role focuses on enhancing community outreach and driving brand awareness through strategic marketing initiatives. You'll oversee CRM management, collaborate on digital campaigns, and ensure effective communication within the organization. If you thrive in a mission-driven environment and are eager to make a difference in the lives of seniors, this opportunity is perfect for you. Join a team where your contributions will have a meaningful impact on the community.

Benefits

401(k)

Dental insurance

Health insurance

Paid time off

Life insurance

Flexible spending account

Employee assistance program

Vision insurance

Referral program

Employee discount

Qualifications

• 2+ years of experience in marketing or outreach coordination.
• Proficiency in CRM software and marketing automation tools.
• Experience in healthcare marketing preferred.

Responsibilities

• Oversee daily management of outreach leads and CRM data.
• Develop and execute marketing strategies for brand awareness.
• Collaborate on digital campaigns and track performance metrics.

Skills

CRM software proficiency

Data synthesis and analysis

Excellent communication

Content creation

Social media management

Graphic design (Photoshop, Canva)

Healthcare marketing knowledge

Bilingual (Spanish, Vietnamese, Korean)

Education

Associate's degree in business or marketing

Bachelor's degree preferred

Tools

Salesforce

HubSpot

MS Office Suite

Job description

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Who We Are

Innovative Integrated Health (IIH) is a mission-driven healthcare organization dedicated to helping frail, underserved, and multiethnic seniors live safely and independently at home with dignity. Through the Program of All-Inclusive Care for the Elderly (PACE) model of care, we deliver high-quality, personalized healthcare and supportive services that improve quality of life across the communities we serve.

Job Type

Full-time

Description

Who We Are

Innovative Integrated Health (IIH) is a mission-driven healthcare organization dedicated to helping frail, underserved, and multiethnic seniors live safely and independently at home with dignity. Through the Program of All-Inclusive Care for the Elderly (PACE) model of care, we deliver high-quality, personalized healthcare and supportive services that improve quality of life across the communities we serve.

At IIH, our work is rooted in compassion, cultural understanding, and deep respect for those in our care. Team members play a vital role in supporting seniors throughout Central and Southern California—delivering care that’s not only clinically excellent, but also personal, coordinated, and community-based.

When you join IIH, you become part of a team committed to making a real difference in the lives of older adults—every single day.

Job Summary

The Marketing and Outreach Coordinator will provide marketing, communications and outreach oversight and support to the Business Development department.

Essential Job Functions

Duties include, but are not limited to:

• Oversee daily management of Outreach leads, ensuring timely follow-up and assignment to appropriate Outreach team members.
• Maintain accurate and up-to-date information on all leads and opportunities within the (Customer Relationship Management System (CRM) .
• Develop and monitor lead pipeline metrics and provide regular reporting to leadership teams.
• Assist with the development and execution of comprehensive marketing strategies to drive IIH and PACE by IIH brand awareness in our designated service areas.
• Collaborate with the Marketing and Outreach team to ensure marketing campaigns align with organizational goals.
• Monitor and track the effectiveness of marketing campaigns, generating reports and provide actionable insights
• Support Marketing in maintaining the monthly marketing calendar
• Support the implementation of new company CRM system
• Oversee the company CRM, ensuring data integrity, user adoption, and reporting accuracy.
• Provide training and support to team members on CRM usage and best practices.
• Develop and maintain CRM workflows to optimize lead nurturing and effective Outreach processes.
• Assist in managing social media channels, including content creation, scheduling, and audience engagement.
• Collaborate with the marketing team to develop digital campaigns that align with company goals and marketing strategies.
• Track and analyze social media performance metrics to enhance strategy.
• Support internal marketing initiatives, including IIH Intranet posts, company newsletters, employee engagement campaigns, and internal announcements.
• Collaborate with leadership to create and distribute internal communications materials.
• Assist with content development for presentations, proposals, and other marketing collateral.
• Attend and participate in staff meetings, in-services, projects, and committees as assigned.
• Adhere to and support the center’s practices, procedures, and policies including assigned break times and attendance.
• Accept assigned duties in a cooperative manner; and perform all other related duties as assigned.
• Be flexible in schedule of hours worked.
• May be required to use personal vehicle, if applicable. If using a personal vehicle, a valid California Driver’s License, current proof of insurance, and registration is required.
  
  

Requirements

Knowledge, Skills and Abilities

• Proficiency in CRM software (e.g., Salesforce, HubSpot) and marketing automation tools.
• Ability to synthesize data and provide data-driven insights
• Excellent communicator, both orally and in writing
• Content creation and video marketing experience preferred
• Familiarity in social media platforms and tools for content creation and performance tracking is a plus
• Experience with Photoshop, Canva or other graphic design experience
• Attention to detail and a keen eye for design
• Experience marketing in a regulated environment.
• Knowledge of healthcare marketing regulations (e.g., HIPAA compliance)
• Ability to work independently, manage multiple projects simultaneously, and meet deadlines.
• Ability to change priorities to meet evolving goals
• Ability to quickly learn department policies, procedures, goals, and services.
• Proficient knowledge of computer skills. MS Office (Teams, Word, Excel, Access, PowerPoint, and Outlook).
• Bilingual (Spanish, Vietnamese, or Korean) preferred, but not required.
  
  

Working Conditions and Physical Demands

The working conditions and physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Ability to communicate verbally with an excellent comprehension of the English language
• Ability to access all areas of the center throughout the workday.
• Ability to lift up to 35 pounds occasionally, 15 pounds frequently, and 7 pounds constantly; required to obtain assistance from another qualified employee when attempting to lift or transfer objects over 25 pounds.
• Requires constant hand grasp and finger dexterity; frequent sitting, standing, walking and repetitive leg and arm movements, occasional bending, reaching forward and overhead; squatting and kneeling.
• Work is generally performed in an indoor, well-lighted, well-ventilated, heated, and air-conditioned environment.
• Occasional travel between our three sites may be required. (Less than 20% of time)
• Must have valid CA Driver’s License.
  
  

Experience

• 2+ years of experience in sales lead or outreach coordination, marketing, or similar roles preferred.
• Healthcare experience preferred.
• Is medically cleared for communicable diseases and has all immunizations up-to-dateup to date before engaging in direct participant contact.
  
  

Education and Certification

• Associate’s degree required in business, marketing, or related field.
• Bachelor’s degree preferred
  
  

Benefits

• Full-time licensed rehabilitation staff may receive an annual $500 allowance to cover the costs of license renewals, continuing education credits, or professional organization memberships.
• 401(k)
• Dental insurance
• Employee assistance program
• Employee discount
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid sick time
• Paid time off
• Referral program
• Retirement plan
• Vision insurance
  
  

Core Values

• Respect at the core of our interactions.
• Honesty and Integrity with every endeavor
• Patient – Centered care aligned with participant values, beliefs, and preferences.
• Encouragement that motivates and empowers others to be the best they can be.
• Quality Care that is efficient, transformative and innovative.
  
  

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.

Salary Description

$22.50 -$25/hr

Seniority level

• Seniority level

  Entry level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing, Public Relations, and Writing/Editing

• Industries

  Hospitals and Health Care

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