Marketing and Membership Manager

Tennessee Society of Association Executives; Illinois; On-site; USD 70,000 - 90,000; Full time

Job summary

The Tennessee Society of Association Executives is looking for a Marketing and Membership Manager to lead marketing strategies and enhance member engagement. The ideal candidate will have over 7 years of experience in a supervisory role, preferably within a nonprofit, and possess excellent communication and organizational skills. This role is critical in developing marketing content, managing membership activities, and supporting leadership functionalities within the organization.

Qualifications

• 7+ years in a supervisory role, preferably within a nonprofit organization.
• Self-motivated and able to thrive in a fast-paced, team-oriented environment.
• An understanding of nonprofit organizations and their missions.

Responsibilities

• Lead marketing and communication strategies to enhance brand visibility.
• Manage membership activities and ensure value to members.
• Support leadership with agenda development and meeting coordination.

Skills

Content creation

Membership development

Communication skills

Organizational skills

Time management

Creativity

Education

Bachelor’s degree

Tools

Microsoft Office

Adobe Suite

Association Management Systems (iMIS Enterprise)

MailChimp

Hootsuite

Job description

POSNA is seeking a dynamic and innovative Marketing and Membership Manager to join our dedicated team. As a pivotal member of our organization, you will lead the charge in developing and executing comprehensive marketing strategies that enhance brand visibility. Your expertise will play a crucial role in nurturing existing member engagement while implementing initiatives to drive membership acquisition.

Duties include:

Manage, implement, and evaluate POSNA's marketing and communication strategies

• Work collaboratively with staff to establish and coordinate an annual communication and marketing plan.
• Responsible for creating compelling marketing content and design strategy for all marketing and communications including emails, print and digital ads, event signage, meeting materials, newsletters, press releases, JPOSNA, web content and more.
• Compile and analyze marketing and communications data and provide insights on optimization.
• Create, manage, monitor, and maintain the Society’s social media presence including tracking metrics and recommending new strategies.

Manage, implement, and evaluate the Society's membership activities

• Ensure the Society provides value to members and potential members through creative planning and execution of recruitment and retention initiatives.
• Oversee the membership renewal Work with the Accounting Coordinator to ensure accurate financial tracking of membership dues.
• Develop membership marketing and promotional materials including membership applications, welcome kits, certificates, and other collateral.
• Collaborate with the Business Analyst & Digital Technology Manager in the management of the member database. Assure that both domestic and international privacy laws are adhered to, and reports and data are accurate and secure. Train appropriate staff.
• Oversee the Job Board.
• Oversee the biennial member needs.

Provide support and guidance to leadership and staff

• Work with Executive Director to create annual budgets and to ensure for proper and transparent record keeping, meet financial goals.
• Support leadership with agenda development, arrange and communicate the meetings; distribute agenda materials; write appropriate reports, draft, distribute, and archive meeting minutes/official business; and conduct follow-up on action items.
• Work with leadership and staff to implement committees’ deliverables on time and within
• Review and evaluate activities on a regular basis; ensure committees are meeting objectives; provide guidance, as necessary.
• Evaluate and/or maintain procedures, descriptions, announcements, statistical reports, and history.
• Keep content on the POSNA websites current and relevant and identifies needed updates Acts as back up for website updates as needed.
• Develop and maintain effective communications and relations with leadership.
• Develop and maintain protocols and procedures related to the position’s responsibilities.
• Perform all other job-related duties as required or assigned.

• Bachelor’s degree
• 7+ years in a supervisory role
• 7+ years of related experience, preferably within a nonprofit organization
• Ability to create content, develop and manage marketing plans
• Experience in membership development and engagement
• Excellent written and verbal communication skills
• Organized, exceptional time management skills, and detail oriented
• Self-motivated, creative, and able to thrive in a fast-paced, team-oriented environment. A cooperative, supportive, and “can do” attitude is crucial to success
• An understanding of nonprofit member-focused organization and awareness of the value, purpose, culture, and mission of nonprofit organizations
• Proficient in Microsoft Office, Adobe Suite, and the ability to learn other software that is integral to the position
• Familiarity with JotForm, SurveyMonkey, MailChimp, Hootsuite
• Experience with Association Management Systems, particularly iMIS Enterprise