Marketing and Content Coordinator

Jobtailor; Alabama; On-site; USD 45,000 - 65,000; Full time

Job summary

Jobtailor in the United States (Alabama area) is seeking a skilled content marketer to drive content strategy across blogs, product spotlights, and customer success stories. You will craft social media content, develop marketing collateral, and manage WordPress landing pages to align with brand standards.

The role requires hands-on experience in content, email marketing, and SEO, with strong writing and editing skills.

Qualifications

• Bachelor's degree in Marketing, Communications, Design, Public Relations, or related field (or equivalent experience).
• 2+ years of experience in content marketing, digital marketing, or communications.
• Advanced graphic design experience using Canva and the Adobe Creative Suite.
• Photography/videography and editing experience.
• Strong writing, editing, and proofreading skills.
• Experience working within WordPress.
• Experience with email marketing platforms such as Mailchimp, Constant Contact, HubSpot, Salesforce, ActiveCampaign, or similar.
• Familiarity with social media management platforms.
• Excellent organizational and project management skills.
• Ability to manage multiple deadlines and priorities.
• Knowledge of SEO best practices (preferred).
• Experience with Google Analytics (preferred).
• Experience in B2B, manufacturing, public safety, emergency services, or industrial industries (preferred).
• Self-starter who takes initiative.
• Strong attention to detail.
• Creative thinker with excellent communication skills.
• Team-oriented and collaborative.
• Positive attitude and willingness to learn.
• Ability to work independently while maintaining high-quality standards.

Responsibilities

• Write and publish blog articles, customer success stories, product spotlights, and industry-related content.
• Create social media content for Facebook, Instagram, and other relevant platforms.
• Develop written content for brochures, flyers, sales collateral, advertisements, and promotional campaigns.
• Assist with content planning and editorial calendar management.
• Build and update landing pages within WordPress.
• Upload and format blogs, product pages, event pages, and promotional campaign content.
• Ensure website content is accurate, optimized, and aligned with brand standards.
• Apply basic SEO practices, including metadata, keywords, internal linking, and content optimization.
• Create and deploy email marketing campaigns, newsletters, product promotions, and event communications.
• Manage email lists and audience segmentation.
• Monitor email performance metrics and recommend improvements.
• Support lead nurturing campaigns and customer communications.
• Schedule and publish social media content.
• Monitor engagement and respond to comments and messages when appropriate.
• Capture and organize photos, videos, and customer stories for future content use.
• Support conference, event, and product launch promotions.
• Coordinate content requests from sales, service, and leadership teams.
• Maintain marketing asset libraries and content archives.
• Assist with trade shows, customer events, open houses, and other marketing initiatives.
• Support paid advertising campaigns with content and creative development.

Skills

Content Marketing

Email Marketing

SEO Best Practices

Graphic Design Using Adobe Creative

WordPress Management

Photography

Videography

Social Media Management

Project Management

Google Analytics

Editing

Writing

Education

Bachelor's degree in Marketing, Communications, Design, Public Relations, or related field

Tools

Canva

Adobe Creative Suite

WordPress

Mailchimp

Constant Contact

HubSpot

Salesforce

ActiveCampaign

Google Analytics

Job description

• Write and publish blog articles, customer success stories, product spotlights, and industry-related content
• Create social media content for Facebook, Instagram, and other relevant platforms
• Develop written content for brochures, flyers, sales collateral, advertisements, and promotional campaigns
• Assist with content planning and editorial calendar management
• Build and update landing pages within WordPress
• Upload and format blogs, product pages, event pages, and promotional campaign content
• Ensure website content is accurate, optimized, and aligned with brand standards
• Apply basic SEO practices, including metadata, keywords, internal linking, and content optimization
• Create and deploy email marketing campaigns, newsletters, product promotions, and event communications
• Manage email lists and audience segmentation
• Monitor email performance metrics and recommend improvements
• Support lead nurturing campaigns and customer communications
• Schedule and publish social media content
• Monitor engagement and respond to comments and messages when appropriate
• Capture and organize photos, videos, and customer stories for future content use
• Support conference, event, and product launch promotions
• Coordinate content requests from sales, service, and leadership teams
• Maintain marketing asset libraries and content archives
• Assist with trade shows, customer events, open houses, and other marketing initiatives
• Support paid advertising campaigns with content and creative development

Requirements

• Bachelor's degree in Marketing, Communications, Design, Public Relations, or related field (or equivalent experience)
• 2+ years of experience in content marketing, digital marketing, or communications
• Advanced graphic design experience using Canva and the Adobe Creative Suite
• Photography/videography and editing experience
• Strong writing, editing, and proofreading skills
• Experience working within WordPress
• Experience with email marketing platforms such as Mailchimp, Constant Contact, HubSpot, Salesforce, ActiveCampaign, or similar
• Familiarity with social media management platforms
• Excellent organizational and project management skills
• Ability to manage multiple deadlines and priorities
• Knowledge of SEO best practices (preferred)
• Experience with Google Analytics (preferred)
• Experience in B2B, manufacturing, public safety, emergency services, or industrial industries (preferred)
• Self-starter who takes initiative
• Strong attention to detail
• Creative thinker with excellent communication skills
• Team-oriented and collaborative
• Positive attitude and willingness to learn
• Ability to work independently while maintaining high-quality standards
• Primary requirement to be within a 90-minute drive of one of the physical locations: Birmingham, AL; Fairhope, AL; or Houma, LA
• Ability to lift/move 10–25 pounds occasionally

Core Competencies

Demonstrates expertise in content marketing and digital marketing, with strong capabilities in writing, editing, and SEO practices. Proficient in managing social media content and email marketing campaigns while ensuring alignment with brand standards.

Highest-signal resume keywords

• Content Marketing
• Email Marketing
• SEO Best Practices
• Graphic Design Using Adobe Creative Suite
• WordPress Management

ATS Optimization Keywords

Hard Skills

• Content Writing
• Editing
• SEO Optimization
• Graphic Design
• Photography
• Videography
• Email Campaign Management
• Social Media Management
• Project Management
• Google Analytics

Soft Skills

• Strong Attention to Detail
• Excellent Communication Skills
• Creative Thinking
• Team Collaboration
• Organizational Skills

Industry Keywords

• B2B Marketing
• Manufacturing
• Public Safety
• Emergency Services
• Industrial Industries

Tools & Technologies

• WordPress
• Canva
• Mailchimp
• Constant Contact
• HubSpot
• Salesforce
• ActiveCampaign
• Social Media Platforms
• Google Analytics
• Email Marketing Platforms