Marketing and Communications Manager

Sunwatercapital; North Bethesda (MD); On-site; USD 90,000 - 130,000; Full time

Job summary

Sunwater Capital is seeking a technically fluent, AI-forward Marketing and Communications Manager to drive the commercial success of its growing portfolio of companies. This role spans four interconnected areas: legislative intelligence, civic data platform, AI-native science platform, and a nonprofit think tank dedicated to strengthening Congress's institutional knowledge.

The manager will develop and execute strategies for target audiences, manage content across written, audio, and video, and

Qualifications

• 5+ years of marketing experience in SaaS/AI or data-driven tech.
• Hands-on expertise with AI marketing tools and evaluating new tech.
• Experience engineering marketing automation systems incl. CRM workflows and nurture sequences.
• Proven track record with data products, analytics platforms, or AI-native tools.
• Strong quantitative and analytical skills for attribution, funnel analysis, and data-driven decisions.
• Proficiency with Salesforce and a broad range of marketing platforms.

Responsibilities

• Architect and manage AI-powered marketing stacks and automated campaigns.
• Design, implement, and optimize marketing automation for lead nurturing, scoring, and lifecycle management.
• Scale content production using AI tools for targeting, personalization, and efficiency.
• Build dashboards and translate data into growth insights for leadership.
• Manage SEO/SEM strategies with a technical understanding of on-page/off-page optimization.
• Ensure a cohesive, scalable martech stack through integrations and vendor management.

Skills

AI marketing tools

Marketing automation

Data analytics

CRM platforms

Growth marketing

Tools

Salesforce

HubSpot

Marketo

Pardot

Job description

Sunwater Capital is seeking a technically fluent, AI-forward Marketing and Communications Manager to drive the commercial success of its growing portfolio of companies. This role will span four distinct but interconnected areas:

• Legis1 - A legislative intelligence platform delivering news, data-driven insights, productivity tools, and networking features tailored for the US Congress and the broader government affairs community
• AllCiv - A civic engagement and political data platform with citizen-facing media capabilities, slated to launch in Q3 2026
• AllSci - An AI-native platform designed for discovering, exploring, and publishing scientific knowledge
• The Sunwater Institute - A nonpartisan, nonprofit interdisciplinary think tank dedicated to conducting theoretical and applied research aimed at strengthening Congress's institutional knowledge, processes, and operational efficiency

The Marketing and Communications Manager will develop and execute strategies to reach target audiences, manage social media, oversee the production of written, audio, and video content, and help drive partnerships and collaborations.

We're looking for a technically sophisticated, entrepreneurial marketer who thrives in a fast-paced startup environment, has deep hands‑on expertise with AI-driven marketing systems and automation, and knows how to engineer scalable content and demand generation pipelines that deliver measurable results. If you've helped scale a SaaS or AI product, built automated marketing engines from the ground up, we want to hear from you.

Key Responsibilities

AI-Driven & Technical Marketing

• Architect and manage AI-powered marketing stacks, including LLM-based content tools, predictive analytics platforms, and automated campaign workflows
• Design, implement, and continuously optimize marketing automation systems for lead nurturing, segmentation, scoring, and lifecycle management
• Leverage AI tools to scale content production, improve audience targeting, personalization, and campaign efficiency
• Build and maintain performance dashboards using marketing analytics and BI tools; translate data into actionable growth insights
• Manage and optimize SEO/SEM strategies with a technical understanding of on-page, off-page, and programmatic approaches
• Evaluate, integrate, and manage marketing technology platforms (CRM, CDP, MAP, analytics) to ensure a cohesive, scalable martech stack

Content & Campaign Marketing

• Develop and execute marketing plans aligned to revenue and growth objectives across all portfolio companies
• Own the full content lifecycle to include preparation, writing, editing, and distribution of emails, newsletters, articles, press releases, blogs, audio, video, and social media posts
• Manage website(s), social media accounts, and other owned and paid distribution channels
• Generate qualitative and quantitative reports on distribution, attribution, and campaign impact

Branding & PR

• Collaborate with the executive team on brand positioning, messaging architecture, and public relations strategy
• Develop relationships and engage with relevant media, influencers, and industry analysts
• Manage vendors, agencies, and portfolio team members
• Manage presence at relevant conferences and industry events

Required Experience & Qualifications

• 5+ years of marketing experience, with a strong focus on technical marketing within a SaaS, AI, or data-driven tech company or startup
• Deep, hands‑on expertise with AI marketing tools and the ability to evaluate, implement, and optimize new technologies as they emerge
• Demonstrated experience engineering marketing automation systems including CRM workflows, lead scoring models, nurture sequences, and multi-channel campaign orchestration
• Proven track record marketing data products, analytics platforms, AI-native tools, or subscription-based services
• Strong quantitative and analytical skills and comfortable with attribution modeling, funnel analysis, and making data-driven decisions
• Proficiency with Salesforce.com and a broad range of marketing and communications platforms (e.g., HubSpot, Marketo, Pardot, Google Analytics, Segment)
• Familiarity with basic web technologies (HTML/CSS, CMS platforms, API integrations) sufficient to collaborate with engineering teams and manage technical implementations
• Excellent English verbal and written communication skills
• Established relationships with relevant media organizations a plus
• Experience on Capitol Hill, in public policy, or in healthcare a plus
• Available to work full time in person at the North Bethesda office