Marketing and Communications Manager

State of Vermont; Montpelier (VT); On-site; USD 43,000 - 68,000; Full time

Benefits offered by this job

Medical premium

Dental plan

12 holidays per year

Family medical leave insurance

Retirement/Pension plan

Deferred comp 457(b)

Tuition reimbursement

Flexible spending accounts

Life insurance

Wellness program

Public Service Loan Forgiveness

Job summary

State of Vermont in Montpelier seeks a Marketing and Communications Manager to lead external relations and a comprehensive communications program for Vermont State Parks. You will oversee marketing, public relations, media relations, customer services and sales, with statewide scope from department headquarters.

The role manages marketing planning, research, partnerships and promotional materials, and supports the reservation call center and seasonal staffing.

Qualifications

• Bachelor's degree in parks management, parks administration, public administration, marketing, communications, or a natural resources field and three years of experience, OR
• Associate’s degree in parks management, parks administration, public administration, marketing, communications, or a natural resources field and five years of experience.

Responsibilities

• Plan and execute external relations and communications for Vermont State Parks.
• Lead marketing, public relations, media relations, customer services and sales programs.
• Oversee statewide marketing support, partnerships and materials (electronic, print, ads).
• Direct call center operations and support seasonal recruitment.

Skills

Marketing

Public relations

Communications

Media relations

Education

Bachelor's degree in relevant field

Associate’s degree in relevant field

Job description

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Title: Marketing and Communications Manager

Application Deadline Date: 11/03/2026

Department: Forests Parks & Recreation

Location: Montpelier, VT, US

Position Type: Permanent

Schedule Type: Full Time

Minimum Salary: $31.54

Maximum Salary: $49.45

Overview

Join our incredible state parks team and play a key role in guiding one of America's greatest state park systems to new heights! The Marketing and Communications Manager is a critical position within the Department of Forests, Parks and Recreation that manages a comprehensive external relations and communications program for Vermont State Parks. You will play a key role for the Division of State Parks, overseeing marketing, public relations, media relations, customer services and sales.

This position takes a statewide purview from department headquarters and works under the general direction of the Director of State Parks. The Marketing and Communications Manager manages marketing and communications planning to support strategic objectives and market research projects as necessary; implements marketing support programs and materials, such as electronic media, advertising, printed materials; and develops and participates in statewide marketing and promotional partnerships. The Marketing and Communications Manager also plans and directs other system-wide customer service and sales efforts such as the Vermont State Parks reservation call center, and supports seasonal workforce recruitment for all VT State Parks.

Who May Apply

This position, Marketing and Communications Manager (Job Requisition #55928), is open to all State employees and external applicants.

Duties are performed primarily in a standard office setting, but with significant travel to a variety of meetings, for which private means of transportation must be available. Some work outside of normal office hours may be required.

Minimum Qualifications

Bachelor's Degree in Parks management, Parks administration, public administration, marketing, communications, or a natural resources field AND three (3) years of experience in marketing, advertisement, media communications, or public relations.

OR

Associate’s degree in Parks management, Parks administration, public administration, marketing, communications, or a natural resources field AND five (5) years of experience in marketing, advertisement, media communications, or public relations.

Total Compensation

As a State employee you are offered a great career opportunity, but it's more than a paycheck. The State's total compensation package features an outstanding set of employee benefits that are worth about 30% of your total compensation, including:

• 80% State paid medical premium and a dental plan at no cost for employees and their families
• Work/Life balance: 12 paid holidays each year and a generous leave plan
• State Paid Family and Medical Leave Insurance (FMLI)
• Two ways to save for your retirement: A State defined benefit pension plan and a deferred compensation 457(b) plan
• Tuition Reimbursement
• Flexible spending healthcare and childcare reimbursement accounts
• Low cost group life insurance
• Incentive-based Wellness Program
• Qualified Employer for Public Service Student Loan Forgiveness Program

The State of Vermont celebrates diversity, and is committed to providing an environment of mutual respect and meaningful inclusion that represents a variety of backgrounds, perspectives, and skills. The State does not discriminate in employment on the basis of race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, membership in an employee organization, family medical history or genetic information, or family or parental status. The State’s employment decisions are merit-based. Retaliatory adverse employment actions by the State are forbidden.