Marketing and Communications Manager

OrthoAtlanta, LLC; Atlanta (GA); On-site; USD 70,000 - 90,000; Full time

Job summary

A healthcare organization in Atlanta seeks an experienced Marketing and Communications Manager to lead efforts in enhancing brand and patient engagement. This pivotal role involves driving strategic marketing plans, managing social media, and developing content. Ideal candidates will have over 7 years of experience, particularly in healthcare marketing. The position offers an opportunity to influence community relations and organizational growth through innovative communications strategies.

Qualifications

• 7+ years of relevant experience in marketing or communications.
• Strong preference for candidates from healthcare or multi-location sectors.
• Solid understanding of HIPAA compliance regulations.

Responsibilities

• Develop and implement strategic marketing plans.
• Lead the production of patient-centric content.
• Manage social media channels and engage with community.
• Create internal and external communication plans.
• Analyze marketing performance and report results.

Skills

Driving brand growth

Patient engagement

Content marketing

PPC advertising

Social media management

Exceptional written communication

Project management

Education

Bachelor’s degree in Marketing or related field

Master’s degree preferred

Tools

Microsoft Office Suite

Adobe Creative Suite

Google Suite

Web content management systems

Social media tools

Job description

OrthoAtlanta is seeking an experienced and dynamic Marketing and Communications Manager to lead our marketing, communications, and public relations efforts. In this pivotal role, you will be responsible for developing and executing a comprehensive strategy to enhance our brand, drive patient engagement, and support business growth. You'll be the primary point of contact for all marketing initiatives, from content creation to social media management and internal communications.

Responsibilities

• Marketing & Brand Strategy: Develop and implement strategic marketing plans that align with business goals, ensuring consistent brand messaging across all channels. You will monitor industry trends to identify new opportunities and best practices.
• Content Creation & Management: Lead the production of high-quality, patient-centric content for our website, social media, email campaigns, and digital ads. This includes creating compelling patient success stories, videos, blogs, and infographics. You will also organize and promote community events and educational seminars.
• Social Media Management: Lead the strategic management of our social media channels (Facebook, Instagram, X/Twitter, LinkedIn, YouTube) to highlight patient successes, provider expertise, and community involvement. You will engage with our online community to build a loyal following.
• Internal and External Communications: Develop and execute strategic internal and external communications plans. This includes creating content to inform employees, advising leadership on key issues, and assisting with company events. You'll also manage public relations by building relationships with media outlets, journalists, and community leaders.
• Data Analysis and Reporting: Collaborate with leadership to set and track marketing goals, budgets, and KPIs. You will analyze the performance of all marketing initiatives and report on results.

Qualifications

• Education: Bachelor’s degree in Marketing, Communications, Business Administration, or a related field. A Master’s degree is preferred.
• Experience: At least 7+ years of relevant experience in marketing, social media management, or communications, with a strong preference for candidates from the healthcare or multi-location organization sectors.
• Skills:
• Proven track record of driving brand growth and patient engagement.
• Expertise in content marketing, PPC advertising, and social media platforms.
• Experience in healthcare marketing and a solid understanding of HIPAA compliance regulations.
• Exceptional written and verbal communication skills, with the ability to tailor your voice for different audiences.
• Proficiency with Microsoft Office Suite, social media tools, Google Suite, Adobe Creative Suite, and web content management systems.
• Strong organizational skills and the ability to manage multiple projects simultaneously.

OrthoAtlanta is an Equal Opportunity Employer. We are committed to a diverse and inclusive workplace.