Marketing Manager

Jax Spine and Pain Center; Jacksonville (FL); On-site; USD 60,000 - 80,000; Full time

Job summary

A healthcare practice in Jacksonville, Florida is seeking a Marketing Manager to develop and implement marketing strategies that enhance patient referrals and build community relationships. The ideal candidate will have 3–5 years of marketing experience, preferably in the healthcare sector, and a strong understanding of referral development. This role will coordinate outreach activities and manage branding to align with the practice's growth goals.

Qualifications

• 3–5 years of marketing experience, preferably in healthcare.
• Strong understanding of referral development.
• Highly organized with the ability to manage multiple projects.

Responsibilities

• Develop and implement marketing strategies.
• Build and maintain referral relationships.
• Coordinate community outreach and events.
• Analyze referral patterns and marketing data.
• Align marketing efforts with business goals.
• Manage branding and promotional materials.
• Oversee vendor and advertising strategies.
• Manage digital marketing efforts.

Skills

Referral development

Healthcare marketing strategies

Excellent communication

Project management

Education

Bachelor's degree in Marketing, Communications, Business

Job description

We are seeking a Marketing Manager to strengthen our presence in the community, grow patient referrals, and support the expansion of our services.

Position Summary

The Marketing Manager will be responsible for developing and executing marketing strategies that increase patient referrals, build strong community relationships, and enhance the visibility of our practice. This role will collaborate closely with physicians, leadership, and referral sources to ensure consistent messaging and brand awareness.

Key Responsibilities

• Develop and implement marketing strategies to promote services across multiple locations.
• Build and maintain strong referral relationships with physicians, hospitals, and community partners.
• Coordinate community outreach, events, and educational seminars to promote services and strengthen brand recognition.
• Analyze referral patterns and marketing data to identify trends, opportunities, and areas for improvement.
• Partner with leadership to align marketing efforts with business goals, including service line growth and new location launches.
• Partner to create promotional materials and oversee brand consistency across all platforms.
• Manage vendor and advertising relationships, ensuring cost-effective strategies.
• Partner to manage digital marketing efforts, including social media, website updates, online reputation, and patient engagement campaigns

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field preferred. Relevant work experience may be substituted for formal education.
• 3–5 years of marketing experience (healthcare or medical practice experience strongly preferred).
• Strong understanding of referral development and healthcare marketing strategies.
• Excellent communication and relationship-building skills.
• Highly organized with the ability to manage multiple projects.