Marketing and Communications Coordinator OBGYN Practice

Moore OBGYN; Greenbelt (MD); On-site; USD 52,000 - 70,000; Full time

Benefits offered by this job

401(k)

Dental insurance

Health insurance

Vision insurance

Competitive Compensation

Paid time off

Job summary

A healthcare practice in Maryland is seeking a proactive Marketing and Communications Coordinator to drive marketing and patient engagement initiatives. This role entails creating compelling content for social media, managing the practice's website, and enhancing online presence. The ideal candidate will have strong digital marketing skills, preferably with a Bachelor's degree in a related field. Excellent communication abilities are essential, alongside experience in healthcare communications. This position offers competitive compensation and comprehensive health benefits.

Qualifications

• 1-3 years of experience in social media, marketing, and healthcare communications.
• Understanding of HIPAA privacy rules.
• Strong graphic design and/or video editing skills.
• Strong written and verbal communication skills
• Experience with website management tools
• Strong graphic design and/or video editing skills
• Understanding of HIPAA privacy rules
• Ability to work independently and in a team

Responsibilities

• Maintain and update website pages ensuring accuracy.
• Improve SEO for OB/GYN services.
• Manage and grow social media platforms.
• Draft newsletters and manage online reviews.
• Create, edit, and publish content (educational content, practice updates).
• Develop and maintain monthly content calendars.
• Draft newsletters and manage online reviews.
• Create marketing collateral (brochures, flyers).

Skills

Digital marketing skills

Strong written communication

Graphic design

Social media management

Website management

Graphic design

Video editing

Written/verbal communication

HIPAA compliance

Team collaboration

Education

Bachelor's degree in marketing, communications, public health or related field

Tools

Website management tools

Google Analytics

Adobe Creative Suite

SEO tools

Job description

Benefits

• 401(k)
• Dental insurance
• Health insurance
• Vision insurance

Job Summary

We are seeking an organized, creative, and proactive Marketing and Communications Coordinator to join our team and help us strengthen and expand our connection with patients and the community. As a Marketing and Communications Coordinator your role will be to lead all marketing, branding, and patient engagement initiatives for the practice. As well as creating compelling content across many different social media platforms and managing the practice website. The ideal candidate is someone who understands healthcare audiences, has strong digital marketing skills and wants to improve connecting women with quality OBGYN care.

Responsibilities

Website and Online Presence

• Maintaining and updating website pages and ensuring accuracy of info (Provider bios, clinic hours, and service information)
• Improve SEO for OB/GYN services (prenatal care, ultrasound, annual exams, etc)

Digital Marketing & Social Media

• Manage and grow the practice social media platforms (Facebook, Instagram, TikTok, LinkedIn, etc.),
• Managing community engagement by responding to comments and DMs.
• the creation, editing, and publishing of content (e.g. Educational content, Practice updates, etc.)
• Develop and maintain monthly content calendars

Patient Engagement & Communications

• Draft Newsletters
• Manage online reviews (google, Healthgrades, yelp, etc.)
• Develop marketing collateral (brochures, flyers, etc.)

Qualifications

• Bachelor's degree in marketing, communications, public health or related field. (preferred)
• 1-3 years of experience in social medica, marketing and healthcare communications
• Strong written and verbal communication skills
• Experience with website management tools
• Strong graphic design and/or video editing skills
• Understanding of HIPPA privacy rules
• The ability to work well both independently and as part of a team

Benefits/Perks

• Competitive Compensation
• Health, Dental, and Vision insurance
• Paid time off