Marketing & Business Development Coordinator

Orthopedic Assoc of Hartford P; Farmington (CT); Hybrid; USD 65,000 - 90,000; Full time

Job summary

Orthopedic Associates of Hartford is seeking a Marketing & Business Development Coordinator to join our growing team. You will cultivate relationships with referring physicians, employers, and community partners while driving strategic marketing initiatives to expand our clinical network and service lines.

The role blends marketing, business development, and physician outreach to strengthen market presence, coordinate campaigns, events, and branding efforts across the organization in

Qualifications

• Bachelor's degree in Healthcare Administration, Business, Marketing, Communications, or related field.
• 3-5 years of marketing or business development experience in healthcare operations.
• 3-5 years marketing experience working with physicians or healthcare providers.
• Strong analytical skills with ability to interpret data and translate insights into strategy.
• Excellent communication, relationship-building, and organizational skills.
• Demonstrated success managing complex projects with multiple stakeholders.
• Ability to manage multiple priorities in a fast-paced environment.

Responsibilities

• Develop and maintain relationships with referring providers and physician offices.
• Coordinate marketing campaigns, office launches, and promotional initiatives.
• Support marketing strategy development, data analysis, and implementation planning.
• Plan and manage outreach events, educational programs, and community initiatives.
• Manage physician and organizational social media presence and communications.

Skills

Marketing

Business development

Healthcare

Analytics

Communication

Project management

Stakeholder management

Education

Bachelor's degree

Tools

EMR systems

Referral management platforms

Healthcare analytics tools

Job description

Description

Orthopedic Associates of Hartford, a trusted multi-specialty orthopedic surgical practice serving our community for more than 50 years, is seeking an experienced and motivated Marketing & Business Development Coordinator to join our growing team. This dynamic role is ideal for a relationship-driven professional who is passionate about building strategic partnerships, expanding community engagement, and driving practice growth.

As a key ambassador for the organization, you will cultivate and strengthen relationships with referring physicians, employers, community organizations, and other healthcare partners while developing marketing initiatives that increase awareness of our services. Through strategic outreach, networking, and community engagement, you will play an integral role in growing referral networks, enhancing our brand presence, and supporting the continued success of the practice.

The ideal candidate is a self-starter who thrives both independently and collaboratively. You possess exceptional interpersonal and communication skills, a talent for relationship building, and experience planning and executing marketing initiatives, networking opportunities, and community events. Strong critical thinking, problem-solving abilities, and a passion for delivering outstanding service are essential to succeeding in this role.

Position Overview

The Marketing & Business Development Coordinator is an independently working, outwardly facing role responsible for strengthening market presence, driving strategic growth, and coordinating key operational and marketing initiatives across the organization. This position blends marketing strategy, business development and direct coordination of physician outreach, serving as a critical connector between internal leadership, clinical teams, external partners, and the community.

Working under the Director of Operations and in collaboration with senior leadership, this position combines strategic coordination with hands-on execution across marketing campaigns, physician relationships, development of ancillary services and referrals, and community engagement activities.

This role requires a proactive, highly organized independent professional who thrives in a fast-paced, hands-on environment and brings structure, accountability, and momentum to strategic initiatives.

Key Responsibilities

Physician Outreach & Referral Development

• Develop and maintain strong relationships with referring providers and physician offices
• Cultivate referral growth initiatives and physician onboarding
• Identify opportunities to better penetrate existing market presence
• Conduct regular outreach visits and maintain detailed activity tracking

Marketing Strategy & Campaign Coordination

• Serve as primary liaison with external marketing consultant. Coordinate marketing campaigns, office launches, and promotional initiatives
• Ensure alignment between marketing activities and organizational goals Support development of marketing materials, digital content, and brand messaging

Practice Growth & Business Development

• Identify and evaluate new direct to employer relationships
• Support marketing strategy development, marketing data analysis, and implementation planning
• Monitor competitive landscape and emerging trends in orthopedic and musculoskeletal care Work directly with new Physicians to introduce communitywide
• Represent the organization professionally in meetings with vendors, consultants, and external partners
• Support referral development and relationship-building efforts with physicians, employers, and community stakeholders

Events & Community Engagement

• Plan and manage outreach events, educational programs, and community initiatives
• Represent the organization at networking events, employer engagements, and local activities
• Coordinate, schedule and set up Physician led educational workshops
• Promote OAH & OAH Physicians in the community and at events
• Strengthen partnerships with outside referral sources (PCP's, therapists, athletic trainers) schools, employers, and community organizations

Content, Communications & Reputation Management

• Coordinate and manage physician and organizational social media presence and content
• Maintain accurate provider information and support testimonials and storytelling as well as providing regular communications with potential referral sources.
• Monitor online reputation and assist with review responses
• Track marketing performance, referral trends, and outreach activity
• Identify opportunities to enhance visibility, patient access, and brand presence

Requirements

Qualifications

Required

• Bachelor's degree in Healthcare Administration, Business, Marketing, Communications, or related field
• 3-5 years of marketing or business development experience in healthcare operations
• 3-5 years marketing experience working with physicians or healthcare providers
• Strong analytical skills with ability to interpret data and translate insights into strategy
• Excellent communication, relationship-building, and organizational skills
• Demonstrated success managing complex projects with multiple stakeholders
• Ability to manage multiple priorities in a fast-paced environment

Preferred

• Experience in Greater Hartford markets, orthopedics, multispecialty practices, ASCs, or independent healthcare groups
• Familiarity with EMR systems, referral management platforms, and healthcare analytics tools
• Knowledge of healthcare regulations, payer dynamics, and ASC operations

Key Competencies

• Strong organizational and project coordination skills
• Professional communication and relationship management abilities
• Initiative and problem-solving with appropriate escalation
• Ability to work collaboratively with leadership, physicians, and cross-functional teams
• Strong follow-through and attention to detail
• Ability to manage multiple deadlines effectively
• Comfortable working in a lean, fast-moving environment with direct involvement in operations and marketing

Work Environment

• Hybrid role with regular travel throughout Greater Hartford and surrounding areas
• Frequent on-site presence at physician offices, clinics, and events
• Occasional evening or weekend community and networking events

Success Metrics

• Growth in referral relationships and regional market presence
• Increased physician engagement in marketing and outreach initiatives
• Successful execution of campaigns, events, and office launches
• Improved visibility, patient access, and patient volume across target markets