Marketing and Communications Coordinator

Cal Farley; Amarillo, Northern (TX, KY); Hybrid; USD 55,000 - 75,000; Full time

Benefits offered by this job

Health insurance

401(k) with company match

Roth 401(k)

Dental insurance

Vision insurance

Flexible spending account

Life insurance

Employee assistance program

Paid time off

Tuition reimbursement

Wellness program

Job summary

Cal Farley's Boys Ranch seeks a Marketing and Communications professional to craft content supporting mission-driven goals. You will write for newsletters, reports, and donor communications while shaping social media and online storytelling across platforms.

Collaboration across departments ensures cohesive messaging and impactful campaigns. The role emphasizes interviewing, photography, and basic video editing to showcase children, families, alumni, and programs, with involvement in events and

Qualifications

• Bachelor's degree in marketing, communications, journalism, or related field.
• 3–5 years’ experience in marketing, communications, journalism, or related field, preferably not-for-profit.
• Proficiency in Desktop Publishing and Microsoft Office for Windows.
• Experience managing professional social media accounts.
• Strong writing, editing, and storytelling abilities.

Responsibilities

• Write and edit content for newsletters, donor communications, annual reports, brochures, website content, press releases, and other communications.
• Develop and manage content for social media channels: planning, writing, scheduling, publishing and engagement.
• Conduct interviews and gather stories communicating the organization's impact.
• Assist in producing organizational publications and event programs.
• Create and maintain website content supporting initiatives and events.
• Collaborate with departments to transform information into marketing materials.
• Support marketing, promotional, and event initiatives including fundraising and outreach.
• Capture photography and basic video content for storytelling and campaigns.
• Maintain familiarity with organizational activities by attending events.
• Provide creative content for other departments as needed and manage editorial workflow.

Skills

Storytelling

Writing

Editing

Social media management

Project management

Interviewing

Attention to detail

Time management

Education

Bachelor's degree in Marketing/Communications/Journalism

Tools

Desktop Publishing

Microsoft Office

Photo editing

Job description

Responsible for creating and managing content that supports the marketing and communications goals of Boys Ranch, Founded by Cal Farley. Produces written and visual content for social media, publications, and promotional materials; helps tell the stories of the children, families, alumni, and programs served by the organization; and supports event promotion, fundraising, recruitment, and brand awareness initiatives. Collaborates with staff across the organization to communicate mission impact and maintain a consistent organizational voice.

Essential Duties:

• Write and edit content for newsletters, donor communications, annual reports, brochures, website content, press releases, and other organizational communications.
• Develop and manage content for the organization's social media channels, including content planning, writing, scheduling, publishing, and engagement.
• Conduct interviews and gather stories that communicate the impact of the organization's mission and programs.
• Assist in the production of organizational publications, including The Roundup, alumni communications, event programs, and special projects.
• Create and maintain website content that supports organizational initiatives, events, and programs.
• Collaborate with departments across the organization to transform information into effective marketing and communication materials.
• Support marketing, promotional, and communication efforts for organizational events, fundraising activities, and community outreach initiatives.
• Capture photography and visual content as needed to support storytelling, social media, publications, and other marketing efforts.
• Exhibits appropriate interactions with residents.
• Assists in creation of content for promotion of the Boys Ranch Rodeo and other special events and/or fundraising activities.
• Provides creative and design content for other departments as needed.
• Attends Cal Farley’s Boys Ranch activities and events to maintain familiarity with organizational activities and programs.
• Assists with developing material for the organizational website.
• Supports all Marketing and Communications activities and initiatives.

1. Bachelor's degree from an accredited university in marketing, communications, journalism, or related field required.
2. A minimum of 3-5 years’ experience in marketing, communications, journalism, or related field required, preferably in a not-for-profit environment.
3. Proficiency in Desktop Publishing and Microsoft Office for Windows applications (word processing, database, spreadsheet, e-mail, presentation graphics, etc.) is required.
4. Demonstrated experience managing professional social media accounts.
5. Strong writing, editing, and storytelling abilities.
6. Experience creating content for Facebook, Instagram, LinkedIn, YouTube, TikTok, and emerging social media platforms.
7. Ability to identify stories and independently develop content with minimal supervision.
8. Knowledge of social media analytics and content planning.
9. Photography and basic video editing experience preferred.
10. Strong project management skills – with ability to move editorial products across teams.
11. Ability to conduct interviews and translate into messages that resonate.
12. Experience in previous writing, copy editing or editorial role, with an understanding of how content performs and is consumed through digital channels.
13. Bending, lifting, grasping, fine hand/eye coordination, pushing/pulling, prolonged sitting/standing.
14. Proficiency with general office equipment required.
15. Must possess exceptional time management and attention to detail.
16. Must be at least 21 years of age.
17. Must possess valid driver's license.
18. Must be available for travel as needed.

• 401(k) with company match
• Roth 401(k)
• Health insurance
• Dental insurance
• Vision insurance
• Flexible spending account
• Life insurance
• Employee assistance program
• Paid time off
• Tuition reimbursement
• Wellness program

Cal Farley's is an Equal Opportunity Employer.

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