The Associate Director of Strategic Impact is a full-time, benefited position reporting to Grow Appalachia’s Executive Director. The position includes close collaboration with all Grow Appalachia’s staff to manage fundraising, communication, assessment, and support strategic priorities for the organization. Duties include: resource development (including but not limited to grants and other forms of monetary and in-kind contributions); communications among funder(s), participants and the general public; developing the annual Impact Report; public relations and digital storytelling; program and strategic goal assessment and results based reporting to appropriate external partners and funders. The Associate Director Strategic Impact will lead annual fundraising plans, direct annual storytelling and communications strategies that celebrate the region’s diverse food traditions; and help advance the organization’s strategic goals through network building, team meetings, and assessment. The Associate Director of Strategic Impact will also work with Grow Appalachia’s staff to ensure compliance of its federal and state funded programs through reporting and documentation.
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Regular and predictable attendance is essential. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Communication: 25%
- Direct communication strategies in collaboration with staff that support Grow Appalachia’s overall strategic storytelling and media goals to raise awareness of Grow’s programs and the region’s diverse food traditions and foodways practitioners. Responsibilities include developing and managing quarterly communication plans, creating storytelling content including videos, photos, digital designs and writing, and tracking media engagement.
- Lead the development of Grow Appalachia’s annual Impact Report to share powerful and visually appealing stories that demonstrate Grow Appalachia’s work across the region.
Evaluation & Compliance: 25%
- Develop an annual evaluation strategy for all program activities to include surveys, stakeholder meetings, and participatory feedback methods in collaboration with the Executive Director and all staff.
- Support staff to conduct site visits, assessments, and network meetings with Garden Grants partners.
- Support the Nutrition Programs Coordinator by reviewing reporting and documentation and helping identify and address compliance concerns, including those related to the USDA Summer Meal program.
- Monitor spending across all of Grow Appalachia’s programs with other Associate Directors and the Executive Director which includes annual operating budgets ranging from $1.7 to $2.1 million.
Fundraising: 25%
- Develop, implement, and monitor annual fundraising plan.
- Develop grant proposals in support of Grow’s initiatives.
- Draft annual budgets for the Nutrition and Garden Grants programs with key staff for final review by Executive Director.
- Draft annual budgets for other infrastructure projects in partnership with non-profits throughout Grow’s service area.
- Help manage the overall fundraising budget for Grow Appalachia, which includes develop fundraising strategies with the Executive Director for annual operating budgets ranging from $1.7 to $2.1 million.
- Participate in the annual Garden Grant proposal processes including reviewing proposals, providing feedback, and making decisions with the team.
Grow Appalachia Strategic Priorities: 25%
- In collaboration with the Executive Director, manage key activities in Grow’s strategic plan including developing and implementing strategic organizational goals, monitoring goal progress and tracking, and adjusting goals over time as the work shifts. Duties also include facilitating staff-wide conversations to implement and shape the strategic plan.
- Support Grow’s commitment to racial equity, through food justice education and racial justice awareness within staff, programs, partners, and deep integration of racial equity strategies within programs, services, and program evaluations.
- Facilitate strategic planning conversations with Grow Appalachia’s collaborators and staff in collaboration with the Executive Director.
- Support the Executive Director in hiring, onboarding and managing staff.
- Provide assistance in training and oversight of program students, interns and volunteers as needed.
Other roles/duties will be assigned as necessary to assist the College in the attainment of the goals set forth and the enhancement of a positive, respectful learning environment for all staff, faculty and students.
Education required to ensure success in this position:
- Bachelor’s Degree, required.
Experience required to ensure success in this position:
- 5 years of experience working in community development and the non-profit sector.
- Background in community engagement, outreach, media, digital storytelling, and communications.
- Experience in developing fundraising strategies.
- Competence in group dynamics and team meetings.
- Understanding of program evaluation and metric tracking.
- Gardening and production experience, highly desirable.
- Nutrition programming experience, highly desirable.
- Background in personnel management including hiring, training, evaluation and termination.
- Advanced computer skills (Microsoft Office, Adobe Creative Suite, WordPress web design, email and internet researching).
- Experience working or living in the Appalachian region.
Special skills, knowledge and abilities:
- Strong interpersonal communication skills
- Ability to identify opportunities for efficiency and collaborations among team members, leadership, and Grow’s larger collaborator network.
- Graphic design skills
- Strong photography skills
- Strong writing skills
- Strong public speaking skills
- Experience dealing with NGOs of different sizes and capacity.
- Fundraising, specifically grant writing and funder/donor relationship management.
- Basic understanding of gardening and agriculture, highly desirable.
- Ability to use wide array of gardening hand and power tools
License, certification, or registration necessary:
- Valid Driver’s License
- Required background checks
Physical requirements:
- Ability to navigate campus/public buildings and grounds
- Ability to handle small trucks and farm equipment
- Ability to work outside using handled tools in a variety of weather settings
- Ability to travel independently by car and/or plane
Environmental conditions:
- Professional office environment
- Occasional travel is required
Ability to operate the following vehicles or equipment:
- Ability to drive pickup truck.