Marketing and Admissions Director

Genesis; Philadelphia (Philadelphia County); On-site; USD 65,000 - 72,000; Full time

Job summary

Genesis Healthcare is hiring a Marketing and Admissions Director to drive census growth and manage marketing strategies within a supportive healthcare environment. Candidates should have a strong background in healthcare, marketing, and admissions, with leadership skills necessary to enhance the organization's impact.

Benefits

Variable compensation plans

Tuition, Travel, and Wireless Service Discounts

Employee Assistance Program

Health, Dental, Vision, Company-paid life insurance

401K

Paid Time Off

Qualifications

• Minimum of three (3) years' experience in a healthcare setting.
• Preferred background in health care administration or marketing.

Responsibilities

• Develop and implement comprehensive sales and marketing strategies.
• Oversee external and internal referral management strategies.
• Drive business growth through relationship-building.

Skills

Leadership

Relationship-Building

Competitive Analysis

Education

2 years college education in health care administration, business management, marketing or public relations

Job description

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Overview

At Genesis Healthcare, we are dedicated to improving the lives we touch through the delivery of high-quality care and exceptional service. As a leading provider in the long-term care industry, we believe in fostering a collaborative, inclusive and supportive work environment where every team member is valued and empowered to make a difference. Whether you're an experienced professional or just starting your career, we offer opportunities for growth, development, and advancement in a range of roles. Join us in our mission to enhance the well-being of our patients and residents while making a meaningful impact in the communities we serve.

Overview

At Genesis Healthcare, we are dedicated to improving the lives we touch through the delivery of high-quality care and exceptional service. As a leading provider in the long-term care industry, we believe in fostering a collaborative, inclusive and supportive work environment where every team member is valued and empowered to make a difference. Whether you're an experienced professional or just starting your career, we offer opportunities for growth, development, and advancement in a range of roles. Join us in our mission to enhance the well-being of our patients and residents while making a meaningful impact in the communities we serve.

Responsibilities

The Director of Marketing, Admissions, and Internal Referral Management is a pivotal role responsible for developing and implementing comprehensive sales and marketing strategies. The core objectives are to achieve total census, mix, and revenue goals within nursing centers and assisted living communities. This position oversees both external and internal referral management strategies, collaborating closely with the Clinical Admissions Directors (CADs) for conversion processes. The Director serves as a key representative of the center within the community, driving business growth through relationship-building and competitive landscape analysis.

This role combines the responsibilities of marketing, admissions, and internal referral management into a comprehensive role that emphasizes team leadership, relationship-building, and a deep understanding of the competitive landscape to drive business growth.

Here's a brief overview of the responsibilities and core impact this role will make:

• Referral Generation - Management
• Competitive Landscape Analysis
• Community Engagement - Brand Management
• Territory Management and Admissions
• Benefits Verifications
• Leadership and Team Building
  
  

Qualifications

Minimum of three (3) years' experience in a healthcare setting. Minimum of two (2) years college education in the field of health care administration, business management, and/or marketing or public relations preferred.

Ability to adjust work schedule based on centers' business need, specifically incoming admissions.

Benefits

• Variable compensation plans
• Tuition, Travel, and Wireless Service Discounts
• Employee Assistance Program to support mental health
• Employee Foundation to financially assist through unforeseen hardships
• Diverse, Equitable, and Inclusive (DEI) workplace with DEI committee. DEI is a part of our company's DNA.
• Health, Dental, Vision, Company-paid life insurance, 401K, Paid Time Off
  
  

We Also Offer Several Voluntary Insurances Such As

• Pet Insurance
• Term and Whole Life Insurance
• Short-term Disability
• Hospital Indemnity
• Personal Accident
• Critical Illness
• Cancer Coverage
  
  

Restrictions apply based on collective bargaining agreements, applicable state law and factors such as pay classification, job grade, location, and length of service.

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Job function

  Education and Training

• Industries

  Hospitals and Health Care

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