Marketing Analytics Student Assistant

Ugajobsearch; Athens (GA); On-site; USD 16,000 - 23,000; Full time

Job summary

University of Georgia is seeking a Marketing Analytics Student Assistant to join the Georgia Center's Marketing & Communications team. You will collect and analyze marketing data across GA4, GA Search Console, email platforms, social channels, and paid media, turning insights into actionable recommendations.

You will help build and maintain dashboards, KPI tracking, and data-driven reports, collaborating with IT to ensure data accuracy and accessibility for strategic initiatives.

Qualifications

• Current student pursuing a degree in Marketing, Data Analytics, Business, Hospitality, MIS, Statistics, or a related field.
• Experience with data visualization tools such as Looker Studio, Tableau, or Power BI.
• Experience with Excel, Google Sheets, or data analysis tools.

Responsibilities

• Collect, analyze, and interpret marketing data to support strategic decision‑making across digital channels.
• Develop and maintain reporting dashboards with KPI tracking to improve access to marketing performance data.
• Communicate findings to both technical and non‑technical audiences and translate data into actionable recommendations.

Education

Current student pursuing a degree in Marketing, Data Analytics, Business, Hospitality, MIS, Statistics, or a related field

Tools

Looker Studio

Tableau

Power BI

Excel

Google Sheets

GA4

Google Search Console

Job description

Marketing Analytics Student Assistant

Below you will find the details for the position including any supplementary documentation and questions you should review before applying for the opening.

Posting Details

Position Details Posting Number G/R35001P Working Title Marketing Analytics Student Assistant Department PSO-Cont Ed-MarCom About the University of Georgia Chartered by the state of Georgia in 1785, the University of Georgia is the birthplace of public higher education in America and is the state’s flagship university (https://www.uga.edu/) . The proof is in our more than 240 years of academic and professional achievements and our continual commitment to higher education. UGA is currently ranked among the top 20 public universities in U.S. News & World Report. The University’s main campus is located in Athens, approximately 65 miles northeast of Atlanta, with extended campuses in Atlanta, Griffin, Gwinnett, and Tifton. UGA employs approximately 3,100 faculty and more than 7,700 full‑time staff. The University’s enrollment exceeds 41,000 students including over 31,000 undergraduates and over 10,000 graduate and professional students. Academic programs reside in 19 schools and colleges, including our newly established School of Medicine. About the College/Unit/Department The University of Georgia Center for Continuing Education & Hotel is hiring motivated, dependable, and team‑orientated individuals for jobs that advance UGA’s mission of Public Service and Outreach. The Georgia Center, located on campus across from Stegeman Coliseum, is the campus hub for the development and administration of non‑credit professional and continuing education courses as well as home of the only on‑campus hotel. College/Unit/Department website https://www.georgiacenter.uga.edu/ Employment Type Employee Additional Schedule Information Advertised Salary 14.30/hr or commensurate with experience Anticipated Start Date 12/06/2026 Posting Date 10/28/2026 Closing Date Open Until Filled Yes Special Instructions to Applicants Location of Vacancy Athens Area EOO Statement The University of Georgia is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to age, color, disability, genetic information, national origin, race, religion, sex, or veteran status or other protected status. Persons needing accommodations or assistance with the accessibility of materials related to this search are encouraged to contact Central HR ( [e-mail] ). USG Core Values Statement The University System of Georgia is comprised of our 25 institutions of higher education and learning, as well the System Office. Our USG Statement of Core Values are Integrity, Excellence, Accountability, and Respect. These values serve as the foundation for all that we do as an organization, and each USG community member is responsible for demonstrating and upholding these standards. More details on the USG Statement of Core Values and Code of Conduct are available in USG Board Policy 08.02.18.01.02 .
Additionally, USG supports Freedom of Expression as stated in Board Policy 06.05 Freedom of Expression and Academic Freedom .

Duties/Responsibilities

• Collecting, analyzing, and interpreting marketing data to support strategic decision‑making. The Marketing Analytics Student Assistant will work closely with the Marketing & Communications team to evaluate performance across digital channels, including Google Analytics 4 (GA4), Google Search Console, email marketing platforms, social media platforms, and paid media campaigns. The student will help transform data into actionable insights by tracking key metrics, identifying trends, measuring campaign effectiveness, and providing recommendations that support marketing goals.
  The student assistant will also collaborate with the Georgia Center’s Information Technology team to help develop and maintain reporting dashboards that improve access to marketing performance data. Responsibilities include assisting with data consolidation, dashboard development, KPI tracking, report preparation, and ensuring data accuracy across platforms.
  Successful candidates will possess strong analytical and problem-solving skills, attention to detail, and the ability to communicate findings to both technical and non‑technical audiences. Experience with Excel, Google Sheets, analytics platforms, or data visualization tools such as Looker Studio, Power BI, or Tableau is preferred but not required. This position provides valuable hands‑on experience in marketing analytics, reporting, and data‑driven strategy while supporting the Georgia Center’s marketing initiatives.

Percentage of time 100

Position Details

Position Information Classification Title Student Assistant FLSA Non‑Exempt UGA Job Code FTE 0.50 Minimum Qualifications Position Summary This position is designed to assist the Georgia Center’s Marketing and Communications team in collecting, analyzing, and interpreting marketing data to support strategic decision‑making. The Marketing Analytics Student Assistant will work closely with the Marketing & Communications team to evaluate performance across digital channels, including Google Analytics 4 (GA4), Google Search Console, email marketing platforms, social media platforms, and paid media campaigns. The student will help transform data into actionable insights by tracking key metrics, identifying trends, measuring campaign effectiveness, and providing recommendations that support marketing goals.

The student assistant will also collaborate with the Georgia Center’s Information Technology team to help develop and maintain reporting dashboards that improve access to marketing performance data. Responsibilities include assisting with data consolidation, dashboard development, KPI tracking, report preparation, and ensuring data accuracy across platforms.

Successful candidates will possess strong analytical and problem‑solving skills, attention to detail, and the ability to communicate findings to both technical and non‑technical audiences. Experience with Excel, Google Sheets, analytics platforms, or data visualization tools such as Looker Studio, Power BI, or Tableau is preferred but not required. This position provides valuable hands‑on experience in marketing analytics, reporting, and data‑driven strategy while supporting the Georgia Center’s marketing initiatives.

• Current student pursuing a degree in Marketing, Data Analytics, Business, Hospitality, MIS , Statistics, or a related field.
• Experience with data visualization tools such as Looker Studio, Tableau, or Power BI.
• Experience with Excel, Google Sheets, or data analysis tools.

• Familiarity with GA4, Google Search Console, email marketing, social media analytics, or digital advertising platforms.
• Strong analytical, organizational, and communication skills.
• Ability to interpret data and translate findings into actionable recommendations.
• Attention to detail and ability to work independently while collaborating with a team

Physical Demands Is this a Position of Trust? No Does this position have operation, access, or control of financial resources? No Does this position require a P‑Card? No Is having a P‑Card an essential function of this position? No Is driving a requirement of this position? No Does this position have direct interaction or care of children under the age of 18 or direct patient care? No Does this position have Security Access (e.g., public safety, IT security, personnel records, patient records, or access to chemicals and medications) No

Background Investigation Policy Offers of employment are contingent upon completion of a background investigation including, a criminal background check demonstrating your eligibility for employment with the University of Georgia; confirmation of the credentials and employment history reflected in your application materials (including reference checks) as they relate to the job‑based requirements of the position applied for; and, if applicable, a satisfactory credit check. You may also be subject to a pre‑employment drug test for positions with high‑risk responsibilities, if applicable. Please visit the UGA Background Check website .

Contact Information

Recruitment Contact Contact Details For questions concerning this position or recruitment progression, please refer to the Recruitment Contact listed below. Recruitment Contact Name Leta Salazar Recruitment Contact Email [e-mail] Recruitment Contact Phone

Posting Specific Questions

Required fields are indicated with an asterisk (*).

Applicant Documents

Required Documents

• Resume/CV

Optional Documents