Marketing Analytics Manager

[2002 Corporate] Golden Entertainment LLC; United States; On-site; USD 90,000 - 130,000; Full time

Job summary

Golden Entertainment LLC is seeking a Marketing Analytics Manager to lead a team handling analytics tools and delivering actionable insights for strategic marketing goals. You will oversee tool development, maintenance, and training, ensuring data-driven decisions across the organization.

Responsibilities include managing staff, translating goals into actionable plans, delivering regular reports, and collaborating with executives to drive revenue growth.

Qualifications

• Minimum 21 years old.
• Bachelor’s degree or higher preferred/required.

Responsibilities

• Lead analytics team and manage analytics tools and solutions.
• Oversee reports, ad-hoc analyses, and data presentations for executives.
• Drive data-driven marketing decisions and strategic initiatives.
• Coordinate with stakeholders to translate goals into analytics plans.
• Ensure compliance and timely delivery of analytics projects.

Skills

Marketing analytics

Leadership

Stakeholder management

SQL

Tableau

Excel

Education

Bachelor's degree in Marketing/Analytics or related field

Tools

SAS Visual Analytics VIYA

Tableau

SQL

LMS

Excel

Job description

At Golden Entertainment LLC , we don’t just offer jobs — we build careers. In a business that’s often about flash, we’re the real deal. With a diverse portfolio of hospitality, gaming, and entertainment properties, we’re powered by people who are passionate, reliable, and ready to make an impact. Whether you're just starting out or looking to take your career to the next level, you’ll find real opportunities here — and a team that’s as invested in your success as you are.

Job Description Summary

As Marketing Analytics Manager, you lead the team managing analytics tools and solutions across the company. You ensure data-driven decisions by overseeing tool development, maintenance, and training. Combining technical expertise with business insight, you deliver clear reports and actionable insights that support strategic marketing goals.

Essential Functions and Responsibilities

• Recruit, onboard, schedule, coach, evaluate, and manage department staff to support high performance, engagement, and alignment with company standards and service excellence.
• Drive the execution of strategic initiatives by translating organizational goals into actionable plans, ensuring team alignment, accountability, and timely delivery under the guidance of division leadership.
• Establish and uphold service standards within assigned department(s), ensuring consistent delivery that meets or exceeds guest expectations and operational goals.
• Oversee the development and delivery of regular reports, ad-hoc analyses, and data presentations that inform corporate marketing and property executives’ decision-making.
• Manage project timelines and milestones for marketing analytics improvements, ensuring alignment with strategic revenue growth targets.
• Develop and implement methodologies to transform customer transaction data into actionable insights for properties and corporate marketing teams.
• Collaborate with business owners and stakeholders at the strategic level to contribute to marketing analytics solution discussions and implementations.
• Oversee payroll and related administrative duties to ensure accuracy, timeliness, and compliance with company policies and regulatory requirements.
• Ensure compliance with all applicable gaming laws and company internal controls, policies and procedures, Title 31, and federal regulations, if they apply to the position.
• Provide outstanding guest service in a timely manner to both guests and fellow team members that meets the company’s guest service culture standards.
• Perform other duties as assigned.

Qualifications

• 1-3 years of marketing analytics experience; includes leadership or progressive responsibility in project management.
• Proven track record of effective decision-making under pressure and in dynamic environments.
• Strong interpersonal and communication skills to influence, coach, and resolve conflict across all levels of the organization.
• Ability to adapt leadership style to support changing business needs and team dynamics.
• Commitment to fostering an inclusive, respectful, and high-performing workplace culture.
• Proactive problem-solving mindset with a focus on accountability and continuous improvement.
• Skilled in prioritizing and managing multiple responsibilities to meet deadlines and drive results.
• Ability to access and input information using a moderately complex computer system.
• Skilled in Microsoft Office Suite, including Outlook, Excel, and Word; familiarity with collaboration tools like Microsoft Teams.
• Familiarity with SAS Visual Analytics / VIYA, Tableau, SQL, LMS, and other statistical programs.

Requirements

• At least 21 years of age.
• High School Diploma or Equivalent required; Degree/certification preferred/required.
• Ability to effectively communicate in English, both written and verbal.
• Obtain and maintain all work cards as required by the company.
• Verify right to work in the United States.
• Work Cards Nevada Gaming Registration.
• Physical Requirements: Occasionally push/pull up to 25lbs. Occasionally lift and/or carry up to 25lbs at floor, knee, waist, and chest levels. Occasionally squat, kneel, reach, bend, twist. Frequently sit and work at a desk or computer. Occasionally standing and walking.
• Ability to communicate using in-person speech, radios, and telephone.
• Ability to hear, understand, and distinguish speech and/or other sound in person.
• Ability to distinguish between shades of color.
• Ability to use tools or equipment requiring a high degree of dexterity.

Physical Requirements

• Occasionally push/pull up to 25lbs.
• Occasionally lift and/or carry up to 25lbs at floor, knee, waist, and chest levels.
• Occasionally squat, kneel, reach, bend, twist.
• Frequently sit and work at a desk or computer.
• Occasionally standing and walking.

Work Environment

Potential Conditions: Indoor Slippery surfaces.

Disclaimer

The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of personnel so classified. Other duties, responsibilities, and activities may change or be assigned at any time with or without notice. Must be able to perform the essential functions of the position with or without reasonable accommodation.

The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of personnel so classified. Other duties, responsibilities, and activities may change or be assigned at any time with or without notice. Must be able to perform the essential functions of the position with or without reasonable accommodation.

If you need reasonable accommodation to complete the on-line application, please contact the Employment Team office at [phone].