Marketing Analytics Lead — Remote + Profit Sharing

launchpotato; United States; Remote; USD 120,000 - 160,000; Full time

Benefits offered by this job

Remote-first organization

Profit-sharing

Outcome-oriented culture

Workforce diversity

Job summary

launchpotato is seeking a Lead Data Analyst, Marketing to own reporting infrastructure across credit cards, banking, personal finance, and marketplace verticals. You will translate raw marketing data into standardized insights that drive acquisition, conversion, and revenue metrics.

Embedded with Yield, Paid Media, and Account Management teams, you will evolve from a technical executor to a trusted analytics partner, surfacing trends the business hasn’t yet seen and shaping decision-making

Qualifications

• 7+ years in business intelligence or analytics with exposure to performance/affiliate marketing.
• Expert SQL skills and ability to extract insights from raw third-party data without clean upstream models.
• End-to-end ownership from data pipeline to dashboard delivery.
• Advanced LookML development or equivalent depth in Power BI/Tableau modeling.

Responsibilities

• Audit dashboards and reporting consumption to standardize and roadmap improvements.
• Deliver retrospective analyses across experiments, creatives, offers, seasonality, and CAC performance.
• Architect and maintain LookML models or semantic layers with awareness of downstream reporting impact.
• Translate how each vertical monetizes and identify KPIs driving growth.
• Promote standardized reporting and data literacy through education and self-service.

Skills

SQL

LookML

BI Modeling

Marketing Analytics

Data Visualization

End-to-end Data Pipeline

Tools

Power BI

Tableau

Job description

launchpotato is seeking a Lead Data Analyst, Marketing to own reporting infrastructure across credit cards, banking, personal finance, and marketplace verticals. You will translate raw marketing data into standardized insights that drive acquisition, conversion, and revenue metrics.

Embedded with Yield, Paid Media, and Account Management teams, you will evolve from a technical executor to a trusted analytics partner, surfacing trends the business hasn’t yet seen and shaping decision-making