Marketing Analytics Director - Growth & Demand Strategy

Venterra; Georgia; Hybrid; USD 120,000 - 180,000; Full time

Job summary

Venterra is seeking a Director of Performance Analytics to lead the analytical framework for marketing investments across properties, ensuring spend drives demand and lease outcomes.

You will partner with Operations, Revenue Management, Asset Management, Finance, Data and Technology to translate data into decisions, optimize budgets, and improve portfolio performance. This is a hybrid role based in Houston, TX with travel as needed.

Qualifications

• 7+ years of experience in analytically rigorous disciplines (marketing, commercial analytics, revenue management, pricing, strategy or consulting).
• Bachelor's or advanced degree in Business, Analytics, Economics, Marketing, Finance, Statistics, Engineering, or related field.
• Ability to independently analyze large datasets and translate findings into actionable recommendations.
• Experience owning or influencing budget/investment decisions with economic outcomes.
• Strong communication skills for senior leadership and cross-functional teams.
• Advanced proficiency with Excel and large datasets.

Responsibilities

• Develop and own the analytical framework for marketing investment across properties and channels.
• Evaluate portfolio- and property-level marketing investments based on traffic, lead quality, and occupancy factors.
• Translate analysis into channel actions and align with pricing, inventory and occupancy goals.
• Analyze large, imperfect datasets to identify performance drivers and opportunities across the portfolio.
• Assess performance by channel, market, segment, price point, and unit type.
• Communicate insights concisely to senior leaders and cross-functional partners.
• Evaluate organic growth opportunities and optimize SEO and digital performance.

Skills

Excel

BI tools

SQL

Snowflake

Data analysis

Communication

Budget management

Education

Bachelor's or advanced degree in Business/Analytics/Economics/Marketing/Finance/Statistics/Engineering

Tools

Google Ads

GA4

Google Tag Manager

SEO platforms

Job description

Venterra is seeking a Director of Performance Analytics to lead the analytical framework for marketing investments across properties, ensuring spend drives demand and lease outcomes.

You will partner with Operations, Revenue Management, Asset Management, Finance, Data and Technology to translate data into decisions, optimize budgets, and improve portfolio performance. This is a hybrid role based in Houston, TX with travel as needed.