Marketing Analytics Lead: Attribution & ABM

Internet Brands; El Segundo (CA); On-site; USD 100,000 - 120,000; Full time

Benefits offered by this job

Health insurance options

401(k) retirement savings plan

Paid time off (PTO)

Employee Assistance Program (EAP)

Job summary

Internet Brands, headquartered in El Segundo, California, is seeking an Associate Director of Marketing Analytics. In this role, you will collaborate with various brands to track marketing attribution and enhance performance across all channels. You'll lead the definition of logic for identifying high-value targets while optimizing lead management and marketing attribution strategies. Ideal candidates should possess deep expertise in Salesforce and Marketing Analytics with at least 5 years of relevant experience in a B2B SaaS environment. A comprehensive benefits package is offered, including health insurance and a 401(k) plan.

Qualifications

• Minimum of 5+ years of relevant experience in Revenue Operations, Marketing Analytics, or Sales Operations.
• Proven track record in a management or supervisory role.
• Deep hands-on experience with the Salesforce ecosystem and data orchestration tools.

Responsibilities

• Collaborate with teams across brands to manage marketing attribution.
• Optimize lead-to-revenue lifecycle using high-intent signals.
• Build and maintain multi-brand attribution framework.

Skills

Marketing Analytics

Salesforce

Data Orchestration

Conversion Rate Optimization

Google Analytics (GA4)

Education

BA/BS degree or higher in Business, Analytics, Mathematics, Computer Science, or related quantitative field

Tools

Salesforce

Google Analytics (GA4)

Job description

Internet Brands, headquartered in El Segundo, California, is seeking an Associate Director of Marketing Analytics. In this role, you will collaborate with various brands to track marketing attribution and enhance performance across all channels. You'll lead the definition of logic for identifying high-value targets while optimizing lead management and marketing attribution strategies. Ideal candidates should possess deep expertise in Salesforce and Marketing Analytics with at least 5 years of relevant experience in a B2B SaaS environment. A comprehensive benefits package is offered, including health insurance and a 401(k) plan.