Marketing Analytics Co-op: Data-Driven ROI & Insights

Jobtailor; Framingham (MA); On-site; USD 20,000 - 32,000; Part time

Job summary

Jobtailor in Framingham, MA is seeking a motivated co-op to support marketing analytics. You will dive into customer behavior, identify target audiences, and develop dashboards to measure marketing ROI.

You will collaborate with partners, test creative effectiveness, and provide data-driven recommendations to optimize spending across channels. Strong SQL, Excel, and Power BI skills are essential, with a passion for analytics in marketing.

Qualifications

• Current student eligible for an intermediate or advanced co-op.
• Highly motivated self-starter with ability to prioritize effectively in a fast-paced environment.
• Strong problem-solving ability to move complexity to clarity.
• Excellent communication skills, able to deliver results concisely and clearly.
• Ability to adjust direction with feedback.
• Strong quantitative and analytical skills.
• Experience with SQL.
• Experience with cloud-based platforms is a plus.
• Proficient in Microsoft Excel (pivot tables, charts, VLOOKUP) and MS Office.
• Power BI experience preferred.
• Strong analytic education such as Mathematics or Statistics.
• Passion for applying analytics toward Marketing.

Responsibilities

• Develop a deep understanding of customer behavior and recommendations on audiences to target.
• Develop insights on creative effectiveness of TJX versus the US retail landscape through analysis of syndicated testing solutions.
• Create dashboards and reporting to support understanding of marketing ROI.
• Collaborate with business partners to share insights and recommendations.
• Identify the right audience for testing and activation of marketing efforts.
• Analyze ROI of channels and partners.
• Analyze creative effectiveness of US Retail advertising.
• Support audience strategy decisions, investment choices, and creative messages to improve marketing investment returns.

Skills

SQL Experience

Data Visualization

Excel Proficiency

Analytical Skills

Creative Effectiveness Analysis

Education

Mathematics or Statistics

Tools

Power BI

Cloud-Based Platforms

Microsoft Office

Job description

Jobtailor in Framingham, MA is seeking a motivated co-op to support marketing analytics. You will dive into customer behavior, identify target audiences, and develop dashboards to measure marketing ROI.

You will collaborate with partners, test creative effectiveness, and provide data-driven recommendations to optimize spending across channels. Strong SQL, Excel, and Power BI skills are essential, with a passion for analytics in marketing.