Marketing Analytics Co-op – Marketing Efficacy

Jobtailor; Framingham (MA); On-site; USD 20,000 - 32,000; Part time

Job summary

Jobtailor in Framingham, MA is seeking a motivated co-op to support marketing analytics. You will dive into customer behavior, identify target audiences, and develop dashboards to measure marketing ROI.

You will collaborate with partners, test creative effectiveness, and provide data-driven recommendations to optimize spending across channels. Strong SQL, Excel, and Power BI skills are essential, with a passion for analytics in marketing.

Qualifications

• Current student eligible for an intermediate or advanced co-op.
• Highly motivated self-starter with ability to prioritize effectively in a fast-paced environment.
• Strong problem-solving ability to move complexity to clarity.
• Excellent communication skills, able to deliver results concisely and clearly.
• Ability to adjust direction with feedback.
• Strong quantitative and analytical skills.
• Experience with SQL.
• Experience with cloud-based platforms is a plus.
• Proficient in Microsoft Excel (pivot tables, charts, VLOOKUP) and MS Office.
• Power BI experience preferred.
• Strong analytic education such as Mathematics or Statistics.
• Passion for applying analytics toward Marketing.

Responsibilities

• Develop a deep understanding of customer behavior and recommendations on audiences to target.
• Develop insights on creative effectiveness of TJX versus the US retail landscape through analysis of syndicated testing solutions.
• Create dashboards and reporting to support understanding of marketing ROI.
• Collaborate with business partners to share insights and recommendations.
• Identify the right audience for testing and activation of marketing efforts.
• Analyze ROI of channels and partners.
• Analyze creative effectiveness of US Retail advertising.
• Support audience strategy decisions, investment choices, and creative messages to improve marketing investment returns.

Skills

SQL Experience

Data Visualization

Excel Proficiency

Analytical Skills

Creative Effectiveness Analysis

Education

Mathematics or Statistics

Tools

Power BI

Cloud-Based Platforms

Microsoft Office

Job description

• Develop a deep understanding of customer behavior at TJX and recommendations on audiences to target
• Develop insights on creative effectiveness of TJX versus the US retail landscape through in-depth analysis of syndicated creative testing solutions
• Create dashboards and reporting to support the organization’s understanding of marketing ROI
• Collaborate with business partners to share insights and recommendations
• Identify the right audience for testing and activation of marketing efforts
• Analyze ROI of channels and partners
• Analyze creative effectiveness of US Retail advertising
• Support audience strategy decisions, investment choices, and creative messages to improve marketing investment returns

Requirements

• Current student eligible for an intermediate or advanced co-op
• Highly motivated self-starter with ability to prioritize effectively, be proactive and flexible, and demonstrate a strong bias for action in a fast-paced professional environment
• Problem-solving ability to move complexity to clarity
• Excellent communication skills, able to deliver results concisely and compellingly
• Ability to adjust direction with feedback
• Strong quantitative and analytical skills
• Experience with SQL
• Experience with cloud-based platforms is a plus
• Experience with Microsoft Excel, including pivot tables, charts, and VLOOKUP, and Microsoft Office
• Experience with data visualization and complementary tools such as Power BI is preferred
• Strong analytic education, such as Mathematics or Statistics, is ideal
• Passion for applying analytics toward Marketing

Core Competencies

Demonstrates strong quantitative and analytical skills to analyze customer behavior and marketing effectiveness, utilizing tools like SQL and data visualization platforms. Capable of creating dashboards and reports to enhance understanding of marketing ROI and support strategic decisions.

Highest-signal resume keywords

• SQL Experience
• Data Visualization Skills
• Microsoft Excel Proficiency
• Analytical Skills
• Creative Effectiveness Analysis

Hard Skills

• Quantitative Analysis
• Analytical Skills
• Creative Effectiveness Analysis
• Marketing ROI Analysis
• Audience Strategy Development

Soft Skills

• Excellent Communication Skills
• Problem-Solving Ability
• Self-Starter
• Proactive and Flexible
• Ability to Adjust Direction with Feedback

Industry Keywords

• Customer Behavior Analysis
• Marketing Investment Returns
• Syndicated Creative Testing
• US Retail Landscape
• Dashboard Creation

Tools & Technologies

• SQL
• Microsoft Excel
• Power BI
• Cloud-Based Platforms
• Microsoft Office