Marketing Analytics and Strategy Analyst

TALENT Software Services; Grand Rapids (MI); On-site; USD 55,000 - 80,000; Full time

Job summary

TALENT Software Services is seeking a Business Analytics role in Grand Rapids, MI to provide analytical insights, performance reporting, budgeting support, and market research that align with organizational goals.

The role involves evaluating product and business performance, developing reporting tools, supporting strategic initiatives, and assisting with planning and marketing program execution for leadership and stakeholders.

Qualifications

• Bachelor’s degree or equivalent in business/marketing/finance/analytics or related field.
• 1–3 years of experience in business analysis, marketing, operations, finance, or a related field.
• Strong knowledge of marketing principles, budgeting processes, and performance measurement.
• Proficient in MS Office; Excel and PowerPoint required; experience with databases and reporting tools preferred.

Responsibilities

• Develop and support marketing strategies and programs for products or product lines.
• Evaluate product and business performance to identify trends and support client goals.
• Conduct market research and competitive analysis to identify opportunities and trends.
• Provide recommendations for enhancements to product development and processes.
• Partner with sales and business teams to address product-related concerns and support customer needs.
• Access customer and business systems to generate reports and analyses for leaders and stakeholders.
• Prepare clear, accurate presentations for leadership and partners.

Skills

Analytical thinking

Communication

Data visualization

Reporting

Education

Bachelor's degree in Business/Marketing/Finance/Analytics or related field

Tools

Excel

PowerPoint

Databases

Reporting tools

Job description

TALENT Software Services is seeking a Business Analytics role in Grand Rapids, MI to provide analytical insights, performance reporting, budgeting support, and market research that align with organizational goals.

The role involves evaluating product and business performance, developing reporting tools, supporting strategic initiatives, and assisting with planning and marketing program execution for leadership and stakeholders.